How to Get in Front of the Right People - HOW (THE PITCH) (Episode 7)

11/12/24 • 57 min

Building Success Stories with Ann Donnelly

In this episode of Building Success Stories, we move to the next step in the process of How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience to become loyal customers.

After you identify WHO, WHAT, WHERE, WHEN, and WHY, it is time for HOW to develop your PITCH. Use all of that information to determine how to develop content that will reach, engage, and sell to more of your ideal customers.

Bonus Content: My Finger Lakes Wine Tasting Trips and Why Customer Service is Important

Bonus Content: My Finger Lakes Wine Tasting Trips and Why Customer Service is Important

Previous Episode

How to Get in Front of the Right People - WHY (Episode 6)

In this episode of Building Success Stories, we move to the next step and almost final step in the process of How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience to become loyal customers.

After you identify WHO, WHAT, WHERE, and WHEN for your target market, you look at WHY — what drives the individuals that comprise your ideal audience? What is their overall "why" that determines why they make their own decisions?

Next Episode

How to Make Time for Marketing & Grow Your Business (Episode 8)

In this episode of Building Success Stories, we discuss how to make time for marketing and grow your business.

In September 2023, I used a survey to ask business owners about their greatest needs for marketing and sales. The greatest need, the top for 50% of respondents, was finding time to work on marketing and sales. Very often, marketing activities are pushed to the bottom of the list because other day-to-day operations of the business take priority. If you don’t make marketing more of a priority with dedicated time allocated, it will stifle the growth of your business. In the podcast, I discuss this problem and ways to make time for marketing to increase sales and grow your business.