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Building Unbreakable Brands - Evolving from Founder-Led to Employee-Owned: Interview with Beth Spong of Dean's Beans Organic Coffee

Evolving from Founder-Led to Employee-Owned: Interview with Beth Spong of Dean's Beans Organic Coffee

02/28/24 • 38 min

Building Unbreakable Brands

Meghan and Henry talk to Beth Spong, the new CEO of Dean's Beans Organic Coffee. Beth recently oversaw the transition from founder Dean Cycon to a worker-owned cooperative, ensuring that the brand continue using fair-trade organic coffee as a vehicle for positive change. Beth discusses how the company prepared for this transition, its growth strategy, and the emerging vision for its future.

You can learn more about Dean's Beans Organic Coffee at:
https://deansbeans.com
https://www.facebook.com/DeansBeansOrganicFairTradeCoffee
https://www.instagram.com/deansbeanscoffee/
https://www.youtube.com/@DeansBeansOrganicCoffeeChannel

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Creative

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Meghan and Henry talk to Beth Spong, the new CEO of Dean's Beans Organic Coffee. Beth recently oversaw the transition from founder Dean Cycon to a worker-owned cooperative, ensuring that the brand continue using fair-trade organic coffee as a vehicle for positive change. Beth discusses how the company prepared for this transition, its growth strategy, and the emerging vision for its future.

You can learn more about Dean's Beans Organic Coffee at:
https://deansbeans.com
https://www.facebook.com/DeansBeansOrganicFairTradeCoffee
https://www.instagram.com/deansbeanscoffee/
https://www.youtube.com/@DeansBeansOrganicCoffeeChannel

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Creative

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Meghan Lynch is an advisor to family businesses, and founder of Six-Point, a brand strategy agency that helps generational companies honor their past while evolving for the future. Henry Lynch is a budding lawyer, comedian, and kid. Together, they talk to leaders of generational brands to get tips and insights on how to build a legacy that endures. In this first episode, Meghan and Henry talk about what listeners can expect, what a brand really is, and why Henry felt he needed a contract before they got much further with this podcast!

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When Andrea Bordenca took the reigns of her parents' medical equipment repair business decades ago, she assumed that she needed to be the same kind of leader they were, with the same style and structure. She never expected doing so would hurt her relationships and undermine her legitimacy with her team. Now Andrea has embraced her own unique leadership style as CEO of DESCO, and helps other women and nonbinary leaders do the same as an executive coach. She joins Building Unbreakable Brands to talk with Meghan about her journey as a second-generation leader, and share the wisdom she has gained along the way. She provides some tips to be more in tune with the messages our body is sending us, including some great ideas on how to overcome anxiety about speaking in front of groups. She also answers Henry's questions about how DESCO has changed over the decades, and how to deal with bullies in the workplace.

Andrea's book recommendation: The Creative ACT: A Way of Being by Rick Rubin

Get in touch with Andrea:
AndreaBordenca.com
https://www.linkedin.com/in/andreabordenca/
https://www.instagram.com/andreabordenca/

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Creative

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