Brandweek: The Podcast

On episode two of Brandweek: The Podcast, senior producer Al Mannarino and gm of podcasts John Heil sit down with Adweek's creative and inclusion editor Shannon Miller and conscious marketer, creator, and consultant Tara Nolan to discuss all the action from day 2, including sessions from Gatorade and Planned Parenthood and a look ahead to Wednesday's programming.

Tuesday's Theme: The Agile Thinkers.

As the global pandemic continues to reshape the customer journey in unprecedented ways, marketers must look to the key skills honed and relied upon over the past two years: agility, adaptability and innovation. Meeting audiences in the moment will be more critical than ever before, and to achieve this demands relentless curiosity and vigilance in identifying new trends and creative opportunities. Today, we invite the agile thinkers of our industry to explore how they’ve found success.

Join Al and John again tomorrow for updates from the event and a breakdown of Wednesday's theme: The Next-Gen Marketers.

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Take your Brandweek experience to the next level! Brandweek: The Podcast provides a virtual seat to all things Brandweek including daily recaps, exclusive interviews, and select sessions from Brandweek events exploring marketing innovation and creativity from world-class brand leaders who will share their thoughts, challenges, and transformative strategies that will shape their futures.

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In this special episode of Brandweek: The Podcast, Adweek senior producer Al Mannarino sits down with Crystal Worthem, Director, Global Audience Marketing at Meta and Aisling Ryan, Managing Partner at The Sustainability Practice at Ogilvy Consulting and WPP UN Lead to discuss Meta’s recent Sustainability Report, creating a global standardized measurement for the industry to ensure they are doing their part in reducing emissions, and why agencies and brands should be responsible for educating the public about climate change.

Read Meta’s 2021 Sustainability Report here and learn more about sustainability for business by visiting facebook.com/business/resource/sustainability-for-business

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To close out day one of Brandweek 2022, we were honored to be joined by acclaimed producer, musician, and this year’s Adweek Brand Visionary, Pharrell Williams.

Pharrell embodies the art of being a successful leader when it comes to cultivating successful brands. With his undeniable talent, steady eye on current social issues, and genuine curiosity about the people and the world around him, Williams has established himself as a confident and gracious figure.

On today’s episode, you will hear from Pharrell in conversation with Adweek’s creative and inclusion editor Shannon Miller, as he talks about his personal and professional accomplishments across the various genres of music, fashion, and philanthropy, and how his own brand development process keeps him excited and inspired.

We hope you enjoy this session from Brandweek 2022 and make sure you return to this feed every Monday, Wednesday, and Friday for new episodes leading up to our Brandweek Europe event happening this November 9 and 10th.

Follow Pharrell on Twitter: @Pharrell

Follow Shannon on Twitter: @ShannonL_Miller

Follow Al on Twitter: @almannarino

Subscribe to Brandweek: The Podcast on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

Chobani is on a mission to make quality and nutritious food accessible to more people while elevating communities and making the world a healthier place.

On today’s episode, you will hear from Meredith Madden, Chief Marketing and Category Officer at Chobani as she discusses the brand’s transition in identity from a yogurt brand to a modern food company and how they use audience-first marketing strategies to recruit new consumers and bring Chobani loyalists into new categories. By integrating the marketing and commercial functions, Chobani has developed thoughtful, insights-informed marketing campaigns and activations, including their most recent “Chobani has oat milk” advertising campaign and the launch of their first metaverse experience, “Chobani Oatmilk Cosmic Race” on Roblox.

We hope you enjoy the first of many sessions from Brandweek 2022 and come back every Monday, Wednesday, and Friday for new episodes leading up to our Brandweek Europe event happening this November 9-10.

Follow Al on Twitter: @almannarino

Subscribe to Brandweek: The Podcast on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.