Branded
Larry Roberts & Sara Lohse
Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks! Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads. Sara spent her career in the marketing world, helping countless companies tell their stories, and Larry experienced firsthand how a powerful brand can transform your business. Branded isn't just a podcast—it's your roadmap to building your personal brand. We'll explore all aspects of personal branding, from creating a cohesive brand identity and developing a unique value proposition to mastering social media strategies and understanding SEO. We’ll also talk about what it means to be a thought leader and how you can use content creation to get your message into the world, with a focus on the importance of authenticity, consistency, and storytelling in creating a brand that resonates with your target audience. We’ll feature interviews with top industry leaders, influencers, and experts who’ll share their journeys, experiences, and secrets to standing out in a crowded marketplace. These inspiring conversations offer valuable lessons and insights that can help you navigate your own creative branding journey. We understand that building a brand isn't a one-size-fits-all process. That's why we approach each episode with a fresh perspective, exploring different strategies and tactics to help you find the approach that works best for you, your goals, and your story. Plus, we'll be answering your questions in the episodes so we can provide personalized advice for your branding challenges in real-time. Whether you're an entrepreneur, a professional looking to elevate your career, or simply someone who wants to increase your online presence, "Branded" is the podcast for you. Join us each week as we help you craft a creative brand that's not just recognizable but unforgettable. So, subscribe to "Branded" on your favorite platform and find us online at listentobranded.com.
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Top 10 Branded Episodes
Goodpods has curated a list of the 10 best Branded episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Branded for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Branded episode by adding your comments to the episode page.
11/21/23 • 25 min
Welcome to a very special episode of Branded! We're embracing the holidays in this episode and talking about the things we're thankful for that have shaped our careers, lives, and brands.
We each share an experience, mentor, and piece of advice we've received, the impact it had, and why it stuck with us.
As always, we're thankful for each of you for listening to the show and wish you all a very happy Thanksgiving!
Key takeaways:
- Embrace the Power of Side Hustles: Larry shares his experience as an entrepreneur and the value of having multiple side hustles. Having different ventures allows for growth, flexibility, and the opportunity to bring everything together under your personal brand.
- Find the Right Mentors: Sara highlights the importance of finding mentors who can guide you in your journey. Look for someone you respect, admire, and can learn from in the field you aspire to be in. Mentors provide invaluable insights and support that can shape your career.
- Don't Let Work Define Your Mental State: Both Larry and Sara discuss the significance of maintaining a healthy work-life balance. It's essential not to let work-related stress impact your mental health. Remember, it's just a job, and focusing too much on work can hinder personal growth and well-being.
02/20/24 • 26 min
Welcome back to Branded: your comprehensive guide to creative branding. Before we get into today's topic, we have a special announcement: Branded is now officially an LLC! Check out our new website at www.workwithbranded.com to see all the great branding and podcasting services we have to offer. Now, on today's episode, we're revisiting the topic of publishing and how impactful writing a book can be on your brand. As two people who have both taken the publishing journey, albeit in very different ways, we're sharing the tools that helped us (and how much they cost!), the ah-ha! moments, and our advice and insights that we've learned through the process. Key takeaways: 1. AI-Assisted Writing: Both Larry Roberts and Sara Lohse highlighted how they've utilized AI tools—Larry with Chat GPT and Sara with Chapterly—to assist in the process of writing their books. We talked about balancing the use of AI to generate content while ensuring they inject our personal insights and stories into their work. 2. Self-Publishing Insights: The episode dove deep into the world of self-publishing, underscoring the importance of not overpaying for services, being selective about professional help, and using the right tools to minimize costs. We mentioned platforms like IngramSpark which allows authors to publish for free. 3. Physical Distribution Strategies: Sara shared her strategy for getting her book into stores through consignment programs and was successful in placing her book at Barnes & Noble. Larry shared his own experience of leveraging personal connections to get his book into a public library, highlighting the effectiveness of reaching out and the different distribution avenues available. 4. Emotional Journey and Practical Advice: We talk about our personal experiences of writing and publishing, touching on the emotional aspects such as hesitation about book signing events and the significance of overcoming self-doubt. We also provided practical advice on book publishing and marketing, including tips on self-publishing and sharing their expenses related to the book-writing process. [embed]https://youtu.be/pyrSfSG3JWw?si=4aKtnLz3oxQrabsV[/embed]
