EP 66: Bringing Families in the Kitchen with Ashley Davies, Founder Happy Grub

10/12/22 • 36 min

Meet Ashley:
Ashley is a mom on a mission! A momtrepreneur! Her mission is the same as the brand she created. To bring families together in the kitchen making mealtime more nutritious, convenient and fun!
About Happy Grub:

Happy Grub is the only Squeezable Instant Pancake Mix, made of natural and organic ingredients. Designed for the whole family, our mix comes in four great flavors: Buttermilk, Whole Wheat, Yummy Banana, and Apple Cinnamon.

Happy Grub is so easy and so much fun. Just pick your flavor, pour water into the bottle, shake it up, and squeeze onto a hot surface.

Our kid friendly squeeze top bottles allow for easy pancake (or waffle) making, without all the mess. And less mess, means more fun! People of all skill levels can "draw" shapes, letters, numbers and all types of designs right onto the pan.

What You'll Learn in this Episode:

More about Happy Grub current line up of flavors , where it's currently sold and the ingredients. + The Monster Characters.
Some of the best advice and/or worst advice you've received throughout her founder entrepreneurship journey so far.
Who were the people who have been the most helpful in getting her to where she is today.
Where she sees the future of food and hospitality going.

Website: https://eathappygrub.com/
Instagram: https://www.instagram.com/eathappygrub/
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About Us - Women Who Brunch:

Women Who Brunch is a community for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
Check out our website for updates on events, recipes, brunch spots, product reviews and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Support the show

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.
Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Happy Grub is so easy and so much fun. Just pick your flavor, pour water into the bottle, shake it up, and squeeze onto a hot surface.

What You'll Learn in this Episode:

More about Happy Grub current line up of flavors , where it's currently sold and the ingredients. + The Monster Characters.
Some of the best advice and/or worst advice you've received throughout her founder entrepreneurship journey so far.
Who were the people who have been the most helpful in getting her to where she is today.
Where she sees the future of food and hospitality going.

Support the show

Previous Episode

EP 65: Corporate Exec Turned Baker - A Sweet Dessert Story with Eileen Gannon, Founder of Sunday Night Foods

About Eileen:
Sunday Night® Foods was founded by Eileen Gannon, a former corporate executive and award-winning baker who turned her passion into a profession when she launched the company’s first products in 2021. The specialty food company offers luxurious, shelf-stable, premium chocolate ganache crafted in small batches with only the finest pure ingredients. In its first year, Sunday Night won a prestigious sofiTM Award for New Product for Dessert Toppings from the Specialty Food Association. The company donates 1 percent of sales to the National Alliance on Mental Illness and is located in Des Moines, Iowa.

Eileen has more than 35 years of experience in public relations, corporate communications, finance and investing. Before founding Sunday Night Foods, Eileen was a SVP for Corporate Communications and Investor Relations at Workiva, a publicly traded software company. She has won 15 awards for corporate communications, public relations and investor relations, including being named a Top Woman in PR from PR News and a Finalist for a Platinum PR Award for Best Financial and Investor Relations for the Workiva IPO. Even though she loved working in corporate America, her passion was always in baking. So in 2020, she was finally brave enough to launch Sunday Night Foods.
What You'll Learn in This Episode:

How Eileen's passion for baking started.
More about your recent sofi award win and baking competitions.
Sunday Night Food's focus on the National Alliance on Mental Illness.
Her past corporate experience and how that has played a role in SNF's branding and marketing.

Say Hi to Sunday Night Foods:
Twitter: https://twitter.com/sundayfoods
Facebook: https://www.facebook.com/sundaynightfoods
Instagram: https://www.instagram.com/sundaynightfoods
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About Us - Women Who Brunch:

Women Who Brunch is a community for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
Check out our website for updates on events, recipes, brunch spots, product reviews and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Support the show

Next Episode

EP 67: Parent-Targeted CPG Marketing, Parent Communities, and Ice Cream with Brooke Shapiro, Founder of Sprinkles Parents

Meet Brooke:
Brooke Shapiro is a 15-year CPG marketing veteran who has worked on parent targeted brands such as Band-Aid, Johnson Baby, Coca-Cola and Glad, Hidden Valley, Kingsford and Clorox. Her visionary and trend spotting expertise allow her to help brands launch with the right channels to the right people. She has the innate ability to lead and bring people together in fun creative ways, and is on a mission to help launch CPG startups. She enjoys ice cream and provides ice cream reviews on Instagram (@sundaes.mom) and on her ice cream stories podcast, “Let’s Spoon”.

What You'll Learn in this Episode:

Backstory behind this focus on parents, parent-targeted CPG products and this niche target audience of community and clients.
Common challenge that she sees her clients facing in their businesses.
Marketing tactics that CPG startups can start implementing in their businesses.
Community - How do she builds and strengthens her community and the relationship with community members.
More about her ice cream podcast - guests, favorite ice cream spots!

Website: sprinklesparentsconsulting.com
Instagram:
https://www.instagram.com/pandemicworkingparent
https://www.instagram.com/sprinklesparents
https://www.instagram.com/letspoon_podcast
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About Us - Women Who Brunch:

Women Who Brunch is a community for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
Visit our website for updates on events, recipes, brunch spots, product reviews and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Support the show