Bulletproof Dental Practice

The Bulletproof Dental Podcast Episode 351 HOSTS: Dr. Peter Boulden & Dr. Craig Spodak GUESTS: Paul Vigario DESCRIPTION Join Dr. Peter Boulden and Dr. Craig Spodak in a captivating conversation with Paul Vigario, Founder of Surf CT. Explore the trio's longstanding friendship, their journeys in dentistry, and the imperative of thinking innovatively in the field. Discover insights on the dental industry's landscape, financial hurdles, and the power of data-driven choices. Paul delves into the future of dentistry, advocating for brand-building, streamlined systems, and embracing technological advancements. Uncover strategies for designing visionary practices, fostering exceptional patient experiences, and achieving extraordinary success in dentistry. Don't miss this enlightening discussion! TAKEAWAYS

• Long-standing friendships in dentistry can create deep bonds and support during challenging times.
• The dental industry is worth $200 billion and is controlled by corporations that prioritize shareholder interests over those of dentists.
• Dentists often face financial challenges and may not realize the true profitability of their practices.
• Data-driven decision-making is crucial for dentists to make informed choices and avoid unnecessary expenses.
• The future of dentistry may involve the continued growth of corporate dentistry and the need for dentists to break free from unnecessary expenses and control by corporations. Build a brand that stands for something and implement systems to power that brand.
• Stay up-to-date with advancements in design and technology in dental offices.
• Ask smarter questions and be aware of the potential for extraordinary success in dentistry.
• Create a positive patient experience by eliminating noise and focusing on productivity.
• Focus on relationships while also implementing systems that enhance the patient experience.

CHAPTERS 00:00 - Long-standing Friendships and Memorable Experiences in Dentistry 04:02 - The Size and Control of the Dental Industry 08:07 - Financial Challenges Faced by Dentists 11:44 - The Importance of Data-Driven Decision-Making 29:35 - Asking Smarter Questions and Achieving Extraordinary Success 34:41 - Creating a Positive Patient Experience 38:57 - Balancing Relationships and Systems REFERENCES Bulletproof Summit 2024

The Bulletproof Dental Podcast Episode 335 HOSTS: Dr. Peter Boulden & Dr. Craig Spodak GUESTS: Leo and Zach TAKEAWAYS

• Dentists should have a basic understanding of SEO to avoid being taken advantage of by outside vendors.
• User experience is a crucial factor in SEO, and dentists should focus on providing a seamless and valuable experience for their website visitors.
• AI is becoming increasingly important in SEO, but it should be used as a tool for curation rather than a replacement for human input.
• Dentists should be cautious of plagiarized content and strive to create original and valuable content for their websites. User experience and authority are crucial for generating valuable content.
• Strategic marketing, which considers the synergy between different elements, is more effective than tactical marketing.
• The four metrics to measure marketing success are: more eyes on the content, click-through rate, conversion rate, and sales.
• Mastering topical relevance is essential for improving search engine rankings and attracting the right audience.
• Simplifying the decision-making process and utilizing tools like Google Analytics and Search Console can lead to better marketing outcomes.
• SEO plays a significant role in the success of a dental practice.
• Empowering oneself with knowledge about SEO and digital marketing can lead to better decision-making and results.

CHAPTERS 00:00 - Introduction to SEO and its Importance 19:16 - User Experience as a Secret Weapon for SEO 25:45 - AI as a Key to Unlocking Search Engine Results 34:17 - Strategic Marketing vs Tactical Marketing 36:13 - The Four Metrics to Measure Marketing Success 37:12 - Mastering Topical Relevance 46:08 - The Importance of Google Analytics and Search Console 48:14 - The Impact of SEO on Business Success 49:09 - Empowering Yourself with Knowledge REFERENCES Dental SEO Boost Bulletproof Summit Bulletproof Dental Practice

The Bulletproof Dental Podcast Episode 358

HOSTS: Dr. Peter Boulden and Dr. Craig Spodak

GUESTS: David Ensley

DESCRIPTION

In this conversation, Craig and Peter interview David Ensley, an orthodontist and part of a dental service organization (DSO). They discuss various topics including the use of Twitter for networking, the differences between GP and ortho startups, the importance of location and visibility for dental practices, the use of Google Ads and CRM for marketing, and the benefits of hiring offshore employees. David shares insights on in-house financing in orthodontics and the challenges of cash flow in the beginning. He also emphasizes the value of specialized roles and better talent that can be obtained through offshore hiring. David shares insights on managing remote teams, finding the right talent, and creating a pathway to ownership for dentists.

TAKEAWAYS

• Orthodontic startups face challenges with cash flow in the beginning due to the longer treatment times and monthly payment plans.
• Location and visibility are crucial for dental practices, and retail locations with high vehicle traffic are preferred.
• Google Ads and CRM systems like Go High Level can be effective tools for marketing and lead management.
• In-house financing is more common in orthodontics due to the longer treatment times and the ability to break up payments throughout treatment.
• Hiring offshore employees can provide access to specialized roles and better talent at an affordable price. Remote workers can bring efficiency and specialization to a dental practice or DSO.
• Partnerships in a DSO can provide a pathway to ownership and increase retention and quality.
• Collaboration with professionals outside of dentistry can bring fresh perspectives and innovative ideas.
• Twitter can be a valuable platform for learning, networking, and engaging with professionals from various industries.

