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BRAVE COMMERCE - Virtual drinks around the world with Pernod Ricard's Stuart Heffernan

Virtual drinks around the world with Pernod Ricard's Stuart Heffernan

BRAVE COMMERCE

11/18/20 • 33 min

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Pernod Ricard's Global Head of eCommerce Stuart Heffernan on the importance of striking a healthy balance between short-term commercial needs of the business and creating long-term healthy growth in eComm. He also shares how the brand has changed its digital strategy to "home-tainment," featuring virtual mixologists and DIY cocktail kits to bring entertainment home as we head into the holiday season.

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11/18/20 • 33 min

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