Business Made Easy Podcast

Today I am joined by Ben Amos from Innovate Media and the Engage with Story podcast where we talk about importance of formulating a story when using video in your business marketing strategy.

• How to craft an engaging story to connect with your customers through video
• The importance of being strategic with video online and knowing how that affects your production budgets
• Knowing the end goal when crafting and creating your videos
• Common pitfalls business owners fall into when creating video messaging
• Why placing your video on YouTube alone is not enough to get a return on investment
• Cutting through the noise and clutter online by crafting a compelling video strategy
• How overwhelm leads to lack of action by business owners when it comes to creating video content
• Why content needs to be mapped out and aligned with your overall business strategy
• Tips for starting out when using video in your business
• Why focusing on the tactic or tool such as Facebook Live in the first instance instead of strategy can be wrong approach
• Understanding who your audience is before starting to use video to promote your business
• Why you need to know what you want your audience to do, feel or act before you start producing your content
• The power of storytelling to move people to take action
• The four pillars of a story structure a business can use: people, place, purpose and plot
• Why the hero is not the business. Understand who you want to help.
• How Ben is using video in his own business to create wins by producing video for specific social media platforms
• The new video vertical format Facebook is recommending for their ads platform
• Why video is a must for any marketing strategy

Today on the show I am joined by Dr Shannon Irvine, productivity business achievement mentor and founder of not-for-profit Mosaic Vision.

She is the founder of Mosaic Vision, a non profit that serves AIDS orphans in rural Uganda Africa. The mission of Mosaic Vision is to restore the lives of AIDS orphans. Dr Irvine is also a Phd in Psychology with an emphasis in neuro-psychology and neuro-plasticity. She uses her credentials to help the orphans in Uganda thrive.

Dr Irvine is also a business mentor who loves helping others master their thoughts, habits, emotions, and schedules to live the life and business that honors God and their priorities.

In this episode:

• The business journey for Dr Irvine and the lessons learnt
• How she juggles being a successful business owner, charity founder and a mother
• Why cookie cutter systems may not always be the best fit for you
• Why getting an outside view of your business is important
• How to create the work and life balance that you want by understanding how your brain works
• Importance of seeking out the right mentors for your personal development
• Why you need to know how you are ‘wired’ and what are you superpowers
• How to measure your time spent in checking our emails and social media account
• Planning the night before for the three things to do the next day towards your big goal
• The steps to take to reducing the amount of time you spend checking your email
• Identifying that email is other people’s priorities, and not yours
• The physical impact on our brains of having notifications constantly interrupting our thinking
• Putting systems in place to protect yourself from yourself
• The impact her charity work in Mosaic Vision is making to AIDS orphans in Uganda
• Breaking down your to do list
• The impact of completing 3 x 15 min tasks can have on your brain and your feeling of success

Today’s guest is a successful lifestyle business owner Gordon Kerr from Duffy Down Under who hires self drive electric boats on the Gold Coast.

What is covered in this episode:

• How Gordon and his wife identified a gap in the boating market on the Gold Coast
• The impact of having eco-friendly business
• Starting a tourism business in one of the worst national flooding disasters in Queensland’s history
• The unpredictability of business when starting out
• Getting yourself known when entering a new industry
• The marketing and website evolution Duffy Down Under has come through over the past 7 years
• The importance of referral and word of mouth for business growth
• How fast business is changing and why you need to be constantly keeping up with digital marketing trends
• How buyer behaviours on mobile technology is changing
• Making it easy for people to do business with you
• The importance of a web presence for a physical businesses
• Evolving your business offerings over time
• Creating a family and lifestyle business
• The importance of planning and knowing your numbers prior to starting your business.
• How to avoid your business becoming a ‘money pit’
• The two rules of business Gordon lives by
• Gordon’s priority Lead Time Management system
• Two technology shortcuts to make you more productive
• The importance of making changes quickly

Today’s guest is Greg Cassar who helps small business and entrepreneurs with his digital marketing mastermind, The Collective. What is covered in this episode:

• Why going to events is in important in growing your network and opportunities
• How Amazon is dominating as an e-commerce platform
• The power of the Fulfilment By Amazon program
• The impact Amazon will have on the Australian retail market when it launches
• The power of targeting in Facebook Ads
• Value first approach to social advertising
• How using video ads can help get more people to know like and trust you
• What is remarketing and how it can help to develop a longer relationship with your potential clients
• How knowledge and being smart with his time is helping Greg to grow his business
• The Pay-Yourself-First mindset for managing your time
• The importance of playing the long-term game.

In this episode, we are interviewing one of our members of The Business Made Easy Podcast Community, Phil Lichtenberger.

We are answering Phil's questions with regards to having a healthy cashflow in business, what are the things to implement and how to get clear with your expectations when it comes to payment terms.