Business Insiders
Mark Hebblewhite
Introducing the Business Insiders podcast, your backstage pass to the digital marketplace revolution!
Join your dynamic hosts, Mark Hebblewhite and occasionally Jana Stojisavljevic as they navigate the exhilarating landscape of online business, social media, marketing, web tools and website optimization. With a wealth of experience under their belts, this trio of industry insiders is eager to unveil the secrets behind creating an eCommerce empire.
Tune in for electrifying conversations, innovative strategies, and invaluable nuggets of wisdom tailored to both aspiring entrepreneurs and established business moguls. No matter your background, you'll walk away from each episode equipped with powerful tools to skyrocket your online venture.
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Top 10 Business Insiders Episodes
Goodpods has curated a list of the 10 best Business Insiders episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Business Insiders for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Business Insiders episode by adding your comments to the episode page.
The Rise of the Subscription Economy: Strategies for a Sustainable Business Opportunity
Business Insiders
04/27/23 • 17 min
In this episode, we take a trip back in time to 1403 to explore the origins of the business subscription model. We learn about The Stationers', a religious fraternity formed by text workers, illuminators, bookbinders, and sellers of manuscript books, which played a crucial role in regulating and controlling the printing industry.
Fast-forward to the present day, and the subscription model is transforming the way we consume everything, from entertainment to essential services. We discuss how personalisation is the driving force behind customer loyalty and retention, with a massive 73% growth in personalisation efforts over the past couple of years. This is followed by an exploration of how businesses of all kinds can benefit from the subscription model and build stronger customer communities, with the power of convenience, adaptability, and revenue generation at the forefront.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to be a guest on the show or discuss anything else, feel free in emailing me:
[email protected]
- To learn more about my company, please visit markhebblewhite.net
02/20/23 • 8 min
In today's fast-paced market, traditional business strategies often fall short, lacking the flexibility, engagement, and context needed to succeed. But what if we prioritize marketing as the driving force behind business strategy?
In this episode of eCommerce Insiders, we explore the concept of designing from the outside in, where businesses consider the challenges and opportunities present in the market and develop a long-term plan to achieve sustained success. We discuss the benefits of this strategy, including the ability to differentiate your business from competitors, staying ahead of emerging trends and changing consumer preferences, and the importance of marketing and innovation strategy. We also examine how successful companies like Coca-Cola have put this strategy into practice and provide actionable steps for your business to start designing from the outside in. Don't miss this episode as we uncover a game-changing strategy that can help your business thrive in a highly competitive market.
If you would like to contact Mark, you can email him here
To get your free copy of How to write a proper business plan as a PDF, you can download that here.
Until next time.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to be a guest on the show or discuss anything else, feel free in emailing me:
[email protected]
- To learn more about my company, please visit markhebblewhite.net
Buzz Lightyear's Guide to Futuristic Digital Marketing Trends
Business Insiders
03/24/23 • 13 min
Feeling bombarded with countless opinions on how to successfully navigate the ever-changing digital marketing landscape? Fear not! Join us on an exciting journey through the most cutting-edge trends that are transforming the way businesses connect with their audience. From augmented reality and artificial intelligence to voice search, personalisation, and micro-influencer partnerships, we'll uncover powerful strategies to help your brand soar to new heights. With Buzz Lightyear as our inspiration, let's embark on an adventure to infinity and beyond in the world of futuristic digital marketing!
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to be a guest on the show or discuss anything else, feel free in emailing me:
[email protected]
- To learn more about my company, please visit markhebblewhite.net
04/06/23 • 9 min
Welcome back to our podcast! In this episode, we explore the innovative and occasionally controversial methods that businesses employ to grab our attention and influence our food preferences.
We begin with a story about a London restaurant that served meals prepared with insects to show how effective marketing may persuade us to try new foods and appreciate different cuisines. We then cover shock marketing, which is a strategy used by businesses to stir up controversy and attract media attention. Furthermore, we look at the ethical issues that come up when businesses adopt shock marketing, such as the recent campaign for woolly mammoth meatballs, which sparked concerns about the commercialization of science and the consumption of extinct animals.
