EP 67: Parent-Targeted CPG Marketing, Parent Communities, and Ice Cream with Brooke Shapiro, Founder of Sprinkles Parents

02/01/23 • 40 min

Meet Brooke:
Brooke Shapiro is a 15-year CPG marketing veteran who has worked on parent targeted brands such as Band-Aid, Johnson Baby, Coca-Cola and Glad, Hidden Valley, Kingsford and Clorox. Her visionary and trend spotting expertise allow her to help brands launch with the right channels to the right people. She has the innate ability to lead and bring people together in fun creative ways, and is on a mission to help launch CPG startups. She enjoys ice cream and provides ice cream reviews on Instagram (@sundaes.mom) and on her ice cream stories podcast, “Let’s Spoon”.

What You'll Learn in this Episode:

Backstory behind this focus on parents, parent-targeted CPG products and this niche target audience of community and clients.
Common challenge that she sees her clients facing in their businesses.
Marketing tactics that CPG startups can start implementing in their businesses.
Community - How do she builds and strengthens her community and the relationship with community members.
More about her ice cream podcast - guests, favorite ice cream spots!

Website: sprinklesparentsconsulting.com
Instagram:
https://www.instagram.com/pandemicworkingparent
https://www.instagram.com/sprinklesparents
https://www.instagram.com/letspoon_podcast
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About Us - Women Who Brunch:

Women Who Brunch is a community for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
Visit our website for updates on events, recipes, brunch spots, product reviews and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Support the show

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.
Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

What You'll Learn in this Episode:

Backstory behind this focus on parents, parent-targeted CPG products and this niche target audience of community and clients.
Common challenge that she sees her clients facing in their businesses.
Marketing tactics that CPG startups can start implementing in their businesses.
Community - How do she builds and strengthens her community and the relationship with community members.
More about her ice cream podcast - guests, favorite ice cream spots!

Support the show

Previous Episode

EP 66: Bringing Families in the Kitchen with Ashley Davies, Founder Happy Grub

Meet Ashley:
Ashley is a mom on a mission! A momtrepreneur! Her mission is the same as the brand she created. To bring families together in the kitchen making mealtime more nutritious, convenient and fun!
About Happy Grub:

Happy Grub is the only Squeezable Instant Pancake Mix, made of natural and organic ingredients. Designed for the whole family, our mix comes in four great flavors: Buttermilk, Whole Wheat, Yummy Banana, and Apple Cinnamon.

Happy Grub is so easy and so much fun. Just pick your flavor, pour water into the bottle, shake it up, and squeeze onto a hot surface.

Our kid friendly squeeze top bottles allow for easy pancake (or waffle) making, without all the mess. And less mess, means more fun! People of all skill levels can "draw" shapes, letters, numbers and all types of designs right onto the pan.

What You'll Learn in this Episode:

More about Happy Grub current line up of flavors , where it's currently sold and the ingredients. + The Monster Characters.
Some of the best advice and/or worst advice you've received throughout her founder entrepreneurship journey so far.
Who were the people who have been the most helpful in getting her to where she is today.
Where she sees the future of food and hospitality going.

Website: https://eathappygrub.com/
Instagram: https://www.instagram.com/eathappygrub/
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About Us - Women Who Brunch:

Women Who Brunch is a community for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
Check out our website for updates on events, recipes, brunch spots, product reviews and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Support the show

Next Episode

EP 68: Creating Connections Through Granola and Turning your Hobby into a Full-Time Business with Jamie Kim of Jamie's Farm NY

Meet Jamie:
Jamie's Farm is an award-winning granola company based in New York, crafting creative flavors baked with thoughtfully sourced ingredients. I initially started the business in college as a passion project in 2017, then turned it into a full-time business. Prior to that, I worked in the hospitality industry interning at a 3 Michelin star restaurant as a high school student. I've always enjoyed cooking and bringing people together at the table, and found that granola was a great way to connect with more people through food.
What You'll Learn In This Episode:

Jamie's growth journey and building the company from a hobby to full-time business.
What she learned out of her experience in a Michelin star restaurant out of high school.
Working as a solopreneur and how she's bootstrapped the business.
How she approaches partnerships with some of granola flavors like Dona and Truffleist.
Creative culinary process in creating new flavors or sourcing ingredients.
Defining what success means and how she's balancing work and life, and taking care of herself.
Small Batch Club!

Website: https://www.jamies-farm.com
Instagram: https://www.instagram.com/jamiesfarmnewyork

Support the show