CHAPTERS

00:00 - Introduction

04:14 - Challenges and Considerations for Ortho Startups

10:10 - The Importance of Location and Visibility

15:19 - Using Google Ads and CRM for Marketing

20:54 - Benefits of Hiring Offshore Employees

25:50 - Introduction to David Ensley and Remote Workers

27:04 - Partnerships: A Pathway to Ownership in a DSO

30:15 - Reciprocity and the Democratization of Ownership in Dentistry

35:26 - Competition and Efficiency in the Orthodontic Market

39:06 - Collaboration and Learning Beyond Dentistry

44:32 - The Power of Twitter for Networking and Knowledge Sharing

46:02 - Future Plans and Invitation to Connect

REFERENCES

Bulletproof Mastermind

Bulletproof Summit 2025

David Ensley

Bulletproof Dental Practice Podcast Episode 26

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Stuart Faught / Founder of PatientSnap.com

Key Takeaways:

• Online reviews are crucial to the success of your dental practice, they can also be very hard to obtain.
• Make sure every patient receives a text message right after their appointment asking for review and giving links to post a review.
• Key platforms are Yelp, Google, and on your website.
• 88% of patients are currently checking online reviews before going into a practice.
• There’s a democratization of small business; people have a much greater power to make or break your business.
• Shoot for getting the most stars and the best reviews.
• Cadence and consistency are important. Look at your review request process as an evergreen strategy and not a quick fix.
• Respond to every negative review, and at least some of the positive reviews. Every review response is another marketing opportunity.
• Even the best practices will eventually get a bad review. An occasional bad review actually authenticates all your positive reviews.
• Use bad reviews as a way to get patient feedback and an opportunity to keep them as loyal customers.
• Reviews translate your culture, can add value to the business’s sale price, and attract top-performing talent to your office.
• Best practice:
  • Doctors have say-so on which patients should get request to review
  • Have one person accountable for actually sending
  • Use technology to send a text
  • Ask screening questions first; ask if experience was positive or negative
  • If they’re positive they’re sent links to review on Yelp, Google, or website
  • If negative they are sent to feedback comment box and assure them you’ll work to make things right
• It has to be easy or they’re not going to do it.
• Target conversion rates is at least 10% of requests.
• Don’t spam, patients shouldn’t be asked to write a review more than once every six months.
• Make reviews fun, get your team excited and reward your team and patients for their efforts.
• Review add-ins are also key; work to get patients to check in, add a picture, and interact with the review platform as much as possible.
• We’re just barely scratching the surface with “social proof.” Everything is moving toward video and authentication.
• PatientSnap.com is offering a 30-day trial to listeners who try out the demo.

Tweetables:

Online reviews are the modern day word of mouth. – Stuart Faught

People don’t buy what you do, they buy why you do it. – Dr. Craig Spodak

Bulletproof Dental Practice Podcast Episode 48

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Chad Cooper, LEGENDARY LIFESTYLETM Coach

Watch the full video of the interview by clicking here!

Key Takeaways:

• People really want to move beyond happiness & material possession, and find FULFILLMENT. We don’t want work/life balance, we want work/life harmony.
• The one great equalizer is we all get 168 hours in a week. We are all equal that way. How we use that time is what separates the amateurs from the professionals.
• Creating space in your life and calendar is where your creativity comes alive. Creativity occurs within empty space.
• Retirement should be doing what you want, on your own terms.
• Learn and understand what your purpose is. It’s all about how you want to feel, not what you want to achieve or own.
  • To find your purpose sit down and write down 7-10 of your happiest memories. Write 1-2 paragraphs on each of those memories.
  • Add the emotions and feelings within each memory.
  • Go back and circle the emotion words within your writing. Those emotions are your purpose.
• The greatest failure in the world is achieving everything you want and still being unfulfilled.
• Once you’ve discovered your purpose, take those emotions and insert them into the activity you’re undertaking. That’s the way to find fulfillment in the things you do every day.
• Burnout is prevalent with dentists. A lot of that is due to internal narratives.
• We’ve all been trained to play small. We want to not be afraid of being human, of being normal.
• If you’re doing something that’s draining your batteries,
• 7 characteristics of yin and yang. When doing anything, consider these 7 questions. If what your doing answers most of these positively you’ll be much more fulfilled.
  • Is it serving a sense of mission?
  • Did you do it from a place of freedom?
  • Are you doing it with love?
  • Was there adventure involved?
  • When you do this, does it fill you up?
  • Does it create a sense of safety?
  • Does it allow you to speak your truth through love?
• The two greatest factors for an extraordinary marriage are love and respect. Women desire love. Men want respect.
• 4 quadrants of life – all four need to be address in order to be fulfilled.
  • Logical – brain
  • Emotional – heart
  • Physical – body
  • Spiritual – soul

References:

Date with Destiny

Charlie Rose interview with Bill Gates & Warren Buffet

Create Your Legendary Lifestyle

Leaders Eat Last by Simon Sinek

Time Isn’t the Problem, You Are by Chad E. Cooper

Tweetables:

The vehicle doesn’t change, the meaning that you give to it does. – Chad Cooper

You can’t feel love you get, you only feel the love you give. – Dr. Craig Spodak

You can’t give what you don’t already possess. – Chad Cooper