Bridge the Gap™ by Revenue Reimagined

Episode #1 looked at the brilliance of two amazing professionals (Jen Allen-Knuth and Kyle Asay). We brought the "Linkedin Feud" to the forefront and had some amazing laughs along the way.
In all seriousness, here's what we talk about in this episode:
Revenue is broken. So how do we fix it?

We realized that a customer-centric approach was the key to unlocking growth and engagement.
But what did we uncover?
How do we change the sales profession's mindset?
Join us as we unveil their revolutionary insights and inspire a new generation of sales professionals.

In this episode, you will be able to:

• Learn to revolutionize the sales industry's mindset to meet future challenges head-on.
• Adopt strategies that prioritize customer satisfaction for long-term business success.
• Unravel efficient strategies to limit the risk of ghosting and improve customer retention.
• Grasp the significance of clear communication and contextual understanding in deal negotiation.
• Discover how crucial data analysis can be as a tool to drive revenue growth.

Lastly, 2 lucky newsletter subscribers will get a chance to win 1 free year of Lavender Pro or the AE frameworks that have closed millions by Kyle Asay.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Welcome to our conversation with Udi Ledergor, a seasoned expert in
marketing strategy and current Chief Evangelist at Gong. With over 25 years
of experience, it's safe to say that Udi brings a uniquely insightful
perspective to the table. As an early entrant to Gong's team, his prioritisation
of pipeline development before the advent of the sales team has set the gold
standard in marketing approach. Udi’s strategies, focused on aligning
marketing endeavors with early product-market fit, have proven to be a
game-changing framework in brand development.
Early attempts at sales should really verify that you
have that initial product market fit before you can
expect a standard marketer. - Udi Ledergor
In this episode, you will be able to:

• Unravel the significance of aligning sales and marketing for organizational harmony.
• Establish a robust revenue function integral to the financial stability of an enterprise.
• Discover the pivotal role customer success plays in augmenting revenue.
• Grasp the core concept of product-market fit shaping the success of businesses today.
• Learn how to mobilize the workforce in enhancing marketing endeavors.

The resources mentioned in this episode are:

• Check out the Revenue Reimagined podcast for more episodes on revenue strategies and insights.
• Subscribe to the Revenue Reimagined newsletter for show notes, giveaways, and tactical advice on revenue optimization. - Visit Gong's website to learn more about their products and services for sales and marketing teams.

Connect with Udi Ledergor on LinkedIn for valuable content and insights on marketing and revenue generation.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Discover how Nick Bennett defied the odds and triumphed in the volatile world of sales and marketing. His journey took an unexpected turn that transformed his approach to business forever. Brace yourself for a twist that will leave you eager to uncover the secrets behind Nick's remarkable success.

In this episode, you will be able to:

• Realize why your personal brand is integral to successful B2B marketing.
• Understand how personalization empowers your sales process.
• Discover how a people-first approach can maximize revenue strategies.
• Appreciate why transparency is key in building trust throughout the buying journey.
• Adapt effectively to the evolving economic landscape and sales environment.

Here's more about our guest:

Nick Bennett is a seasoned expert who founded Club PF and possesses a deep understanding of the ever-changing and unpredictable economic landscape. With years of experience under his belt, Nick has gained valuable insights into the modern sales domain, successfully navigating through periods of economic uncertainty. As the host of the popular podcast, "The Anonymous Marketer," Nick is renowned for staying at the forefront of marketing trends and cues, providing his audience with valuable perspectives and knowledge. Get ready to gain invaluable insights and stay updated with the latest in marketing as we delve into our conversation with Nick Bennett.

The key moments in this episode are:

00:00:00 - Introduction,

00:02:01 - Churn vs. NRR,

00:05:17 - Taking Business You Get,

00:08:07 - Club PF and People First GTM,

00:10:24 - Demand Creation and Conversion,

00:12:15 - Growing LinkedIn Followers and Empowering Employees,

00:13:19 - Purchasing Decisions and Dark Community Social,

00:14:24 - LinkedIn Sponsorships and People-First Approach,

00:15:46 - Outcome of LinkedIn Sponsorships and Affiliation,

00:18:00 - Personal Branding, Reputation, and Influence,

00:24:49 - Why Salespeople Need to Elevate Their Game,

00:25:38 - Rapid Fire Round,

00:26:52 - Uncertainty in the Economy,

00:27:27 - The Power of Engagement,

00:28:08 - Putting Customers First,

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

On this episode of Bridge the Gap podcast, we sit down with Daniel Zarick, CEO and co-founder of Arrows, a digital sales room and customer onboarding platform built for HubSpot. Daniel opens up about the terrifying moment when Arrows was on the brink—no traction, no funding runway, no product-market fit.
He walks us through the blind spots, ego traps, and the very real “oh sh*t” moments of startup life. We get into why most onboarding tools fail, what makes a sales room actually usable, and why your CRM isn’t enough.
From ripping out dashboards to embedding deeply with HubSpot, Arrows didn’t just iterate—they nuked their own roadmap and rebuilt with precision. If you’re a founder, GTM leader, or just someone tired of BS buzzwords, this episode’s for you.
📌 Subscribe and grab exclusive, actionable insights from our newsletter at https://revenue-reimagined.com before it’s too late!
Follow Daniel - https://www.linkedin.com/in/danielzarick/

PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI, and customer retention.

We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!
https://pursuitsalessolutions.com/revenuereimagined

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In a world where everyone is talking about AI, John Barrows goes even deeper on AI's impact on sales professionals. This episode gives even more perspectives on what average reps need to think about and how great reps can leverage AI to become even better.
In this episode, you will be able to:
- Dive into how AI is reshaping sales roles.
- Uncover the role of AI as a mental health aid.
- Grasp the essentials of streamlining your sales tech stack.
- Develop efficient strategies for customer acquisition and retention.
- Delve into the futuristic approach of Revenue Operations.
Here's a little bit of info on our guest, John Barrows:
We introduce John Barrows, a sales titan who serves as CEO at JB Sales. His
primary focus rests on enhancing the sales profession through powerful
training programs, content creation, and events organization, a testament to
his holistic approach to sales. A man of action, John still prospects and
oversees his deals, his belief in experiencing the sales journey firsthand
resonating within his methodologies. John's influence transcends professional
realms, with his Amazon bestselling children's book, "I Want to be in Sales
when I grow up", marking his versatility.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.