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Brands that Book with Davey Jones

Davey Jones

A show for creative service-based business owners who want to learn how to build their brands and find more clients.
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This week Vanessa and I are continuing the discussion around content marketing. Specifically we’re chatting about strategies for making the most out of the content you’re creating. One of the biggest mistakes we see people make is spending hours on content, only to share it once. So we try to answer the question, how can we get the most out of our content?

Before we get started, we’re going to start experimenting with “live” Brands that Book episodes. Basically, the plan is to stream some of our episodes live so that you can see the behind the scenes of the interview, hear some of the pre-and-post episode banter that is usually cut out of episodes, and ask questions in real time! Just to be clear, this will not effect the podcast format—each episode will still be edited and released as it has been for the 60+ episodes. This is an opportunity for those who are interested to get some bonus content... and to get your own questions answered. More details to come soon.

And last announcement before we get to the episode. Our friend and past Brands that Book guest Shay Cochrane is giving away a FREE YEAR of Social Squares, an incredible resource for styled stock photos for female business owners, to celebrate the launch of their website! If you’re interested in entering head on over the Social Squares Instagram for the details—but hurry, because the giveaway ends October 24th 2019. You may remember Shay from episode 41 where she chatted with us about Productizing a Service—if you’re interested in learning more about her, you should check out that episode.

For the show notes, go to https://daveyandkrista.com/btb-episode-63/.

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Erin and Jeff are based out of Southern California, but they have shot across the US and around the world.

They also manage two other photography brands that photograph weddings, portraits, and commercial work. If you’re counting, that’s three different photography brands each with a different clientele. This makes Erin particularly knowledgeable about our topic today, which is learning more about your ideal client, or as she refers to them, your ‘dreamies.’

This episode is jammed pack with practical information, and honestly Erin’s approach to discovering your ideal client is among the best I’ve heard. She moves beyond the typical client avatar and provides practical tips for better understanding your clients “why”—and then she goes one step further and explains how this can you better connect with your ideal client.

The official bio: Jeff and Erin Youngren are the husband and wife wedding photography team known as The Youngrens. For over a decade, their deeply emotional style has led them across the U.S. and around the world to photograph extraordinary weddings with couples they love. Along with The Youngrens, Jeff and Erin also own and manage two other photography brands that photograph weddings, portraits, and commercial work, and host the Creative Rising podcast, a behind the scenes show about what it’s really like to run a photography business. As the owners of three businesses with a regular team of ten photographers plus a full-time staff of editors, designers, and studio managers, Jeff and Erin have developed highly effective business models and marketing systems to accommodate the needs of each brand.

When they're not shooting, traveling, or speaking, you’ll find them hanging out with their seriously adorable son, James, in their hometown of San Diego, CA.

For the show notes and additional resources, go to https://daveyandkrista.com/btb-erin-youngren-episode-56/.

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