Brunch & Learn Podcast - EP 68: Creating Connections Through Granola and Turning your Hobby into a Full-Time Business with Jamie Kim of Jamie's Farm NY

EP 68: Creating Connections Through Granola and Turning your Hobby into a Full-Time Business with Jamie Kim of Jamie's Farm NY

02/16/23 • 34 min

Meet Jamie:
Jamie's Farm is an award-winning granola company based in New York, crafting creative flavors baked with thoughtfully sourced ingredients. I initially started the business in college as a passion project in 2017, then turned it into a full-time business. Prior to that, I worked in the hospitality industry interning at a 3 Michelin star restaurant as a high school student. I've always enjoyed cooking and bringing people together at the table, and found that granola was a great way to connect with more people through food.
What You'll Learn In This Episode:

Jamie's growth journey and building the company from a hobby to full-time business.
What she learned out of her experience in a Michelin star restaurant out of high school.
Working as a solopreneur and how she's bootstrapped the business.
How she approaches partnerships with some of granola flavors like Dona and Truffleist.
Creative culinary process in creating new flavors or sourcing ingredients.
Defining what success means and how she's balancing work and life, and taking care of herself.
Small Batch Club!

Website: https://www.jamies-farm.com
Instagram: https://www.instagram.com/jamiesfarmnewyork

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About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.
Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Jamie's growth journey and building the company from a hobby to full-time business.
What she learned out of her experience in a Michelin star restaurant out of high school.
Working as a solopreneur and how she's bootstrapped the business.
How she approaches partnerships with some of granola flavors like Dona and Truffleist.
Creative culinary process in creating new flavors or sourcing ingredients.
Defining what success means and how she's balancing work and life, and taking care of herself.
Small Batch Club!

Website: https://www.jamies-farm.com
Instagram: https://www.instagram.com/jamiesfarmnewyork

Support the show

Previous Episode

EP 67: Parent-Targeted CPG Marketing, Parent Communities, and Ice Cream with Brooke Shapiro, Founder of Sprinkles Parents

Meet Brooke:
Brooke Shapiro is a 15-year CPG marketing veteran who has worked on parent targeted brands such as Band-Aid, Johnson Baby, Coca-Cola and Glad, Hidden Valley, Kingsford and Clorox. Her visionary and trend spotting expertise allow her to help brands launch with the right channels to the right people. She has the innate ability to lead and bring people together in fun creative ways, and is on a mission to help launch CPG startups. She enjoys ice cream and provides ice cream reviews on Instagram (@sundaes.mom) and on her ice cream stories podcast, “Let’s Spoon”.

What You'll Learn in this Episode:

Backstory behind this focus on parents, parent-targeted CPG products and this niche target audience of community and clients.
Common challenge that she sees her clients facing in their businesses.
Marketing tactics that CPG startups can start implementing in their businesses.
Community - How do she builds and strengthens her community and the relationship with community members.
More about her ice cream podcast - guests, favorite ice cream spots!

Website: sprinklesparentsconsulting.com
Instagram:
https://www.instagram.com/pandemicworkingparent
https://www.instagram.com/sprinklesparents
https://www.instagram.com/letspoon_podcast
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About Us - Women Who Brunch:

Women Who Brunch is a community for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
Visit our website for updates on events, recipes, brunch spots, product reviews and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Support the show

Next Episode

EP 69: Consumer Insights and Market Research for Startups & Small Businesses with Megan O'Brien, Founder & CEO of Arch Insights

Meet Megan:
Megan O'Brien is the Founder & CEO of Arch Insights, a market research company helping startups and small businesses better understand their consumer bases. Prior to Arch, Megan attended Harvard Business school, was the Business Operations & Strategy Lead for Flamingo (Harry's Inc.), and was a consultant at Bain & Company.
Website: https://www.archinsights.co
Instagram: https://www.instagram.com/arch_insights

What You'll Learn in this Episode:

What interested her the most about consumer insights and getting into this industry.
Some interesting consumer data, trends, or insights she's come across recently.
How she approaches concept, messaging, branding, and package testing with a client and more about that process.
Stories, case studies, or client wins in taking consumer insights and turning it into result based solutions for their business.
Chicago brunch recommendations!

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