06/25/24 • 45 min
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive deep into the world of creative marketing strategies and branding with our very special guest, Sunny Dublick, a marketing strategist and taco enthusiast. Sunny has brilliantly grown her business through word-of-mouth referrals and by designing marketing plans that truly resonate with customers' preferences and emerging trends, like podcasts. We explore the nuances of getting inside customers' minds to find unique marketing opportunities and crafting memorable advertising strategies. Sunny shares her approach to creating scarcity to generate demand and the challenge of translating service-based businesses into viable, tangible products. We talk about the importance of building a community around a brand and the shift from traditional advertising methods to more engaging, customer-centric strategies. Our discussion taps into the broader aspects of marketing, such as embracing personal quirks in branding, the pitfalls of aggressive sales pitches, and the necessity of understanding the target audience. We also highlight the significance of conducting thorough research and developing personalized marketing plans that include loyalty, referrals, and upselling strategies. Sunny brings to light fascinating examples from the industry, such as Subaru's approach to community building and Jeep's meticulous use of eye-tracking technology in beta-testing commercials. The episode is full of rich insights on marketing psychology, emphasizing the blend of creativity and research. Key Takeaways: 1. Importance of Genuine Enthusiasm and Resonance: Sunny emphasizes the necessity for businesses to genuinely resonate with their customers. Authenticity is key, and it's about understanding and catering to audience needs rather than just promoting the brand. 2. Building Trust through Consistent Actions: Trust is crucial in marketing. Sunny advises providing proof of value and building trust through consistent, genuine actions. This helps bridge the gap between personal and business life in branding. 3. Effective Marketing Strategies: Whether it's creating scarcity to generate demand or conducting grassroots initiatives, Sunny highlights the importance of knowing what works for your brand. Personalization and a deep understanding of customer preferences are essential. 4. Customer-Centric Marketing: Aggressive sales pitches often backfire. Instead, focus on the customer's needs. Sunny illustrates this with her experience of creating interactive booths that engage visitors and provide real value rather than just pushing sales. 5. Balancing Personal and Business Branding: Embrace your true self in your branding strategy. Personal quirks can set you apart and build a deeper connection with your audience. It's okay to not appeal to everyone; focus on those who resonate with your authentic self. Join us as we unfold these insights and much more with Sunny Dublick. As always, stay tuned, subscribe, and don't forget to send us your referrals! [embed]https://youtu.be/Uy9EspcaX8g?si=RIkRbDmDOsyx12yn[/embed] About Sunny Dublick: Sunny Dublick is an award-winning marketing specialist and founder of Sunny Dublick Marketing. Originally from New Jersey, Sunny has spent over 15 years in the marketing and advertising industry, working with high profile clients such as the Philadelphia 76ers and HanesBrands, as well as small and medium-sized businesses spanning the hospitality, retail and professional services industries. After spending the first 9 years of her career working for various advertising agencies and corporate marketing departments in the greater Philadelphia area, Sunny set out on her own, forming Sunny Dublick Marketing in 2017 to provide transparent and effective marketing solutions to businesses nationwide. A self-proclaimed marketing revolutionary + ‘Pink Starburst’ of Marketing Experts, her strategies are designed to inspire creativity and divergence in the way you approach your marketing, marrying the art + the science of the industry to enable you to truly grow the best, most authentic version of your brand. While Sunny's 9-5 passion lies in helping brands find marketing success, she is also an avid painter, taco fanatic, beach bum and book nerd. sunnydublick.com
04/23/24 • 27 min
Welcome back to Branded: your comprehensive guide to creative branding.
On this episode, we're talking about an easy way that you can grow your brand, position yourself as a thought leader, and establish your authority in your niche: ebooks!
Publishing an ebook is not hard and we're sharing our methods for creating them. Not only do they help with SEO and credibility, they can be used to grow your email list to turn people into leads.
Key takeaways:
1. Ebooks as Branding Tools: Larry and Sara stress the importance of ebooks in establishing yourself as a thought leader, branding, and potentially laying the groundwork for writing full-fledged books. Ebooks can serve as authoritative pieces that associate your name with a particular subject matter.
2. Leveraging Speaking Engagements: Both hosts have experience in integrating ebooks with their speaking engagements. They suggest using ebooks as follow-up material for audiences, providing in-depth knowledge on the topics discussed on stage. QR codes are mentioned as a great tool to distribute these ebooks during presentations.
