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Brandfetti

Brandfetti

Anita Siek

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
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Top 10 Brandfetti Episodes

Goodpods has curated a list of the 10 best Brandfetti episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Brandfetti for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Brandfetti episode by adding your comments to the episode page.

AI is changing the game for entrepreneurs—but are you using it in a way that saves time without losin' your brand essence?

In this episode, I chat with Kinsey from Feel Good Social & Authentic AI about the human-first approach to AI tools, how to train ChatGPT to think like you, and why AI isn’t here to replace your thinking—but to enhance it.

If you’ve ever felt stuck on content creation, overwhelmed by AI, or worried about losing your unique brand voice—this one’s for you.

We dive into:

✅ The #1 mistake most businesses make when using AI

✅ How Kinsey saves 70+ hours a month with AI—without losing her personal touch

✅ How you can actually train ChatGPT to sound just like you

✅ Why women are falling behind in AI adoption—and how to change that

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

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Jonny is a vegan natural rubber latex condom brand spearheaded by 3 powerhouse women. In this episode I sit down with Bec, one of the co-founders to chat about how they have been able to break social stigmas surrounding "sex" and "condoms" through their content, and how they have been able to disrupt the condom industry and fuse respect, choice, equality and lifestyle into their product.

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Who owns what, the biggest pitfalls when it comes to intellectual property ownership, IP, copyright and trademarking, in this episode, I bring in IP Attorney Fi Nyguyen of GirlFridayIP and we chat rights and untangle the legalese when it comes to the "who owns what" in biz world.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

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Brandfetti - How I Used Fear As Fuel (And You Can Too)
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06/18/19 • 14 min

Fear. It's something that will always make an appearance in our lives - be it in our personal or our business. It's human nature. In this episode, I share with you how I have personally used numerous moments of fear, as fuel to drive my journey and decisions. And how you can too.

For more, find Anita on www.instagram.com/anitaonchi and follow the Wordfetti team at www.instagram.com/wordfetti and wordfettigroup.com

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Brandfetti - Copy vs Content. Yep! There’s a Difference
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11/11/21 • 16 min

Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world of marketing, there are KEY differences in what copy is, and what content is. In this episode, I dive into them.

Doors to WYW is officially OPEN today until November 17. Join WYW here wordfettigroup.com/wordfettiyourwords2021

For more BTS, follow me on @anitasiek and the team at @wordfetti

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Brandfetti - Are You Making This Big Copy Mistake?
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04/19/22 • 10 min

This is perhaps one of the biggest copy mistakes I see businesses make when it comes to content, copywriting, and marketing. Take a minute to listen to this episode to see if this is something you're doing and what you should be focusing on instead!

Psst. Want to get 7 copy hacks to boost your conversions? Get your paws on our latest freebie: www.wordfettigroup.com/copyhacks

For more BTS follow me on @anitasiek and Teamfetti at @wordfetti

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I still remember when I first came across Amy. I was still in my corporate job, Wordfetti was a side hustle and I was immediately sucked into her smiley contagious energy, her approachable nature and how she was just so uber relatable.

6 years into the business now, our e-paths got connected, I'm grateful for our connection and I'm SO thrilled to bring Amy onto Brandfetti and share her wisdom gems with you all.

Amy Porterfield is one of the OG online business leaders. Having built a 8-figure online business, supported over 50,000+ students in her course and over 49 million + podcast downloads on her chart-popping podcast: Online Marketing Made Easy, Amy now adds "New York Times Best Seller" onto her repertoire with the recent release of her book: Two Weeks Notice.

In this juicy conversion, we dive into:

  • The biggest characteristics that Amy believes make a successful and profitable online business;
  • What to do when things don't go to plan and you don't have the results you want from a launch;
  • How to build an engaged email list;
  • How to navigate around the fear of sending "too many emails" and being "spammy";
  • The difference between free vs paid content;
  • Amy's biggest flearnings (failure and learnings) throughout her journey in online business.

Be sure to grab your copy of Two Weeks Notice, her recent book NOW!

___

Enjoyed this episode? Make sure you screenshot, and tag me @anitasiek and @amyporterfield and share with us your biggest AH-HA!

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

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Brandfetti - What Your Brand Voice Is and What It Isn’t
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04/14/22 • 12 min

In this episode, I debunk some of the biggest misconceptions and myths that surround the idea of "finding your brand voice". What is a brand voice and what is it not? And how can you start to identify what your brand voice is?

Hey! Want 7 copy hacks to boost your conversions? Get it here: www.wordfettigroup.com/copyhacks

For more BTS follow me on @anitasiek and the team at @wordfetti

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There's nothing more important during these crazy times than finding a way to stay grounded. And while 2020 has certainly thrown (more than) a few curveballs our way, we're here to share a little secret with you. That secret? How starting your day with a little wordy magic can keep you feeling zen, focussed, and full of gratitude for the day ahead.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

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Brandfetti - The KEY to attracting your ideal customers
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02/11/25 • 8 min

Here's the hard truth, you could have the BEST product, or service offering out there, but if you're not attracting your ideal audience, it won't drive the sales you're looking for.

In this episode, I throw down on the KEY to attracting your ideal audience, and it might not be what you think.

Want the my 5 needle-moving shifts in creating content that sells? I've just created a brand new private podcast series called Content Secret Diaries, grab these strategies now for free here: www.wordfettigroup.com/contentsecrets

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FAQ

How many episodes does Brandfetti have?

Brandfetti currently has 398 episodes available.

What topics does Brandfetti cover?

The podcast is about Marketing, Entrepreneurship, Podcasts, Socialmedia, Business, Copywriting, Content and Smallbusiness.

What is the most popular episode on Brandfetti?

The episode title 'How to grow your email list (that isn't discounting) as an eComm biz' is the most popular.

What is the average episode length on Brandfetti?

The average episode length on Brandfetti is 26 minutes.

How often are episodes of Brandfetti released?

Episodes of Brandfetti are typically released every 5 days.

When was the first episode of Brandfetti?

The first episode of Brandfetti was released on May 28, 2019.

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