Build Your Business: From Fear to Freedom

Chris Reynolds, Matt Reynolds, Barbell Logic, The Radcast Network

Are you a business owner or startup founder struggling to navigate the challenges of growth? Join seasoned entrepreneurs Matt and Chris Reynolds on the Build Your Business Podcast, where they share decades of experience to help you overcome obstacles and achieve lasting success. We’ll simplify the startup process, provide actionable strategies for growth, and offer invaluable insights to help you. What you'll gain: Overcome your fears: Break through the anxiety and uncertainty that often hold entrepreneurs back. Turn passion into profit: Learn practical strategies to monetize your ideas and grow a financially successful business. Build a lasting legacy: Discover how to create a sustainable, thriving company that stands the test of time. Tune in for expert advice, real-world success stories, and actionable insights that will take your business to the next level. Whether you're just starting out or looking to scale, the Build Your Business Podcast will empower you to transform fear into freedom.

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Top 10 Build Your Business: From Fear to Freedom Episodes

Goodpods has curated a list of the 10 best Build Your Business: From Fear to Freedom episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Build Your Business: From Fear to Freedom for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Build Your Business: From Fear to Freedom episode by adding your comments to the episode page.

#48 - Know Who You Are (Legacy Episode)

Build Your Business: From Fear to Freedom

10/25/24 • 23 min

Know Who You Are

You don’t need to have a mission statement, business plan, or core values to begin coaching or even start a business. Get customers now.

As your business grows, you should sit down and knock these out. And there really is no better time to complete these then over the holiday season, when work tends to lesson and you look back on this past year and forward to the next year.

Spend a few days creating these. Once you have a draft, step away and think on them. You might show them to someone else you trust.

Below, we give some example that Barbell Logic has created. They may be a good starting point for you.

Know Who You Are

If you’re going to spend some time knowing and defining who you are this holiday season, the below may help you as starting point or reference point for comparison.

Barbell Logic is redefining traditional personal training by delivering a superior experience of professional coaching through your smartphone to anyone, anywhere, any time, and at a fraction of the cost of traditional personal training.

Our Mission

We are professional strength & nutrition coaches giving the world access to personal coaching, educational resources, and opportunities to help other improve their quality of live through strength.

Core Tenets
Tenets are the underlying principles and beliefs that make us who we are.

Serve our clients & staff

Grow our company

Teach the community

Steward our resources

Our Vision
We create connections for the world to experience a life improved by strength.

Core Values
Growth: As individuals and as a company, we believe in growth through setting goals, tracking progress, and demonstrating success.

Connection: Coaching is a window into people’s lives. We value authentic interactions and real relationships with everyone who trusts us enough to open it.

Consistency: Trust and consistency are the hart of our professionalism. Every interaction is an opportunity to build trust, and we hold ourselves accountable to the expectations we set.

Know who you are.

PS -
Coach Smarter, Earn More: https://bit.ly/3X4ixOX
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

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Overcoming Founder Isolation: Break the Cycle of Overwork & Anxiety

Build Your Business: From Fear to Freedom

04/11/25 • 41 min

Feeling like you’re carrying the entire business on your shoulders? You’re not alone. In this vulnerable episode of Build Your Business, Matt and Chris talk openly about the emotional weight of being a founder—and how to break free from the loop of overwork, anxiety, and isolation.

1. What Founder Isolation Really Feels Like

More than being alone—it's about being emotionally and mentally disconnected.

Matt and Chris are in the thick of it and share their honest experiences.
Hustle culture doesn’t stop unless you make it stop.
Isolation threatens more than just your business—it impacts your life.

2. The Anxiety of Unfinished Work and Endless Urgency

You know what needs to be done—but you can’t get to it.

The constant "cloud" of to-dos creates a vicious mental loop.
More work leads to more stress, which leads to more disconnection.
Identifying and disrupting this cycle is essential.

3. The Bottleneck Syndrome

When the founder is the only decision-maker, everything slows down.

