King Arthur Baking Company's CMO Bill Tine on the power of discovery in media & search
BRAVE COMMERCE10/14/21 • 17 min
King Arthur Baking Company CMO Bill Tine shares how his brand is using a diverse approach to content to build their own creative audiences, leveraging all digital channels to be in constant contact with their consumers. He also shares which shifts in the customer journey as a result of the pandemic are here to stay, specifically highlighting the of discovery in media & search. Bill also dives into how consumers are settling into the new multichannel world, and how brands can work with retailers to compliment their private label brands.
Hosted on Acast. See acast.com/privacy for more information.
10/14/21 • 17 min
Featured in these lists
Generate a badge
Get a badge for your website that links back to this episode
Select type & size
<a href="https://goodpods.com/podcasts/brave-commerce-259473/king-arthur-baking-companys-cmo-bill-tine-on-the-power-of-discovery-in-30472589"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to king arthur baking company's cmo bill tine on the power of discovery in media & search on goodpods" style="width: 225px" /> </a>
Copy