3. Lead Generation: Sara explains that offering free ebooks in exchange for email addresses can be a powerful lead generation tool. This method not only provides value through the ebook but also enables continued marketing through an email series to the recipients, furthering business opportunities.
4. Content Creation with AI: Larry mentions his use of AI tools such as ChatGPT to create ebooks quickly. He describes the ease of generating outlines and full chapters, suggesting that AI can streamline writing and reduce the workload substantially, highlighting the efficiency that technology can bring to content creation.
5. Personalization and Brand Consistency: Discussing ebook designs and themes, Sara emphasizes tailoring the content to the target audience while maintaining her voice and brand identity. Larry also talks about having consistent branding throughout his AI-proof series, thereby reinforcing brand recognition.
Bonus Takeaway: Domain Names for Ebooks: In the wrap-up of the podcast, Sara and Larry discuss purchasing custom domain names for each ebook as a strategy to simplify the sharing process and add credibility. They emphasize the ease and potential low cost of buying domain names aligned with the ebook topics.
12/17/24 • 37 min
Welcome back to Branded: your go-to podcast for all things personal growth and leadership development. In this episode, we dive into the fascinating world of leadership with our guest, Noelle Labrie. Noelle is a leadership expert who's not just known for her incredible insights in the restaurant and hospitality industry, but also for her unique streak of running at least a mile every day for over 9.5 years! We kick off the conversation with an exploration of the differences between being a boss and a true leader. I share a defining moment from my past job as a director of marketing, where my mistake was met with unexpected support and guidance from my COO, highlighting the qualities of a true leader. This set the stage for our deep dive into leadership traits and experiences. Noelle offers crucial advice for new business owners or leaders, emphasizing the importance of humility, learning, and self-awareness. She shares personal stories of overcoming adversity, including a transformative period during her college years when she was wrongfully involved in a narcotics investigation, leading to her expulsion. Her resilience and hard work saw her re-enroll, graduate with honors, and eventually run her own successful business. We talk about Noelle's notable running streak that began as a simple challenge but evolved into a vital part of her daily routine and leadership practice. Running is Noelle’s form of discipline and consistency, enhancing her effectiveness as a leader and individual. Key takeaways:
We hope you find this episode as enlightening and inspiring as we did. Don’t forget to check out Noelle’s consulting company, Tri Skill Consulting, and follow her on LinkedIn to keep up with her latest insights. Stay tuned, subscribe, and join us for more episodes of Branded as we continue to explore the nuanced world of personal and professional growth! [embed]https://youtu.be/eEgB05eC9a8[/embed] About Noelle Labrie Noelle Labrie brings 20 years of learning and development experience to the table, having worked internationally in the Middle East and Central America across industries like food and beverage, theme park guest relations, and call centers. Her focus has always been on service—whether helping new managers grow or developing seasoned leaders. With a deep belief in servant leadership, she strives to empower employees and clients so they can better serve their customers and colleagues. Noelle doesn't create leaders; she encourages people to unlock their own potential and discover the leader within. LinkedIn - https://www.linkedin.com/in/noelle-labrie-94158856/ Linktr.ee - https://linktr.ee/triskillconsulting Website - https://www.tri-skillconsulting.com/
- The Importance of Humility in Leadership: Noelle emphasizes that great leaders are humble and perpetually willing to learn. Admitting what you don’t know and seeking guidance can significantly enhance your leadership capabilities.
- Resilience in Overcoming Adversity: Noelle's story of being wrongfully expelled from college and then returning to graduate with honors is a powerful testament to resilience. This demonstrates that setbacks can be the catalyst for personal and professional growth.
- Good Leaders vs. Bad Leaders: Not only can we learn from good leaders, but bad leaders often teach us what not to do. Noelle highlights key traits like collaboration, compassion, and understanding as essential components of effective leadership.
- Running as a Metaphor for Leadership: Noelle's running streak symbolizes the importance of consistency and discipline in leadership. Regular, small efforts can lead to substantial personal development and well-being, crucial for anyone in a leadership role.
- Self-Assessment and Personal Growth: Noelle advocates the use of self-assessment tools to identify strengths and weaknesses as a leader. Honest evaluation and continuous improvement are pivotal for anyone looking to enhance their leadership skills.
