Business Her Way

‘Does brand purpose drive profit?’ This is the question I often get by clients waking up to the value of aligning with a cause in an age of non-stop political, economic, and social uprisings.

My answer? “Maybe.”

I say maybe because aligning with purpose isn’t an all or nothing strategy. Can it help? Sure. Can it drive new business? Of course. Can it make the world a better place? Yup. Can it better define your customer base? Mm-hmmm.

But it’s not guaranteed.

Today I want to share with you the three types of purpose that brands commonly embody and share why ‘woke advertising’ (a type of marketing strategy aimed at bringing attention to social issues via brands that target niche consumers) may not be your best bet.

And to download the FREE guide mentioned in this episode, click here: https://stephaniejiroch.lpages.co/brand-activism-guide
Resources:

• Forbes article on Millennial consumerism: https://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/#235055f96c8f
• Tom Roach's article on brand purpose: https://thetomroach.com/2020/06/23/truth-lies-and-brand-purpose-the-biggest-lie-the-ad-industry-ever-told/

Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!

Ash Ambirge needs no introduction but just in case you have absolutely no idea who she is, get ready. In this episode of Empower Your Marketing, I get the opportunity to speak to my longtime mentor and favorite female CEO on all things marketing. When we're not sharing tales from our time on the road or living life to the fullest, Ash dishes on all things marketing and how to succeed in your online business.
My favorite topics from this episode:
• Why being true to yourself is the best marketing strategy

• Overcoming the "I'm not good enough" mentality

• Using words to wield power (and stand out from the crowd)
ASH AMBIRGE is an internet entrepreneur, creative writer, speaker, and advocate for women being brave and doing disobedient things with their careers and their lives. Her voice has been called, “the most memorable on the Internet,” “original in a world with too little of it,” “not safe for work at all,” and also, “really kinda sweary,” which is definitely her favorite description. She is the founder of The Middle Finger Project®, which is both the name of her hallmark lifestyle blog as well the title of her first book. She splits her time between Philadelphia, PA, and traveling the world. Learn more at https://www.themiddlefingerproject.org/
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!

Whether you’re just starting out in business or you’re a seasoned pro, I often see one common mistake that holds just about everyone back. This mistake is so costly, it actually puts people out of business. And the crazy thing is, it’s easy to fix! Today I’m talking about the often dreaded conflict in your brand story and how to maximize this part of your content so your brand or business stands out as the solution to your client’s problem.

Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → Download Here!

You might be wondering what kind of stories you can tell when you’ve just started out in business. So many new entrepreneurs get hung up in what to say, they often struggle to share that story in different ways. If you’re new to business or you’ve just started out online, telling stories is a great way to build a fan base and gain traction in your industry. To simplify your storytelling strategy, I’ve compiled the 10 best ways to use story in your business, whether you're just starting out or ready to scale.

Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → Download Here!

Feeling overwhelmed by too many services? Struggling to attract your ideal clients? You're not alone! Today's episode of Business Her Way dives into the burning question: Should you have a signature offer?

Get ready for a hot take (a quick, bite-sized episode) as I explore both sides of the coin:

** The Allure:**

• Laser-sharp focus: Attract dream clients with a clear message.
• Amplified sales: Convert interest into action with a streamlined offer.
• Brand clarity: Stand out from the crowd and be unforgettable.

** The Flip Side:**

• Boxed in? Risk limiting your offerings and stifling creativity.
• One-size-fits-all trap? Can your ideal client be neatly packaged?
• Marketing mayhem? Will it resonate with diverse audiences?

This episode is packed with real-life examples, practical tips, and NO pressure:

• Discover if a signature offer is your ride-or-die ‍♀️ or your business nemesis
• Get the tools to decide what's right for YOU and your unique goals
• Unleash your inner firecracker and rewrite the rules of your business

Don't miss this essential episode! Subscribe, share, and leave a review to join the conversation. ✨
----
Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires (businesses) and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.