We also go over the negatives of shock marketing and provide instances of contentious marketing campaigns, such as Bud Light's sponsorship of transgender activist Dylan Mulvaney.
Join us as we examine the intriguing and occasionally contentious world of food marketing and evaluate how these tactics affect both our individual food preferences and our society as a whole.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to be a guest on the show or discuss anything else, feel free in emailing me:
[email protected]
- To learn more about my company, please visit markhebblewhite.net
04/05/23 • 12 min
Are we heading towards a future where artificial intelligence (AI) becomes the ultimate accomplice in crime? In this episode, we explore the darker side of AI and its potential to mastermind cyber heists, manipulate minds, and erase tracks with cold, calculated precision. But that's not all - we'll also delve into the ethical concerns around using AI for violence prevention, including biases, discrimination, and unintended consequences. With recent developments like Italy's ban on using ChatGPT and other AI technologies for such purposes, decision-makers must take responsibility for the potential negative consequences of relying solely on AI-generated insights.
Join us as we explore the potential risks and benefits of AI and how we can use it in a responsible and ethical way to create a better future.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to be a guest on the show or discuss anything else, feel free in emailing me:
[email protected]
- To learn more about my company, please visit markhebblewhite.net
Boost Your Leadership Game with Emotional Intelligence: Unlock the Secrets to High-Performing Teams
Business Insiders
04/24/23 • 12 min
In this engaging and insightful podcast episode, our host shares the story of Alex, a newly promoted manager who struggled to connect with his team and inspire better performance. Discover how the transformative power of emotional intelligence (EI) enabled Alex to unlock his leadership potential and significantly improve the dynamics of his team. Learn about the five key components of EI - self-awareness, self-regulation, motivation, empathy, and social skills - and explore the connection between emotionally intelligent leadership and team success. Our host also discusses real-life examples of emotionally intelligent leaders, such as former Starbucks CEO Howard Schultz, and their impact on their organizations. Tune in to learn practical strategies for developing your own EI and leveraging it to create a positive and inclusive work environment that fosters innovation, collaboration, and high performance. Don't miss this enlightening episode on the crucial role of emotional intelligence in effective leadership and team management.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to be a guest on the show or discuss anything else, feel free in emailing me:
[email protected]
- To learn more about my company, please visit markhebblewhite.net
Passion or Pay: Which Leads to a Higher Level of Job Satisfaction
Business Insiders
04/20/23 • 37 min
Do you prioritise earning a high salary over pursuing your passion in your career?
In this episode, we explore whether focusing on passion or pay is more likely to lead to job satisfaction. We start by defining what passion means in the context of work, reflecting on personal experiences of pursuing passion, but also discussing how the niche market can lead to disappointment.
We discuss the potential drawbacks of focusing solely on earning a high salary, such as job burnout and a lack of purpose. In the final segment, we offer tips and strategies for individuals and businesses to balance their passion and income goals to achieve job satisfaction. We provide advice on identifying and pursuing your passion while also earning a liveable income, and overcoming challenges when pursuing your passion, such as a niche market or financial instability.
Throughout the episode, we pose entertaining questions, such as whether a dream job is worth a significant pay cut, or if a high salary can make you hit pause on following your passion. We encourage listeners to reflect on their own career goals and consider how they can balance their passion and income goals to achieve job satisfaction.
Join us in this thought-provoking conversation and discover whether passion or pay is the key to your career satisfaction.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to be a guest on the show or discuss anything else, feel free in emailing me:
[email protected]
- To learn more about my company, please visit markhebblewhite.net
The Power of Cohesive Branding: How to Stand Out and Build Trust with Your Customers
Business Insiders
01/27/23 • 5 min
Are you a small business owner struggling to grow your customer base? In this episode, we discuss the importance of creating a cohesive brand and how it can make you stand out, look good, and build trust with your customers. We share tips on how to establish consistent messaging, colors, and logos across all of your marketing materials. Listen to hear a real-life example of how implementing a cohesive brand led to increased customer engagement and sales for a small online retail business. Don't miss out on the secret weapon for your business!