We hope you find this episode as enlightening and inspiring as we did. Don’t forget to check out Noelle’s consulting company, Tri Skill Consulting, and follow her on LinkedIn to keep up with her latest insights. Stay tuned, subscribe, and join us for more episodes of Branded as we continue to explore the nuanced world of personal and professional growth! [embed]https://youtu.be/eEgB05eC9a8[/embed] About Noelle Labrie Noelle Labrie brings 20 years of learning and development experience to the table, having worked internationally in the Middle East and Central America across industries like food and beverage, theme park guest relations, and call centers. Her focus has always been on service—whether helping new managers grow or developing seasoned leaders. With a deep belief in servant leadership, she strives to empower employees and clients so they can better serve their customers and colleagues. Noelle doesn't create leaders; she encourages people to unlock their own potential and discover the leader within. LinkedIn - https://www.linkedin.com/in/noelle-labrie-94158856/ Linktr.ee - https://linktr.ee/triskillconsulting Website - https://www.tri-skillconsulting.com/
10/17/23 • 24 min
Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we dive deep into the intriguing question: how do you know when it's time to initiate a rebrand? Larry and Sara open up this insightful discussion by sharing their experiences and strategies around rebranding, both from a corporate and personal branding perspective. Larry shares his own rebranding journey, from the creation of his initial podcast "Readily Random" to the birth of "Red Hat Media." Through his story, he reveals the challenges, missteps, and lessons learned on his path to establishing a brand that truly resonates with its intended audience. Sara chimes in with her experiences, discussing how personal changes and evolving interests can necessitate a brand refresh. We also explore how life-changing events and personal growth can be catalysts for rebranding, using the example of a content creator navigating her return after a break and the subsequent evolution of her brand to better align with her new circumstances. Key takeaways: 1. Identifying When to Rebrand: Larry stresses that a key indicator for rebranding is when your brand fails to resonate with your audience or if you realize there’s an absence of a clear brand message. Reflecting on his early brand, Larry highlights the importance of having a message that the audience can readily identify and connect with. 2. Importance of Audience Alignment: Understanding and analyzing your audience is crucial for any rebrand. Both hosts agree that ensuring your brand message aligns with your audience's expectations and needs is a fundamental step in a successful rebrand. 3. Navigating Life Changes in Personal Branding: Sara discusses how significant personal events, like having a baby, can influence the direction of a personal brand. It's essential to reevaluate and possibly realign your brand to reflect these pivotal moments genuinely and transparently, creating a stronger connection with your evolving audience. 4. Continuous Evolution of a Brand: Personal brands should be dynamic and flexible. Regularly revisiting and adjusting your brand to reflect your current mission, vision, and values can prevent the need for a drastic rebrand later on. This approach ensures that your brand grows organically and authentically. 5. Strategic and Thoughtful Rebranding Process: Planning is paramount when considering a rebrand. It's not just about picking a new logo or color scheme on a whim. A strategic approach, including studying market trends, gathering audience feedback, and ensuring consistent application across all touchpoints, is vital for a successful rebrand. We hope you find these insights valuable as you consider the evolution of your own brand. If you enjoyed this episode, please smash that subscribe button so we can continue to guide you on your branding journey. Stay tuned for more tips and experiences from the world of creative branding! Hit subscribe and join us on this branding adventure. [embed]https://youtu.be/7bWaAdVhJq8[/embed]
01/23/24 • 23 min
Welcome back to Branded: your comprehensive guide to creative branding. We are only two days away from Podfest and have been planning non-stop for the event for weeks. This year, Branded will have a booth in the expo hall for the first time and we're so excited to turn our space into an experience. As we get ready, we're sharing insights from our past expo hall experiences, the plan for this event, and some crucial tips we've learned to help make the sponsorship effective and profitable. Larry shares his sub-par booth set ups from the pre-Branded days and we reflect on the success of the Friendship Bracelet Booth from the Spark conference. Whether you're a seasoned pro or a first-time exhibitor, this episode is packed with tips to take your conference game to the next level. From planning and logistics to capturing and converting leads, we've got you covered. If you're planning to attend Podfest 2024 this week, stop by our booth, say hi, and enter our giveaway! Key Takeaways: 1. Booth Planning and Setup: When preparing for a conference booth, it's essential to carefully plan and set up the space within the given confines. This involves considering the layout, ensuring everything fits, bringing necessary items such as power strips, and ensuring adequate outlets for various equipment. 2. Engaging Experiences: Creating engaging experiences at the booth is essential for attracting and retaining visitors. We discussed how a unique and engaging booth experience, such as a friendship bracelet-making station and photo booth, can lead to more interaction, longer conversations, and building relationships with the audience. 3. Brand Representation: The importance of representing the brand well at a conference was emphasized. Making sure the booth and activities align with the brand's mission and values were highlighted to ensure a meaningful connection with the audience. 4. Lead Generation and Follow-Up: It's critical to plan a lead generation system ahead of time and ensure efficient follow-up after the event. Techniques like using photo booth apps to gather email addresses and sending information to the attendees' email addresses post-event were discussed. 5. Attention to Detail: The episode emphasized the significance of addressing small details, such as planning ahead for collateral, shipping timelines, and the need to make the booth's overall aesthetic, including the branding and taglines, consistent and appealing. [embed]https://www.youtube.com/watch?v=po38QDxwepI[/embed]
