VV 37 – Vocabulary: Internet Marketing 1

03/24/14 • -1 min

Business English Vocabulary :: Video Vocab

In this lesson, we look at English vocabulary related to Internet marketing. One of the most common approaches to Internet marketing is PPC, or pay per click advertizing, with ads displayed on websites organized into content networks. The ads are sold by CPC, or cost per click, to advertisers, who hope for a high CTR, […]

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VV 36 – Sales Management (Part 2)

In this lesson, we continue our look at and collocations related to sales management. Sales is one of the keys to business success. We often hear the word sales combined with other words, such as quota, commission and territory. These ideas are all related to the work of a salesperson, who may be focused on […]

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VV 38 – Vocabulary: Internet Marketing 2

Learn English vocabulary related to search engine marketing, or SEM. Companies use SEO, or search engine optimization, to improve a web page’s SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat […]

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