Business Lunch - Connecting Like It’s Your SuperPower (The Magic Rapport Formula), with Joe Polish

Connecting Like It’s Your SuperPower (The Magic Rapport Formula), with Joe Polish

07/15/20 • 62 min

1 Listener

We’re excited to share this conversation between Joe Polish and Roland Frasier. Joe is known for his ability to connect with almost anyone on the planet. Polish is the founder of Piranha Marketing, Genius Network, GeniusX, and the non-profit organization Genius Recovery Foundation.

If you want to become a better connector while working on adding more value to the world, this is your episode.

Joe shares nine ways to become a better connector, a slew of life-changing books and a wealth of wisdom for entrepreneurs. For more from Joe, head over to his website and jump over to episode 143, which we recorded at the beginning of this pandemic season.

“I don’t ask anybody to do anything for me without creating Value first. I don’t have an entitlement attitude. Like I am not entitled to any money, any access, anything if I don’t create value first.” Joe Polish

If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that!

9 Ways To Be A Better Connector

Focus on how you will help people or reduce their suffering.
Treat others like you’d be like to treated.
Appreciate people and acknowledge people.
Give Value on the spot.
Create education-based help with your expertise that people can then give away to others.
Connect one person a week to someone who can solve their problem or help them reach their opportunity.
Give people elegant ideas
Help people make better decisions.
Get as close to in-person as you can.

“People say time is money. Maybe relationships are money. When you wake up and turn off your alarm clock or whatever, you know, piles of money don’t show up. Money comes from the development of relationships. People that you hire, people that you work with, the Value you create in the world. Create more Value. You’re going to get more money.” Joe Polish.

Plus, Listen For,

Where he would ‘start’ as a marketer if he was starting out today.
The Philosophy behind his ‘superpower’ (Connecting).
How to reconcile the unquenchable need for input.

“I just have a massive curiosity. If people are not really curious, I don’t know if they’d be willing to do the type of work I’m willing to do. I care, I mean, I care a lot about certain things.” Joe Polish

His appreciation for minimalism and meditation.

“One of the challenges with being a salesperson is you can sell yourself into all kinds of messes…For very successful people, success traps are harder to get out of than failure traps because you’re making money, and you have all this fame, notoriety, but you hate your life.”

Mentioned In This Episode

Joes Free Book

Genius Recovery Network

Connected The Movie

Books Mentioned:

Scientific Advertising by Claude Hopkins

Ogilvy on advertising by David Ogilvy

The Robert Collier Letter Book

If you want to become a better connector while working on adding more value to the world, this is your episode.

9 Ways To Be A Better Connector

Focus on how you will help people or reduce their suffering.
Treat others like you’d be like to treated.
Appreciate people and acknowledge people.
Give Value on the spot.
Create education-based help with your expertise that people can then give away to others.
Connect one person a week to someone who can solve their problem or help them reach their opportunity.
Give people elegant ideas
Help people make better decisions.
Get as close to in-person as you can.

Plus, Listen For,

Where he would ‘start’ as a marketer if he was starting out today.
The Philosophy behind his ‘superpower’ (Connecting).
How to reconcile the unquenchable need for input.

His appreciation for minimalism and meditation.

Mentioned In This Episode

Joes Free Book

Genius Recovery Network

Connected The Movie

Books Mentioned:

Scientific Advertising by Claude Hopkins

Ogilvy on advertising by David Ogilvy

The Robert Collier Letter Book

Previous Episode

Innovate: Mix And Match These 14 Different Business Models With These 14 Pricing Structures, With Roland Frasier

"Innovation can be hard if you can't systematize it." Roland Frasier

In this short, snackable episode, Roland Frasier lays out 14 different business models, and drills down on 14 different pricing structures. By thinking through these categories and looking under the hood of your business, you may be able to innovate in ways you didn't expect.

Subscribe and listen in for our 'sit-down' interview on Wednesday, and we'll have more directly from Roland Frasier, next Monday.

Listen First For These 14 Different Business Models

1. Affiliate model.

2. Pay As You Go model.

3. Publisher.

4. Franchising.

5. Manufacturer (with sales reps).

6. Manufacturer (wholesale).

7. Manufacturer (Direct).

8. Manufacturer (Middle person brokering deals).

9. Reseller with a Value-added Reseller model.

10. Retailer

11. Network marketing.

12. All you can eat model (meaning it's one fee, and you get as much as you need. This is usually in data but also at buffets!)

13. Direct seller

14. Subscription business.

Plus, 14 Different Pricing Structures

1. Free with ad support.

2. ‘Freemium’ with up-sells based on value.

3. Tiered volume (we give discounts or charge less as people consume more).

4. Features and Add ons (think of the car industry).

5. Low Price Leader (Walmart).

6. MSRP, Manufacturer Suggested Retail Price.

7. MAP, Minimum Advertised Price.

8. Free With Paid Support.

9. Times Cost.

10. A Portfolio Suite of Products (Such as Adobe Creative suite)

11. Commodity Based.

13. Luxury.

14. Discount.

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you.

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Next Episode

Pivot To Thrive: A Canvas To Brainstorm Your Next Move, With Roland Frasier

In this short, snack-size episode, Roland Frasier shares his ‘Pivot Canvas’ to help you brainstorm the smartest ways to grow and pivot.

By running your business through these ideas, you will be able to see if there are opportunities that you are missing or innovations that you can make to the models you already have in place. Listen as Roland explains each strategy and backs it up with successful examples.

Be sure to subscribe and tune in for our ‘sit-down’ interview on Wednesday, and we’ll have more directly from Roland Frasier, next Monday. If you’re loving the show, head over to our website and sign up for news and exclusive opportunities.

Roland Frasiers Pivot Canvas Can you…

1. Zoom in like Apple?

2. Zoom out?

“Have one product that is very inclusive, that you can splinter out so that you have lots of separate products”. Roland Frasier

3. Improve your price or performance with new technology?

4. Switch your Sales Platform (between a house product and an affiliate or marketplace)?

5. Change your distribution channel (but not your product)?

6. Value Capture: Is there some kind of revenue model that you haven’t thought about before?

7. Can you change your growth engine? Switch from viral to paid? Or visa versa?

8. Tweak your product to solve a more critical customer need than it’s currently solving?

“There’s a lot of products that started out one way. Post-its would probably be the best example - they were supposed to be inventing a non-breakable bond. And, and they did not succeed. They failed utterly because it wouldn’t stick even to paper. But it turns out that that’s pretty cool. Right?” Roland Frasier

How about you,

9. Adjust your customer segment? Directing the same product to a different customer.

“So we do this with masterminds. We have the War Room Mastermind for digital marketing and digital businesses. We have Closing Table for Real Estate agents and brokers. We have Boardroom for Real Estate Investors. It’s the same product just going to different segments.” Roland Frasier

And lastly,

10. Consider changing your ‘architecture’ from the high margin, making a lot of money on a low volume, to making a little money on a lot of volume.

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you.