07/11/23 • 24 min
On this episode of Branded, Larry and Sara are joined by our first-ever guest expert, Danielle Lewis. Danielle is a graphic designer who helps businesses and entrepreneurs create a cohesive brand look. We explore the evolution of graphic design and the importance of consistency when it comes to visual elements. Danielle emphasizes that a well-designed logo is like the cherry on top of a brand, but visual elements encompass much more than that. Font, color, and imagery all contribute to the overall message and persona of a brand. We also discuss how, even without a logo, you can start developing a personal brand by taking simple steps. They share practical tips on maintaining consistency in your social media posts, finding the right balance between variety and cohesion, and creating templates that give your content room to breathe. We talk about the significance of planning your posts in advance and guiding your content creation process by visualizing your desired message or appearance. Danielle emphasizes the importance of creating a visual brand that truly reflects who you are and resonates with your target audience. In the digital age, personal branding has become more important than ever. As people seek a personal touch amidst the prevalence of artificial intelligence, developing a consistent persona and fully embodying your brand helps you stand out and make a lasting impression. Key takeaways:
1. Consistency is Key: Consistency in branding elements like font, color, and imagery is crucial for building a recognizable and memorable brand. This applies not only to logos but also to all visual content across different platforms.
2. Brand Elements: Danielle emphasizes that the three most important components of building a brand through graphic design are font, color, and imagery. These elements should be consistent to create a cohesive brand image. 3. Social Media Strategy: To create a cohesive and appealing Instagram feed, treat it like a magazine layout. Alternate between different types of posts (e.g., images, quotes, personal content) to create a visually pleasing and consistent grid. 4. Branding Beyond Logos: A strong brand image goes beyond just having a logo. Consistency in other visual elements can also create a powerful brand identity, as demonstrated by successful brands like Starbucks and McDonald's. 5. Personal Touch and Engagement: Including personal elements in your branded content can humanize your brand and make it more relatable. This can include sharing personal stories or behind-the-scenes content, as long as it aligns with your overall branding strategy. Download Danielle's free brand image guide here: https://brand.daniellelewisdesigns.com/frm/w4F9zf7tNxwukT3Y [embed]https://www.youtube.com/watch?v=QTABSm-bGrU[/embed] About Danielle Lewis Owner / CEO of Danielle Lewis Designs Danielle is the owner of Danielle Lewis Designs, and has been running her own business for 15+ years. She specializes in helping entrepreneurs with businesses big or small bring their ideas to life, whether it be with their logos or through marketing design and templates. She is a stickler for consistency and loves a good design challenge. She takes a mentor's approach to design and is forever teaching her clients how to be more effective when visually communicating their brand. If you would like to work with her check out her IG @daniellelewisdesigns https://daniellelewisdesigns.com/ https://www.instagram.com/daniellelewisdesigns/ https://www.linkedin.com/in/danielle-lewis-55a191161/
09/26/23 • 33 min
In today's episode, our hosts Larry Roberts and Sara Lohse are joined by a very special guest, Christina Barsi, a podcasting and creativity coach. Barsi is here to talk about the power of podcasting in brand building and the rules we do or do not follow when we create something new. She shares insights on understanding fear, setting realistic expectations, and the fine line between coaching and therapy. We also dive into the power of podcasting as a content marketing strategy and its ability to transform how listeners perceive brands. Barsi reflects on her own podcasting journey and the impact it has had on her personal and professional growth. Key takeaways:
[embed]https://youtu.be/fEbd-VPXm6A[/embed] About Christina Barsi I'm an entrepreneur, having founded three companies that I operate today, a Certified Kaizen-Muse Creativity Coach, a Certified Level II Reiki Healer and the host of a podcast called Be Bold Begin. I'm also a creative, a writer, a producer, an expert in podcast creation and audio post-production, a speaker and workshop leader. Everything I create is in the spirit of guiding others (and myself) closer to our truths and unearthing our higher selves. Transformation is my jam. After building my first business in default-hustle mode, I can share firsthand, that THAT is not sustainable, let alone enjoyable. So I've created an easier way... Are you ready? https://www.avanthausmedia.com/ https://www.christinabarsi.com/be-bold-begin-podcast https://www.instagram.com/thebarsi/ https://www.linkedin.com/in/christina-barsi/
- Authenticity and Transparency: Revealing our true selves and showing up in the moment can be challenging, but it is essential in both personal and professional growth. As a creativity coach, Barsi helps people remove their personas and embrace authenticity to create a safe space for exploration and growth.
