Innovate: Mix And Match These 14 Different Business Models With These 14 Pricing Structures, With Roland Frasier

07/13/20 • 7 min

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"Innovation can be hard if you can't systematize it." Roland Frasier

In this short, snackable episode, Roland Frasier lays out 14 different business models, and drills down on 14 different pricing structures. By thinking through these categories and looking under the hood of your business, you may be able to innovate in ways you didn't expect.

Subscribe and listen in for our 'sit-down' interview on Wednesday, and we'll have more directly from Roland Frasier, next Monday.

Listen First For These 14 Different Business Models

1. Affiliate model.

2. Pay As You Go model.

3. Publisher.

4. Franchising.

5. Manufacturer (with sales reps).

6. Manufacturer (wholesale).

7. Manufacturer (Direct).

8. Manufacturer (Middle person brokering deals).

9. Reseller with a Value-added Reseller model.

10. Retailer

11. Network marketing.

12. All you can eat model (meaning it's one fee, and you get as much as you need. This is usually in data but also at buffets!)

13. Direct seller

14. Subscription business.

Plus, 14 Different Pricing Structures

1. Free with ad support.

2. ‘Freemium’ with up-sells based on value.

3. Tiered volume (we give discounts or charge less as people consume more).

4. Features and Add ons (think of the car industry).

5. Low Price Leader (Walmart).

6. MSRP, Manufacturer Suggested Retail Price.

7. MAP, Minimum Advertised Price.

8. Free With Paid Support.

9. Times Cost.

10. A Portfolio Suite of Products (Such as Adobe Creative suite)

11. Commodity Based.

13. Luxury.

14. Discount.

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you.

Follow Roland Frasier

On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast

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Click to find us on Apple Podcasts and other podcast players.

"Innovation can be hard if you can't systematize it." Roland Frasier

Subscribe and listen in for our 'sit-down' interview on Wednesday, and we'll have more directly from Roland Frasier, next Monday.

Listen First For These 14 Different Business Models

1. Affiliate model.

2. Pay As You Go model.

3. Publisher.

4. Franchising.

5. Manufacturer (with sales reps).

6. Manufacturer (wholesale).

7. Manufacturer (Direct).

8. Manufacturer (Middle person brokering deals).

9. Reseller with a Value-added Reseller model.

10. Retailer

11. Network marketing.

12. All you can eat model (meaning it's one fee, and you get as much as you need. This is usually in data but also at buffets!)

13. Direct seller

14. Subscription business.

Plus, 14 Different Pricing Structures

1. Free with ad support.

2. ‘Freemium’ with up-sells based on value.

3. Tiered volume (we give discounts or charge less as people consume more).

4. Features and Add ons (think of the car industry).

5. Low Price Leader (Walmart).

6. MSRP, Manufacturer Suggested Retail Price.

7. MAP, Minimum Advertised Price.

8. Free With Paid Support.

9. Times Cost.

10. A Portfolio Suite of Products (Such as Adobe Creative suite)

11. Commodity Based.

13. Luxury.

14. Discount.

Follow Roland Frasier

On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast

On Twitter

Click to find us on Apple Podcasts and other podcast players.

Previous Episode

How To Scale Your Business With An Outsourced Team, With Founder of FreeUp, Nathan Hirsch

In this episode, Roland talks with Nathan Hirsch, the founder of (recently sold) FreeUp, and (the newly launched) Outsource School. They discuss his story, why he wouldn’t do a Drop-Shipping business now, his new Venture with Outsource School, and how he scaled FreeUp from a $5,000 investment to 12 million last year.

“The entire time we acted like the sale wasn’t going to go through. That they were going to pull out at any given time because we didn’t want to get to the end, have them pull out, and have neglected the business for three months. So, it’s tough to do, but we ended up having our best month the month that we were acquired”. Nathan Hirsch

11 years ago, Nathan Hirsch started his first company, Portlight, in his college dorm room, selling textbooks on Amazon. Since then, Nathan has bootstrapped two multimillion-dollar businesses.

If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Nathan at OutsourceSchool.com

Listen For Nathan’s TOP 3 Ways To Scale A Business Up 1. A Partnership program with ‘Content Swaps’.

“…Find all the big players in your space that don’t have a competing service and find ways to mutually work together, consistently over time. So you’re constantly getting in front of their community.” Nathan Hirsch

2. Affiliate Marketing

“Everyone’s looking for a good source to point people to that makes them look good. And that’s really what it’s all about”. Nathan Hirsch

3. Podcasting

“So podcasts are great for networking. They’re good for backlinks. They’re good for a snowballing effect. You get to use them to get on bigger opportunities, speaking, engagements, whatever. And it’s good to get in front of thousands of your ideal audience”. Nathan Hirsch

Plus,

The most surprising thing about his FreeUP Exit.
How he ran his company with 30 Full-time VA’s in the Philippines.
What he would do differently if he were starting again today.
How to find ‘good people’.
How his drop-shipping business went from being a roaring success to something being something he left behind.
His major mentors.
His favorite read!

And So Much More! Click to find us on Apple Podcasts and other podcast players. Find Nathan Hirsch

On LinkedIn

Contact & Follow Roland

On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Next Episode

Connecting Like It’s Your SuperPower (The Magic Rapport Formula), with Joe Polish

1 Recommendations

We’re excited to share this conversation between Joe Polish and Roland Frasier. Joe is known for his ability to connect with almost anyone on the planet. Polish is the founder of Piranha Marketing, Genius Network, GeniusX, and the non-profit organization Genius Recovery Foundation.

If you want to become a better connector while working on adding more value to the world, this is your episode.

Joe shares nine ways to become a better connector, a slew of life-changing books and a wealth of wisdom for entrepreneurs. For more from Joe, head over to his website and jump over to episode 143, which we recorded at the beginning of this pandemic season.

“I don’t ask anybody to do anything for me without creating Value first. I don’t have an entitlement attitude. Like I am not entitled to any money, any access, anything if I don’t create value first.” Joe Polish

If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that!

9 Ways To Be A Better Connector

Focus on how you will help people or reduce their suffering.
Treat others like you’d be like to treated.
Appreciate people and acknowledge people.
Give Value on the spot.
Create education-based help with your expertise that people can then give away to others.
Connect one person a week to someone who can solve their problem or help them reach their opportunity.
Give people elegant ideas
Help people make better decisions.
Get as close to in-person as you can.

“People say time is money. Maybe relationships are money. When you wake up and turn off your alarm clock or whatever, you know, piles of money don’t show up. Money comes from the development of relationships. People that you hire, people that you work with, the Value you create in the world. Create more Value. You’re going to get more money.” Joe Polish.

Plus, Listen For,

Where he would ‘start’ as a marketer if he was starting out today.
The Philosophy behind his ‘superpower’ (Connecting).
How to reconcile the unquenchable need for input.

“I just have a massive curiosity. If people are not really curious, I don’t know if they’d be willing to do the type of work I’m willing to do. I care, I mean, I care a lot about certain things.” Joe Polish

His appreciation for minimalism and meditation.

“One of the challenges with being a salesperson is you can sell yourself into all kinds of messes…For very successful people, success traps are harder to get out of than failure traps because you’re making money, and you have all this fame, notoriety, but you hate your life.”

Mentioned In This Episode

Joes Free Book

Genius Recovery Network

Connected The Movie

Books Mentioned:

Scientific Advertising by Claude Hopkins

Ogilvy on advertising by David Ogilvy

The Robert Collier Letter Book