Delegation is hard, but necessary for growth and sanity.
Admit where you’re overwhelmed—then ask your team to help.
Ownership creates relief and opportunity.

4. The Personal Costs of Isolation

When work is everything, everything else suffers.

Matt and Chris discuss how overwork has affected their families, faith, and fitness.
Rediscover the parts of life that refuel you.
Make space for relationships outside your business.

5. Boundaries, Not Burnout

The antidote to overwork isn’t quitting—it’s creating boundaries.

Cut off the workday at a set time.
Protect your time and energy like you protect your business.
Sustainable leadership is human leadership.

#MentalHealthForEntrepreneurs #LeadershipBurnout #BuildYourBusiness

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#3: People Follow People: Building a Founder Brand

Build Your Business: From Fear to Freedom

11/22/24 • 41 min

Building a compelling Founder Brand rooted in authenticity and storytelling can help entrepreneurs attract clients and grow their businesses. Follow these actionable strategies for overcoming fear, creating consistent content, and shifting focus from price to value to stand out in a crowded market.

The Concept of Founder Branding

People connect with people, not brands. A founder’s personal story serves as the essential bridge between the audience and the brand, helping to build trust and relatability. Examples such as Steve Jobs, Elon Musk, and Jeff Bezos highlight how a founder’s narrative creates a lasting impression that draws people in.

Authenticity and Vulnerability
Sharing personal challenges and failures, such as overcoming setbacks or navigating struggles, allows others to see the human side of the business. This openness fosters deeper connections and builds trust.Overcoming Fear of Visibility

Many business owners hesitate to put themselves out there due to fear of judgment or criticism. The episode stresses that confidence comes with practice and consistency. Facing those fears head-on is the only way to grow and establish a meaningful presence. When it comes to choosing platforms for content, the discussion outlines strategic options: LinkedIn and X (formerly Twitter) are ideal for B2B, while Instagram, Facebook, TikTok, and X work well for B2C. The recommendation is to start with one platform to ensure consistency before expanding to others.

Choosing the Right Social Media Platforms

Content creation strategies are also a major focus. Drawing inspiration from daily activities, customer interactions, and common questions provides a steady stream of relevant material. Long-form content, such as podcasts or blogs, can be repurposed into shorter clips for social media to maximize reach. Repetition is encouraged, as most audiences won’t see every post, and consistent messaging helps reinforce key ideas. Finally, the episode addresses the importance of being selective with your audience. Having a clear point of view, even if it repels certain people, ensures alignment with the right clients and saves time by filtering out those who aren’t a good fit. Trust, built through consistent, value-driven content, ultimately leads to stronger conversions and long-term success.

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#87 - Choose Hard Things with Cody McBroom (Legacy Episode)

Build Your Business: From Fear to Freedom

10/25/24 • 43 min

Choose Hard Things: The Transforming Power of Fitness

Cody had been an overweight youth but decided to begin to take his health and fitness seriously. When he wedded his nascent health and fitness journey with a passion for learning as he changed his major in college, he never looked back and pursued a career as a strength and nutrition coach.

Cody found that by simply doing hard things regularly and improving his health and fitness, he improved all other aspects of his life. Truly, embracing voluntary hardship can alter the course of your life for the better.

The decision to do the hard things matters.

Choosing Hard Things in Business & Life

Cody, like Matt, saw the downsides of the in-person coaching model. He started an online coaching business in 2017, the year after Matt began Barbell Logic Online Coaching. He has focused on tailored nutrition and fitness coaching, prioritizing normal every day people looking to avoid the tragically-too-normal slide to obesity and disease.

He has had to learn about business (again, embracing hard things) to help his business grow, which ultimately helps more people transform their lives.

Choose hard things every day.

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#86 - Transitioning Clients Online (Legacy Episode)

Build Your Business: From Fear to Freedom

10/25/24 • 38 min

Moving Your Personal Training Clients Online: Online Coaching Business Model

Successfully transitioning your clients from in-person to online makes a ton of sense for your quality of life and business model as a strength coach.

