35. Why Some Copywriters Fail

07/14/21 • 24 min

The reason why some copywriters fail isn't because of any inherent characteristic. Usually copywriters who "fail" fall into one of two camps: they don't have training or a system for landing clients, or they have training, but are afraid of failure.

If you fall into the first camp, you'll want to first get training. If you fall into the second camp, you'll want to listen to today's episode. Nicki and Kate walk through what you can do to move past "fear of failure" as a roadblock. First step? Knowing "failure" is a bit of a misnomer. There is quitting, but as long as you're continuing to take action, then there's no such thing as "failure."

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Related Links

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Get Free Copywriting Training here.

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Related Links

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Get Free Copywriting Training here.

Previous Episode

34. How Copywriters Can Successfully Add Content as a Service

Whereas copy is designed to get your audience to take action, content is designed to entertain, inspire, or educate. Of course, many copywriters also write content for their clients.

If you're a copywriter looking to add content, or a content writer who is learning to write copy, this episode is for you. Find out why copywriting makes you a far more effective content writer, why you can charge your copywriting rates for content, and where to include content within your portfolio (especially if you don't want to be marked as a novice).

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Mentioned in This Episode

What’s the Difference Between Content and Copy?

Related Links

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Get Free Copywriting Training here.

Next Episode

Laser Copy Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches

In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals.

First, Nicki and Kate talk with Abigail about pricing and the feast or famine cycle. Then, Lindsey asks about the best way to approach a Discovery Call. Finally, Debbie wants to figure out how she can get more bites on her pitches, so Nicki and Kate talk about effective subject lines and making sure you find the right email for the pitch.

Even though it’s not you in the hot seat, there’s plenty you can takeaway and apply to your own copywriting business!