Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

This is the audio companion to Issue 119 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

• Small Podcast > Big Podcast ... Sometimes
• $1,080,000+ via Podcast Interviews
• Madison Square Garden vs. Your Podcast
• RocknPod - March 18 in Nashville, TN
• PodConf - April 29 in Portland, OR
• One More Podcast Can't Hurt!

The Newsletter for Podcasters:

• Big Podcast Insider - Podcasting Newsletter

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

It's time to talk about something important - building a community! As podcasters, we love inviting new people to be part of our journey. But what about the people already supporting us?

It's easy to neglect current listeners in the pursuit of new listeners, but doing this can actually slow growth. The most successful podcasters show genuine care and curiosity for their existing audiences.

How do you interact and stay in touch with listeners? Having a system in place for communication, whether it's a dedicated email or a unified inbox for multiple social media platforms, can make a big difference. More on that in this episode ...

Bottom line ... If you want more listeners for your podast, you need to start with the listeners you already have.

Topics Covered in this Episode:

• The Importance of Building a Community
• Communication with Listeners
• Retaining Listener Attention
• Owned Distribution
• Challenges in Managing Communication with Podcast Listeners
• Interacting with Podcast Listeners

Mentioned in this Episode:

• Jay Clouse

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Subscribe to Build a Big Podcast here.

Here are 3 key takeaways from this episode:

1. Consistency is more than just frequency. It's about showing up with the right energy and preparedness.
2. While AI can be helpful in organizing and time-stamping content, it lacks the ability to bring personality to your podcast. You must infuse your unique personalities into AI-generated content to get the most from it.
3. Taking breaks and downtime are crucial behaviors that podcasters (and people in general) don't do enough of.

Additional topics covered in this episode:

• Jeff Sanders' time management approach that will help you get more done with your podcast – setting up focused blocks for specific podcast tasks
• How working near "railroad tracks" can be a good thing for podcasters
• The importance of tightly edited podcasts
• How sharing podcasts can enhance reach and attract a broader audience – how to get more people to share
• What is the most important factor in podcast consistency?
• How often should you release new podcast episodes?
• What's a good approach for scheduling podcasting time?
• What's the role of AI technology in podcast production?
• How can podcasters stand out from the "AI" crowd?
• Why is editing raw podcast output crucial for best podcasting results?
• Why is taking breaks and downtime important for podcasting production and productivity?

Episode Timestamps:

[00:05:41] Using AI to organize and timestamp podcast episodes is nice, but editing your own podcast will make you a better host

[00:06:38] Podcast production needs human touch – stand out by bringing more personality and using AI for basic tasks like episode notes and tweets.

[00:14:20] Don't waste time during "stops"

[00:15:11] Consistency is crucial in podcasting, not frequency. Showing up once a weekif plenty, if you do this ...

[00:15:48] Jeff Sanders' productivity method involves focusing on one task block at a time, like podcasting. How to use it for your podcast production ...

[00:17:47] Edit your podcast to save time for listeners and attract more listeners through shareability.

[00:20:47] Low-cost classified ads to help independent podcasters grow an audience quickly.

The Newsletter for Podcasters:

• Big Podcast Insider - Podcasting Newsletter

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

About This Episode:

This is the audio companion to Issue 126 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.

This is the audio companion to Issue 124 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.

Topics:

• How the Money is Made in Podcasting
• Want More Subscribers? Want More Reviews? Use This Word!
• Podcast Hosting Lessons from Great Copywriting
• Podcast Episode Title Analyzer Tool
• Podcast Editing
• The Anti-Podcast

The Newsletter for Podcasters:

• Big Podcast Insider - Podcasting Newsletter

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

Taylor Swift knows a lot about how to connect with an audience. This episode of Build a Big Podcast talks about three ways she is doing this and how you can do the same thing with your podcast audience.

Topics covered in this episode:​

• ​Taylor Swift and Her Connection with Fans
• Taylor Swift's success in connecting with fans
• Starting with a strong foundation and mastering craft before aiming bigger
• CMA Fest and Taylor Swift's dedication to her fans – a lesson for podcasters
• The importance of "showing up" physically and emotionally for listeners
• Small changes can result in big results in impact, money, marketing, and audience size
• The Importance of Audience Engagement
• Increasing audience engagement by showcasing listener feedback
• Podcast community building
• Connecting emotionally with the audience
• How to right clothing can help you build an audience and increase connection with fans

Episode Timestamps:​

[00:00:20] Podcasting Jumpstart 2.0: Improve your podcast impact, engagement, and marketing.

[00:01:34] Tips for podcasters from Taylor Swift's fan connection strategies, directly from her former manager.

[00:02:38] Be present, engage with the audience, market yourself, and maintain enthusiasm.

[00:06:50] Taylor Swift signs fan autographs for 13 hours despite feeling ill.

[00:16:56] How to build a feeling of community with listeners by reading listener letters on your podcast.

[00:20:57] Wearing pink at a Mary Kay convention ...

[00:23:00] Embrace feelings and connecting with listeners.

[00:23:44] Making your audience feel that they matter.

[00:24:16] Start small to build a strong podcasting foundation.

Want More?

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​