The biggest value of in-person training comes primarily during those initial sessions, when often drastic technique changes need to be made and you develop a relationship grounded in trust, expertise, and benevolence.

As the relationship progresses, however, the value of in-person coaching decreases. Form correction becomes less frequent and less drastic, whereas programming changes become more complicated and necessary.

Asynchronous online coaching allows the client to lift wherever and whenever is convenient, and then the coach to respond within 24-48 hours wherever or whenever works for the coach.

It increases the dollar-per-hour pay to the coach while decreasing the cost to the client.

How to Move Your Personal Training Clients Online: Make More Money & Improve Your Quality of Life

Matt Fever has made the transition from personal trainer and leader of group classes to professional coach. Attending an in-person lifting seminar with Barbell Logic was a turning point, as Matt Fever signed up for the Academy, started receiving online coaching from Matt Reynolds, and really honed his knowledge and expertise and learned about the online coaching business model.

He has been transitioning his clients from in-person to online. This has allowed him to spend more time with his family. It has also led to his clients having higher compliance, as he can coach when he is on vacation (whereas previously he could not coach and did not get paid). His clients can also lift and receiving coaching if they travel.

Moving your personal training clients online dramatically improves your quality of life and helps you develop a successful online coaching business model.

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#85 - Time Audit (Legacy Episode)

Build Your Business: From Fear to Freedom

10/25/24 • 29 min

Time Audit: Why It Matters – Know Where Your Time is Going

You are your biggest time waster. You may feel that others (e.g. your boss, kids, etc.) waste most of your time, but a couple things in response to this notion of your.

One, you cannot fully control these things. Two, insofar as you can control them, it often comes with how you react to them, approach them, or major life overhauls (e.g. changing jobs).

C. Northcote Parkinson describe in a 1955 essay in the Economist what has called Parkinson’s Law – works expands to fill the available time.

If you give yourself a month to complete a task, it will take a month. That same work could have taken you a week or day if you had assigned that amount of time.

Ultimately, this has limits (you cannot assign a nanosecond to something and assume it will get done), but this law has value. Instead of considering it a negative reality, give yourself less time and hold yourself accountable. Work to develop better habits of time management.

Just like nutrition or budgeting, worst knowing what you are consuming or how you are spending helps you begin to modify your actions.

Time Audit: What It Is & How To Do It

A time audit is a method to track how you spend your time over a given period. It helps you identify non-urgent, non-important tasks you can eliminate and urgent tasks you can delegate. Additionally, you will likely fine that the simple act of completing the time audit will improve your time management actions.

Track blocks of time down to the 15 or 30-minute increment for one week. If something takes less than that time, you can write that down.

Matt has a 15-minute timer that he uses. When it goes off, he quickly jots down what he did.

Matt uses Clockify, but you could use a spreadsheet or pen and paper.

You can read an article Matt recently wrote about the time audit here. You may also be interested in reading Dan Martell’s book Buy Back Your Time.

Matt recommends, even if you have done pretty well with time management, doing this annually or bi-annually to check-in and continue to improve your time management.

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#82 - From Client to Coach (Legacy Episode)

Build Your Business: From Fear to Freedom

10/25/24 • 35 min

Client to Coach: Fitness to Strength

Barbell Logic has identified a somewhat typical progression among a cohort of its clientele. These folks go from fan to strength client to Academy client to coach using TurnKey Coach.

Micaela Bickel followed this path.

She began more in the fitness space, programming circuits and endurance. Barbells were sprinkled in.

Despite her skepticism and fears, training with barbells produced the results she wanted and not only did not hurt her back but actually helped her back.

She attended a seminar and left humbled but ready to pivot to strength-based training for both herself and her clients.

Client to Coach: The Business of Coaching

She soon found the Academy and learned many of the practical and academic things it teaches. Despite having an exercise science degree, she derived a huge value from the academy.