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to be a guest on the show or discuss anything else, feel free in emailing me:
[email protected]
- To learn more about my company, please visit markhebblewhite.net
The Impact of ChatGPT and other AI Chatbots on Customer Service
Business Insiders
02/08/23 • 9 min
Get ready to dive into the exciting world of AI and its impact on customer service. In this podcast, we'll take you on a journey through the evolution of AI, from the early days of automated phone trees to today's advanced chatbots. Discover the benefits of AI in customer service, including faster and more personalized experiences. We'll also explore the different types of AI applications in customer service, including chatbots, virtual assistants, and automated customer service, and discuss their unique strengths and weaknesses.
But it's not all sunshine and rainbows. We'll address the challenges and risks of using AI in customer service, including the need for accuracy, consistency, and ethical use. And we won't ignore the elephant in the room: the future of work and job loss. But don't worry, we'll also cover why AI is here to augment and enhance human capabilities, not replace them.
So, what do you need to know to stay ahead of the game when it comes to AI and customer service? Our expert host will guide you through the process of building an AI strategy and forming an AI-powered customer service team. From understanding your customers' needs to keeping an eye on future AI technologies, we'll make sure you have all the knowledge you need to succeed.
Join us for this informative and entertaining podcast and learn everything you need to know about AI and customer service. Don't miss out on this opportunity to enhance your knowledge and bring your customer service game to the next level!
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to be a guest on the show or discuss anything else, feel free in emailing me:
[email protected]
- To learn more about my company, please visit markhebblewhite.net
04/10/23 • 8 min
Are you ready to unlock the hidden potential of YouTube shorts and podcast features for your business? In this eye-opening podcast episode, we dive deep into the latest YouTube algorithm advancements of 2023 and reveal why the emphasis on subscriber count is decreasing. Learn how you can adapt your content strategies to not only maintain viewer engagement and cater to individual interests but also to build a strong and lasting brand identity on the platform.
We tackle the ongoing debate surrounding the significance of having a large subscriber count and discuss the real-world implications of focusing on this vanity metric. Discover the power of YouTube shorts and how they have transformed the landscape, enabling new creators to gain exposure and grow their channels quickly. We also highlight the astonishing growth statistics of channels actively posting shorts, proving that you don't need a massive subscriber base to rake in the views.
Find out how to strike a balance between leveraging shorts for rapid growth and creating engaging long-form content to keep your followers hooked. Learn why subscribers still play a crucial role in monetization and recognition and uncover the key factors that YouTube's algorithm now prioritizes when recommending content.
As we wrap up, we shed light on monetization strategies beyond traditional ad revenue from Google. Unearth the potential of merchandise, sponsorships, and affiliate marketing to build a diversified plan that can lead to a part-time or full-time living in the creator economy. Don't miss out on these insider secrets that could transform your YouTube success in 2023! Tune in now!
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to be a guest on the show or discuss anything else, feel free in emailing me:
[email protected]
- To learn more about my company, please visit markhebblewhite.net
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FAQ
How many episodes does Business Insiders have?
Business Insiders currently has 45 episodes available.
What topics does Business Insiders cover?
The podcast is about Marketing, Entrepreneurship, Ecommerce, Podcasts, Digital Marketing, Shopify and Business.
What is the most popular episode on Business Insiders?
The episode title 'How Customer Journey Mapping Helped a Small Bakery Grow their Business by 30%' is the most popular.
What is the average episode length on Business Insiders?
The average episode length on Business Insiders is 11 minutes.
How often are episodes of Business Insiders released?
Episodes of Business Insiders are typically released every day.
When was the first episode of Business Insiders?
The first episode of Business Insiders was released on Jan 26, 2023.
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