Business Her Way

‘Does brand purpose drive profit?’ This is the question I often get by clients waking up to the value of aligning with a cause in an age of non-stop political, economic, and social uprisings.

My answer? “Maybe.”

I say maybe because aligning with purpose isn’t an all or nothing strategy. Can it help? Sure. Can it drive new business? Of course. Can it make the world a better place? Yup. Can it better define your customer base? Mm-hmmm.

But it’s not guaranteed.

Today I want to share with you the three types of purpose that brands commonly embody and share why ‘woke advertising’ (a type of marketing strategy aimed at bringing attention to social issues via brands that target niche consumers) may not be your best bet.

And to download the FREE guide mentioned in this episode, click here: https://stephaniejiroch.lpages.co/brand-activism-guide
Resources:

• Forbes article on Millennial consumerism: https://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/#235055f96c8f
• Tom Roach's article on brand purpose: https://thetomroach.com/2020/06/23/truth-lies-and-brand-purpose-the-biggest-lie-the-ad-industry-ever-told/

Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!

Ash Ambirge needs no introduction but just in case you have absolutely no idea who she is, get ready. In this episode of Empower Your Marketing, I get the opportunity to speak to my longtime mentor and favorite female CEO on all things marketing. When we're not sharing tales from our time on the road or living life to the fullest, Ash dishes on all things marketing and how to succeed in your online business.
My favorite topics from this episode:
• Why being true to yourself is the best marketing strategy

• Overcoming the "I'm not good enough" mentality

• Using words to wield power (and stand out from the crowd)
ASH AMBIRGE is an internet entrepreneur, creative writer, speaker, and advocate for women being brave and doing disobedient things with their careers and their lives. Her voice has been called, “the most memorable on the Internet,” “original in a world with too little of it,” “not safe for work at all,” and also, “really kinda sweary,” which is definitely her favorite description. She is the founder of The Middle Finger Project®, which is both the name of her hallmark lifestyle blog as well the title of her first book. She splits her time between Philadelphia, PA, and traveling the world. Learn more at https://www.themiddlefingerproject.org/
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!

Did you know female Millennials are one of the fastest-growing groups of entrepreneurs? Recent studies indicate Millennials are ditching previous generations’ plans for professional growth and forging their own paths, many of which are entrepreneurial by nature. Today I'm sharing how brand stories can boost Millennial entrepreneur success faster than traditional marketing strategies.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!

Using brand stories to build your Instagram or Facebook following is the latest, greatest digital marketing strategy. Whether you’re an entrepreneur running your own business or helping a company scale their current online presence, using brand stories to build that following is essential in today’s over-saturated, noisy online environment. In this episode I'll be talking about what kind of stories should you be telling and how exactly they fit into your Instagram or Facebook growth strategy.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!

So many online marketers claim they make well over six-figures but aren't you curious of what the real costs are to launch and build that six-figure claim? This week I go behind-the-scenes and share the REAL numbers of a six-figure business or launch and share some alarming statistics of just how many female entrepreneurs actually generate that kind of revenue (hint: it's not as many as you think).
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!