Brands that Book with Davey & Krista Jones

In today's episode Krista and I are chatting through two popular email marketing platforms Kit and Flodesk. If you're interested in getting started to email marketing or if you're thinking about switching email marketing platforms you'll want to listen to this discussion.

For show notes visit...https://daveyandkrista.com/convertkit-vs-flodesk/

We cover simple ideas for lead generation, what makes a good lead magnet, and how to actually get people signed up for your list. It's easier than you think! Your lead magnet doesn't have to be 3000 pages long and professionally designed. You don't need more than one lead magnet either. This is something you can get started setting up today, more coming in this episode.

As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/first-1000-email-subscribers/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today Krista and I are sharing three activities that we will doing together during our year-end review and planning meeting. While these activities aren’t the only things we’ll be discussing, we thought it would be more helpful to give y’all an idea of what sorts of things we focus on during these meetings vs. how to plan the meeting (more on that in a minute).

We discuss an activity that will help kick things off and set the tone for the meeting that analyzes both the revenue driving activities of the business and how the team feels about those activities. Then we jump into an overview of how we examine our finances. We don’t go into great detail because I’m releasing an episode in a few weeks with financial expert Shanna Skidmore who helps us explore this. And we end by discussing some of the marketing related efforts that we’re going to take another look at.

We have a few goals during these sorts of meetings. One is efficiency. And by that, I mean we want to figure out how we can do more with less—which ultimately means that we’re figuring out what we can eliminate so as to make better use of our time and resources. It can be difficult cutting things out, but it’s always amazing to me the growth that a little pruning can bring about. Beyond that, we of course want to create some space to get on the same page and dream together a bit about what the next year could look like.

Sometimes the middle of these conversations aren’t always easy—especially if you have a partner that you work alongside—they might have a totally different assessment of the year and what should be done the following year. God knows that has occasionally been the case with Krista and me... but these conversations are so necessary to have, and I’m always so grateful afterwards for having had them.

There are so many ways to make your year-end review or planning meetings more effective. We don’t jump into actually how to plan these reviews, although we do have other episodes that cover such things. Regardless of what your end-of-year meeting looks like, we hope you find one or more of these activities helpful.

As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Find it quickly here (in the podcast):

0:00 Intro
4:31 Year end review
7:31 Graph with four quadrants to help evaluate goals
8:43 Upper left quadrant, things that drive revenue but you don't want to be doing
8:57 Upper right quadrant, things that drive revenue and you want to be doing
9:06 Lower right quadrant, things that you want to be doing but aren't driving revenue
9:11 Lower left quadrant, things that don't drive revenue and you don't want to be doing
14:23 Financial evaluation
16:59 Freedom to cancel a tool you once purchased
18:15 Helps to keep track of expenses throughout the year
20:57 Marketing evaluation
25:05 Evaluate relevant content frequently

Want to get more done in less time?

Before I say anything else, hear me when I say this:

I don’t think life is about being as productive as you can.

The goal of a productivity hack isn’t to help you produce an endless amount of work. It’s to help you get your work done easily and efficiently. In doing so, you have more time for the other important things in your life— your family and friends, hobbies, and health.

Our latest podcast episode dives into many of the productivity hacks that work in our home and business. We elaborated on several of them in the corresponding blog post / show notes and added other practices that can help you have more time for the things that matter.

Use my special link zen.ai/daveyandkrista and the code "daveyandkrista" to save 30% off your first three months of Zencastr professional. #madeonzencastr
Find it Quickly Here (in the podcast):

0:00 Intro
5:25 Morning and evening routine
7:01 End the work day transition
10:57 Identify one goal for the month
13:37 Block Scheduling
15:32 Prioritize more productive tasks when you are at peak energy and vice versa for least productive tasks
16:47 Batch tasks, meetings, meal prep, etc
18:43 Get outside in the morning
21:52 Keep a running list of ideas

Get access to the resources and show notes: https://daveyandkrista.com/productivity-hacks-entrepreneurs/

Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven't listened to it. Ashlyn has written sales copy for some of the biggest names in the creative industry and has earned the reputation of someone who has really honed her craft.

As always, be sure to check out the show notes at https://daveyandkrista.com/how-to-cut-noise-2023/ for the resources we mention during the episode.