- Individuality in the Creative Process: The journey of creativity is unique for each individual. While guidebooks and set ways of doing things can be helpful, it's important to break patterns, find what works for us, and embrace our own uniqueness. Understanding our core values and purpose allows us to stand out and make a meaningful contribution to our field.
- The Transformative Power of Podcasting: Podcasting has evolved into an incredible marketing tool that creates a deep connection with listeners. With its intimate format and ability to transform how people perceive hosts and guests, podcasting is an effective way to build trust and authenticity with your audience. While it may take time to see a significant return on investment, the true value lies in the influence gained and the personal and professional growth that comes with it.
[embed]https://youtu.be/fEbd-VPXm6A[/embed] About Christina Barsi I'm an entrepreneur, having founded three companies that I operate today, a Certified Kaizen-Muse Creativity Coach, a Certified Level II Reiki Healer and the host of a podcast called Be Bold Begin. I'm also a creative, a writer, a producer, an expert in podcast creation and audio post-production, a speaker and workshop leader. Everything I create is in the spirit of guiding others (and myself) closer to our truths and unearthing our higher selves. Transformation is my jam. After building my first business in default-hustle mode, I can share firsthand, that THAT is not sustainable, let alone enjoyable. So I've created an easier way... Are you ready? https://www.avanthausmedia.com/ https://www.christinabarsi.com/be-bold-begin-podcast https://www.instagram.com/thebarsi/ https://www.linkedin.com/in/christina-barsi/
05/14/24 • 28 min
Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we're talking about Larry's favorite topic: artificial intelligence. We're looking at the implications of the advancing technology—both positive and negative—and how we can utilize it for our brands while maintaining brand integrity. We discuss how to "AI-proof" your brand and some of the platforms we're currently using to help with content creation, including ChatGPT, Claude, and Opus. Plus, you'll be first to know about Larry's new upcoming podcast! Key takeaways: 1. Understanding AI's Pervasiveness: Larry emphasizes how AI has become pervasive, integrating into different aspects of life and across industries. He highlights the swift advancements in AI technologies and their implications for businesses, urging listeners to consider how AI can transform their specific niches. 2. AI-Proofing Strategies: Larry shares his approach to "AI-proofing" various sectors through tailored talks, aiming to help businesses stay relevant despite AI advancements. This involves developing strategies for integrating AI while retaining the human touch that distinguishes brands. 3. The Importance of Human Elements: We discuss the critical role of emotional intelligence and human connection, which AI cannot mimic. We discuss the importance of maintaining human elements in business operations to differentiate from AI-driven solutions and forge genuine connections with audiences. 4. Ethical Considerations and AI Integration: Through examples like autonomous taxis in Phoenix and personal experiences with integrated home systems, we underline the necessity of ethical considerations and the potential socioeconomic implications of AI. We stress the need for accessibility and responsible AI development. 5. Leveraging AI Tools: We share our experiences with various AI tools that aid content creation, from generating text with ChatGPT and Claude AI to video content with platforms like Opus. We emphasize the importance of using these tools responsibly to avoid inaccuracies and to preserve brand integrity. [embed]https://youtu.be/EbLA07EuXt0?si=dv0n1cB-Xle38zMR[/embed]
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FAQ
How many episodes does Branded have?
Branded currently has 84 episodes available.
What topics does Branded cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Branded?
The episode title 'Personal Brands in Action: Outlier Podcast Festival and Being a Thought Leader' is the most popular.
What is the average episode length on Branded?
The average episode length on Branded is 29 minutes.
How often are episodes of Branded released?
Episodes of Branded are typically released every 7 days.
When was the first episode of Branded?
The first episode of Branded was released on May 16, 2023.
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