40. E-Commerce Powered by Print-on-Demand: Making $85,000 and Replacing Your Job with Taylor

10/12/23 • 49 min

This episode we interview Taylor, a successful Etsy seller who has achieved remarkable growth in just 12 months. Taylor shares her inspiring journey of starting her Etsy shop as a side gig while working a full-time job, and how she has built it from zero to $85,000 in revenue.

She reveals that her success is primarily due to her use of print on demand, and she provides valuable insights into tactics such as research, SEO, and mindset. This conversation is filled with practical tips and advice for anyone looking to start or grow their own Etsy business.

The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you’ll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they market their Etsy shops and so much more.

EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business.

Guest Bio

Taylor is an inspiring entrepreneur who started her Etsy shop just 12 months ago and has already achieved incredible success. While working a full-time job, she managed to build her shop from zero to $85,000 in revenue. Taylor's journey began when she stumbled upon a TikTok video about print on demand and decided to give it a try. Armed with an iPad and a determination to succeed, she dove headfirst into the world of Etsy and print on demand.

Taylor's passion for entrepreneurship and her positive mindset have been key factors in her success. She believes in setting ambitious goals and has a strong belief in her ability to achieve them. Taylor's mindset has propelled her forward, allowing her to double her income and continue to grow her business.

In addition to running her successful Etsy shop, Taylor also shares her knowledge and experiences through her YouTube channel and coaching sessions. She is dedicated to helping others discover the potential of e-commerce and empowering them to pursue their own entrepreneurial dreams. Taylor's mini courses, such as POD Kickstart and SEO Kickstart, provide valuable insights and guidance for aspiring Etsy sellers.

With her creativity, determination, and passion for helping others, Taylor is a true inspiration in the world of e-commerce. She proves that with the right mindset and a willingness to take action, anyone can achieve their goals and create a successful business.

YT: https://youtube.com/@TaylorPOD?si=tUh81XvZLQo829Zd

Coaching: https://www.taylorpod.com/Work-with-me

IG: https://www.instagram.com/taylorpod_/

Timestamps with key takeaways:

(08:43) Print on demand process.

(10:21) Using Canva for design.

(26:54) SEO kickstart.

(33:09) Setting ambitious goals

(46:40) Recommended books to read.

Entities mentioned:

Etsy seller, Print on demand, Revenue, Full-time job, Side gig, Research, SEO, Mindset, Everbee, E-commerce, Business platform, Profit margin, Niche, Product, Listings, Design, Creativity, Affirmations, Goals, Consulting, Cosmetologist, Business consulting, Glass half full, Positive mindset, 10x mindset

Guest Bio

YT: https://youtube.com/@TaylorPOD?si=tUh81XvZLQo829Zd

Coaching: https://www.taylorpod.com/Work-with-me

IG: https://www.instagram.com/taylorpod_/

Timestamps with key takeaways:

(08:43) Print on demand process.

(10:21) Using Canva for design.

(26:54) SEO kickstart.

(33:09) Setting ambitious goals

(46:40) Recommended books to read.

Entities mentioned:

Previous Episode

39. Etsy Marketing Mastery: How to Stand Out and Thrive in a Competitive Marketplace with Monica Little

In this episode we're hosting Monica Little, a business coach with expertise in Etsy marketing. Monica shares her personal journey of transitioning from a corporate job to becoming a successful Etsy seller with a multi six figure business and eventually a business coach.

She highlights the importance of understanding the psychology of Etsy shoppers and how sellers can differentiate themselves from the competition. Monica provides valuable insights into optimizing product images, crafting compelling listing descriptions, and leveraging customer reviews to drive conversions and business success.

Whether you're a new or experienced Etsy seller, this episode offers actionable strategies to help you effectively market your products and stand out in the Etsy marketplace.

Guest Bio

Monica Little is a business coach and former small business owner who started her journey on Etsy. With a background in marketing and a passion for organic skincare, Monica grew her own small business, Plant Based Beauty, to multiple six figures. She discovered the power of effective marketing on Etsy and now helps other small business owners succeed on the platform. Monica's expertise lies in understanding the psychology of Etsy shoppers and teaching sellers how to separate themselves from the competition through strategic product images, listing descriptions, and customer reviews. She believes in the importance of making e-commerce accessible to everyone and using it to make a positive impact on families and communities. Monica shares her knowledge and insights on her podcast, The Product Is, and can be found on Instagram at @MonicaLittleCoaching.

