How a Mom-and-Pop Clothing Store Sparked a Bestselling Book

09/27/17 • 42 min

Clothier Jack Mitchell authored one of the best business books I've ever read. I still use it as an example of a book "done right" to authors. Learn what sparked his book "Hug Your Customers," what it's done for him and his business, and how it launched his second career.

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Author-Entrepreneur Joanna Penn Shares Hard-Won Advice on Book Marketing

Few people know how to successfully market their book: Joanna Penn is one of them. An author in both fiction and non-fiction, she takes us through what author marketing looks like today.

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Author of forthcoming The Introvert’s Edge on Why He Wanted a Ghostwriter

Matthew Pollard talks about how he chose his publisher, what it's like to work with a literary agent, why he needed a ghostwriter, and how he's already marketing his book.