Building African Brands
Anesu-Tendesai Chikumba
What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.
All episodes
Best episodes
Top 10 Building African Brands Episodes
Goodpods has curated a list of the 10 best Building African Brands episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Building African Brands for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Building African Brands episode by adding your comments to the episode page.
Brand names: Are there things you keep explaining to people?
Building African Brands
11/07/23 • 10 min
It may be time for a change if you find yourselves explaining something more than once.
You need to be conscious of how the people you want to serve experience your brand when you aren’t in the room to answer these questions.
Not everyone will reach out to ask what you mean.
You need to clarify information and preempt any questions they may have adding it to the information.
And if it can’t be added — it may time for a change.
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram
Building an African Health Tech Brand Guided by the Needs of Your Target Audience - Progress Success Mahureva (Dawa Health)
Building African Brands
02/20/24 • 39 min
Listen in to this episode for:
- The journey in building Dawa Health
- How Dawa Health benefitted from being an AI (Artificial Intelligence) early adopter
- When you may need to pivot in your startup
- Using the needs of your target market to guide the growth of your brand.
Progress Success Mahureva is Co Founder and Chief Operating Officer of Dhawa Health a a Zambian based health tech startup that integrates AI tools and community health workers, to enhance maternal and child health services. Dawa Health’s AI models helping in identifying high-risk pregnancies which is a crucial step towards reducing maternal mortality. Progress himself is Zimbabwean and having notable footprint in the start up ecosystems in his home country as well as in , Rwanda, and Nigeria (and of course Zambia). His passion for tech has led him into spaces where he is not only able to learn, but also teach.
Connect with Progress Here
About Dawa Health:
Zambian startup, Dawa Health is an AI-powered network of mobile clinics democratizing access to health for pregnant women, nursing mothers, & paediatric patients.
Through a digital health platform, a network of health agents, and point-of-care support, Dawa Health is reducing maternal and neonatal mortality in Sub-Sahara Africa.
Follow Dawa Health:
https://dawa-health.com/
https://www.facebook.com/dawahealth
https://www.linkedin.com/company/dawamed/
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram
Social Media for Business | How To Find Customers On Social Media
Building African Brands
07/28/20 • 7 min
Have you created social media accounts but you haven't had any inquiries about your products? Listen to this episode for some ideas on how and where to find customers online.
Connect with me: www.instagram.com/thecreatedcreative
Show Notes: www.thecreatedcreative.com/episode12
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram
How to Start Selling on Social Media
Building African Brands
07/07/20 • 8 min
Are you struggling to create content for your business on social media? Listen in to learn about how to use content marketing to create content that not only engages your target audience but will have them becoming loyal to your brand over time.
Free Resource: www.thecreatedcreative.com/idealclients
Connect With Me: www.instagram.com/thecreatedcreative
Full Transcript: http://www.thecreatedcreative.co/post/episode9
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram
Brand Perception | How to Influence What People Think About You
Building African Brands
05/26/20 • 5 min
What are people saying about you?
You can influence how people think about your brand by managing the ways in which people interact with you. The different points at which people interact with you (such as your social media accounts) can be used to help you manage people's perceptions. This applies to both your personal brand and your business.
Show Notes (+full transcript): https://www.thecreatedcreative.co/post/how-to-influence-what-people-think
Connect with on Instagram: www.instagram.com/thecreatedcreative
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram
Welcome to Season Two!
Building African Brands
10/14/21 • 3 min
Curious to know why it's been a while? Listen in to hear what changes have been made in The Created Creative and to hear what to expect in Season two.
-----
This podcast is all about the entrepreneur's journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing and online marketing.
Subscribe and start listening.
Connect with me:
www.instagram.com/thecreatedcreative
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram
How To Find Out What People Are Saying About Your Brand
Building African Brands
10/14/21 • 7 min
Episode Mentioned:
Episode 3: Brand Perception | How to Influence What People Think About You
Connect With Me:
www.instagram.com/thecreatedcreative
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram
Quality VS Quantity When Starting A Business Online
Building African Brands
08/18/20 • 5 min
When you start trying to grow your online presence its so easy to get overwhelmed and not really know where or how to get started. Quality trumps quantity especially if you are starting and you want to make sure that you are showing up well when you start out.
Listen in to hear a few key things to always remember if you are trying to grow a social media presence for your business.
Show notes: https://www.thecreatedcreative.co/post/episode15
Connect with Me: www.instagram.com/thecreatedcreative
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram
Collaborating with similar brands and businesses
Building African Brands
01/23/23 • 15 min
Have you been scared to collaborate with people or organizations that are in your industry?
Whether its B2B brand collaborations, or working with influencers for your brand and business:
Listen to this episodes to understand the benefits of brand collaborations and how to use what you know about your target audience to differentiate between close competitors and competitors with offerings that compliment yours.
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram
Building a brand to support African founders | About The Created Creative
Building African Brands
11/08/22 • 21 min
Have you ever wondered how The Created Creative started?
Listen in to hear the building blocks of this brand and why we work with Impact driven founders.
_______________
The Created Creative impact-driven founders looking to build more solid brand and business foundations to launch their vision off.
Our strengths predominantly lie in strategy for which we also assist with the implementation process.
In addition to this, The Created Creative offers innovation consultancy services; through which we strive to add to the growth of the African startup ecosystem. This is by helping impact-driven founders present themselves to their intended audiences in ways that speak to not only the needs of the market; but what to they want to be known for.
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram
Show more best episodes
Show more best episodes
FAQ
How many episodes does Building African Brands have?
Building African Brands currently has 63 episodes available.
What topics does Building African Brands cover?
The podcast is about Content Marketing, Africa, Business, Digital Marketing, Online Marketing, Podcasts, Entrepreneurship, Social Media, Marketing and Branding.
What is the most popular episode on Building African Brands?
The episode title 'Business Consultants | Bringing on objective people' is the most popular.
What is the average episode length on Building African Brands?
The average episode length on Building African Brands is 15 minutes.
How often are episodes of Building African Brands released?
Episodes of Building African Brands are typically released every 7 days.
When was the first episode of Building African Brands?
The first episode of Building African Brands was released on May 14, 2020.
Show more FAQ
Show more FAQ