The Process

The Method to the Madness – How Two Indie Creators Get Content Out Weekly

• Breaking Content Newsletter
• Matt Medeiros on X
• Brian Casel on X

Ever wondered how your favorite podcasters, YouTubers and writers produce content week after week? Get ready to go behind the scenes as Matt and Brian pull back the curtain on their personal processes for creating videos, podcast episodes, email newsletters and more.

Whether you’re looking to start a podcast, grow a YouTube following, engage newsletter subscribers or simply organize your own content production workflow, you’ll discover tons of tactical takeaways in this insider view. From maximizing audience reach to crafting search-friendly videos and repurposing podcasts, Matt and Brian debate best practices for productivity, platform optimization and monetization approaches.

Why You Should Listen

• Get an inside look at how indie creators structure their content workflow
• Learn tactics for optimizing different content types and platforms
• Discover how to maximize reach across niche professional vs broader audiences
• Hear debates on best practices for repurposing podcasts into YouTube videos
• Gain useful criteria for when YouTube Shorts do (and don’t) make sense
• Pick up productivity tips for editing and publishing a high volume of content
• Understand monetization approaches from sponsorships to memberships and more

Key Takeaways

• Keep membership revenue and community input central in your content model
• Craft 5-minute podcasts to capture micro-moments from broad audiences
• Reserve long-form podcasts for niche professional listeners willing to go deeper
• Lead with YouTube for discovery to expose your brand to new people
• Double down on newsletters and podcasts to build relationships with your core audience
• Stick to a strict niche on YouTube to rise above overly competitive topics
• Avoid haphazard repurposing or you’ll confuse the platform algorithms
• Think twice before investing time into YouTube Shorts

Whether you’re looking to start your own podcast, grow a newsletter audience, boost YouTube views, or simply organize a content production process, this behind-the-scenes glimpse will give you plenty of takeaways to level up your creative output.

Ready to tune in and pick up some new strategies? Search for Breaking Content in your favorite podcast player or visit www.breakingcontent.co to subscribe for future episodes.