She opened a gym in February 2023. That was a steeper learning curve.

She learned as she went, though the Academy also not spends more time addressing the business of coaching.

Her first important transition was from charging per session to charging monthly. Soon thereafter, she moved to a hybrid model of coaching, where clients receive usually 2-3 months of in-person coaching from her and then are moved to online through TurnKey Coach.

This has increased her ability to coach more clients and decreased her time at work.

The way TKC measures progress and PRs has encouraged compliance, and clients are able to train while away from the gym (and Micaela can coach away from the gym).

Learn about Micaela’s story from client to coach and how she crushed the client life cycle.

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#77 - How to Develop Better Metrics (Legacy Episode)

Build Your Business: From Fear to Freedom

10/25/24 • 15 min

Not All Metrics Are Created Equal: TTIs & KPIs

Two main categories of metrics exist to help measure progress toward strategic goals and gauge the health of the company: targets to improve (TTIs) and key performance indicators (KPIs).

TTIs are your top set of metrics, which have to directly impact your strategic priorities. Your strategic priorities need to align with your tenets and core values.

If these metrics improve, you have moved closer to or met your strategic priorities. These are not monthly or quarterly (though you measure them monthly and quarterly and probably more often than that) but likely annual priorities and TTIs.

KPIs are snapshots of the health of the company. If they improve, they should help your TTIs and strategic priorities (for the most part).

Often times, these are metrics that lower-level employees may care about. The CEO does not need to get into the weeds of Instagram post performance, for example, but the social media manager does.

Some metrics will likely not move, but if they do move you need to identify why they moved (either to understand the success or address the underperformance).

For Barbell Logic this might be churn. A good example in another industry is engine temperature in an airplane. This should remain constant, but if it starts to go up you need to address it quickly.

Not All Metrics Are Created Equal: Hierarchy of Metrics

What you measure focuses your attention, so pick your metrics carefully. The CEO should not be looking at 100s of metrics. Improvements in your TTIs must actually move you closer toward your strategic priorities.

For example, if a strategic priority for you is to earn $50k in coaching revenue this year, revenue is a TTI. KPIs that align with this may be churn, clients, cold calls, and life time value of clients.

Make sure your metrics align with your priorities and your priorities align with your values and tenets. Prioritize metrics: do not measure metrics just because you can.

Not all metrics are created equal.

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#76 - Struggling to Identify Your Core Values (Legacy Episode)

Build Your Business: From Fear to Freedom

10/25/24 • 13 min

Struggling to Identify Your Core Values!?

Matt has heard that, despite his discuss on developing and defining your core values, and its importance, many are still struggling on how to actually get this done.

Matt was working with leadership at Barbell Logic years back on a business trip, and he and the team identified that they needed to work to identify 5-year strategic priorities.

They had extremely limited time, but using some simple techniques, they were able to establish Barbell Logic’s tenets quickly, using a bottom-up approach and the pomodoro technique.

Helpful Hack to Identify Your Core Values

The team had hundreds of sticky notes and a blank wall in the AirBnB they were staying in. Separately, they each wrote down as many important tasks as they could think of.

Once done, they stood back, and began to group them together. Groups became larger groups, as patterns emerged.

What emerged from this process was the 4 tenets that Barbell Logic still has to this day: serve, grow, teach, steward.

Another tool you can use to really identify which tasks you should stop and which you need to prioritize and protect, write down your tasks in the four quadrants of the Eisenhower matrix.

These tips and tricks can help you if you are struggling to identify your core values.

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AI for Entrepreneurs: Practical Tools for Decision Making & Problem Solving

Build Your Business: From Fear to Freedom

03/14/25 • 48 min

AI is revolutionizing the way entrepreneurs make decisions, solve complex problems, and streamline business operations. Whether you're looking to enhance productivity, gain deep insights, or automate critical processes, AI can be your most powerful tool. In this episode, we explore the best AI-driven strategies and tools that every entrepreneur should leverage to stay ahead in an increasingly competitive landscape.

