Adam Cox - Growing And Scaling A Broadcast Agency

Building The Brand - Episode 008 - Adam Cox - Growing And Scaling A Broadcast Agency

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.

This week on the show we welcome Adam Cox who is a Broadcast expert and PR agency owner with almost two decades of experience in securing clients and brands valuable editorial coverage that reaches millions of listeners every single week.

In this episode Adam shares:

What it was like to start an agency in his early 20’s

How he learned to deal with staff

The changes in the media landscape

What he’s experienced as he’s matured as a business owner

What if felt like to take the jump from sole trader to buying a 25 person office

Why it is important to create a niche brands before a broad one

How he shifted his thinking to focus on staff as much as clients

What happened when he transition from niche brand to a broader agency

The power of specialisation

How creating sub-brands can enable you to grow with confusing

The mission of our show is create a sense of inspiration and aspiration for our community of likeminded go-getters who are the influencers, innovators, creators, makers, builders, crafters and doers who form the next big wave of entrepreneurial success and Adam certainly fits into that category with his two decades of experience combined with a willingness to adapt and shift in order to achieve greater results.

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