Course: https://www.monicalittlecoaching.com/

Timestamps with key takeaways:

(2:11) The psychology of an Etsy shopper.

(12:26) Shopping habits on Etsy.

(24:11) Psychology behind product photos.

(26:57) Social proof in product photos.

(31:35) Finding What Lights You Up.

Entities mentioned:

ecommerce, Etsy, seller, podcast, marketing, competition, product images, listing description, conversions, views, business success, Everbee, business platform, accessibility, positive impact, families, communities, small business owner, corporate job, passion, organic skincare, health and wellness, cancer, trial and error, struggle, marketing background, Expedia, customer loyalty, website, pricing, value, trust, shipping, free shipping, customer experience, user experience, credibility, reviews, social proof, value ladder, differentiation, print-on-demand, product selection, proof of concept, data analysis, creativity, action, Instagram, podcast, dreams, goals

Next Episode

41. $100,000 First Year: Finding Financial Freedom Through E-Commerce Success with Christina

In this episode of the Etsy Seller Podcast, host Cody McGuffie sits down with Christina, a remarkable entrepreneur who turned her love for art and travel into a thriving Etsy business. Christina shares her journey from starting with pet portraits to discovering the power of print-on-demand and expanding her product offerings. With determination and a focus on evergreen niches, Christina was able to achieve impressive results, including hitting nearly $100k in profit in her first full calendar year and achieving financial independence along with location freedom. Her story is a testament to the importance of passion, perseverance, and strategic thinking in building a successful e-commerce business. Tune in to gain valuable insights and inspiration from Christina's incredible journey.

EverBee is an Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business.

Christina's socials:

Course - https://webinars.cuonline.ca/webinar/how-to-build-a-pod-business-6002

YouTube - https://www.youtube.com/@c.u.online

Christina is an inspiring entrepreneur who has transformed her life through the power of e-commerce. Just two years ago, she was working a full-time job and dreaming of a life of travel and freedom. With a passion for drawing and a love for cats, Christina started selling pet portraits on Etsy. This was the beginning of her journey into the world of e-commerce.

As she continued to explore different avenues, Christina discovered the potential of print-on-demand products. She found a way to combine her artistic talents with the convenience of print-on-demand services, creating customized products that resonated with customers. This led her to open her own print-on-demand store on Etsy, which quickly became a success.

With a focus on evergreen niches and a dedication to creating high-quality designs, Christina's Etsy store saw exponential growth. In just a year, she achieved nearly $100,000 in profit, surpassing her previous income from her full-time job. This success has allowed her to quit her job, travel the world, and live life on her own terms.

Christina's journey is a testament to the power of perseverance and the belief in oneself. She has not only built a successful e-commerce business but has also become a mentor and teacher, sharing her knowledge and experiences with others through her YouTube channel and TikTok. Christina's story is an inspiration to anyone looking to break free from the traditional nine-to-five and create a life of freedom and fulfillment through entrepreneurship.

Timestamps with key takeaways:

(00:27) Traveling the world and Etsy success.

(11:52) Trading time for dream life.

(21:12) Stability vs. controlling our own destiny.

(26:57) Evergreen niches and sustainability.

(32:09) Duplicating and testing different designs.

Entities mentioned:

Etsy Seller Podcast, Etsy journey, Full-time job, Travel the world, Bali, Location freedom, Financial freedom, Time freedom, Online income, E-commerce, Dream life, Vision board, Reality, Mindset, Hurdles, Identity shifts, Inspiring episode, Everbee, Making commerce accessible, Positive impact, Etsy business platform, Product research, Keywords, SEO, Trademarks, Listing ranking, Everbee email, Print on demand, Podcast episode, Cody McGuffey, Christina, Inspiring journey, Quitting job, Traveling, Financial success, Print-on-demand store, Profit, Revenue, Evergreen niches, Q4 rush, Sustainable income, Passion, Validation, Design research, A/B testing, Sales conversion rate, Etsy ads, Trend-chasing.