What You’ll Learn in This Episode:

How AI can act as your personal decision-making assistant
The best AI tools for analyzing data and troubleshooting business challenges
How AI streamlines operations, automates workflows, and saves time
Using AI for deep research to uncover insights faster
How to build an AI-powered "brain trust" to expand your knowledge base
The evolving role of AI in business and how to stay ahead of future trends

AI as Your Entrepreneurial Decision Support System

Entrepreneurs are constantly faced with tough decisions—hiring the right people, managing finances, responding to market changes, and more. AI can significantly improve the decision-making process by providing real-time data analysis, identifying trends, and offering predictive insights.

AI as a problem-solving tool – Whether diagnosing an issue with your product, optimizing supply chains, or refining customer service strategies, AI can help identify solutions quickly.
Financial decision-making – AI tools can analyze revenue, expenses, and industry trends to help entrepreneurs make informed financial choices.
AI as a business mentor – Entrepreneurs can customize AI prompts to simulate conversations with experts in various industries, allowing them to receive specialized advice.
Building a personal ‘AI Brain Trust’ – By leveraging different AI models for different needs, entrepreneurs can create a system of AI-driven advisors that provide insights across multiple business areas.

Streamlining Operations & Conducting Deep Research with AI

AI-driven automation is transforming how businesses handle repetitive tasks and access critical information. With the right AI tools, entrepreneurs can:

Enhance customer service – AI-powered chatbots and virtual assistants can handle inquiries, freeing up time for high-value interactions.
Conduct in-depth market research – AI can sift through massive amounts of data, providing insights into customer behavior, competitor strategies, and industry trends.
Create structured knowledge bases – AI-powered tools like ChatGPT and Claude can synthesize information into easy-to-use guides, making knowledge more accessible.
Increase productivity – From automating email responses to summarizing lengthy reports, AI reduces the time spent on manual tasks.

Navigating the Future of Business with AI Tools

The AI revolution is accelerating, and businesses that don’t adapt risk being left behind. In this episode, we discuss:

How AI models are evolving and what that means for entrepreneurs
The competitive advantage of early AI adoption – Businesses that implement AI today will gain efficiency and insights that lagging competitors may struggle to catch up with.
Real-world AI applications – Tools like Operator (for CRM automation) and advanced AI research tools are already reshaping industries.
How to integrate AI into your workflow seamlessly – Best practices for entrepreneurs who want to make AI a core part of their business strategy.

AI is already changing the way businesses operate—don’t get left behind! Press play now and discover how to harness AI for smarter decision-making, deeper insights, and unstoppable business growth.

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FAQ

How many episodes does Build Your Business: From Fear to Freedom have?

Build Your Business: From Fear to Freedom currently has 110 episodes available.

What topics does Build Your Business: From Fear to Freedom cover?

The podcast is about Health & Fitness, Leadership, Entrepreneurship, Business Coaching, Wellness, Fitness, Podcasts, Health And Wellness, Business Growth, Health and Business.

What is the most popular episode on Build Your Business: From Fear to Freedom?

The episode title '#4: Essential Tools for Productivity & Quality of Life' is the most popular.

What is the average episode length on Build Your Business: From Fear to Freedom?

The average episode length on Build Your Business: From Fear to Freedom is 33 minutes.

When was the first episode of Build Your Business: From Fear to Freedom?

The first episode of Build Your Business: From Fear to Freedom was released on Oct 17, 2024.

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Build Your Business: From Fear to Freedom

Chris Reynolds, Matt Reynolds, Barbell Logic, The Radcast Network

Top 10 Build Your Business: From Fear to Freedom Episodes

FAQ

How many episodes does Build Your Business: From Fear to Freedom have?

What topics does Build Your Business: From Fear to Freedom cover?

What is the most popular episode on Build Your Business: From Fear to Freedom?

What is the average episode length on Build Your Business: From Fear to Freedom?

When was the first episode of Build Your Business: From Fear to Freedom?

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