Alex Hamilton - Creating the Team Culture

09/04/20 • 28 min

Alex Hamilton, CEO and founder of radiant law. He took his knowledge as a lawyer specializing in outsourcing technology and commercial contracts to create a groundbreaking innovative new law type business that he built up from the ground up. He speaks about his journey of founding a law company and how the business developed and sustainable.

There were five of us who started the business, and most of us had been partners previously, so we had lots of contacts
About three years in we had a rebranding exercise and came up with a current logo and look and feel which we've pretty much stuck with ever since
I massively underestimated how hard it would be to put a new kind of business model in place in the law, to build up the business
We have refined the values over the year, but it's more a question of simplifying them rather than changing them
Start with the customer's needs, and that is absolutely fundamental to our thinking and we do keep coming back to that
We distribute responsibility across the firm and you can have quite a lot of responsibility as a junior lawyer
We do like kind of global market data contracts or content licensing agreements or service agreements and so on
It is very different, I think from a traditional law firm which emphasizes, I would say autonomy of partners, in terms of they can operate anyway they like, obviously, they, in turn, require the junior lawyers working for them to work in very particular ways
What we found most successful is feeding data back to the individual team members so they can always see how they're doing
a lot of companies were sceptical about buying remote legal services, and have accepted it now in view of the lockdown

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There were five of us who started the business, and most of us had been partners previously, so we had lots of contacts
About three years in we had a rebranding exercise and came up with a current logo and look and feel which we've pretty much stuck with ever since
I massively underestimated how hard it would be to put a new kind of business model in place in the law, to build up the business
We have refined the values over the year, but it's more a question of simplifying them rather than changing them
Start with the customer's needs, and that is absolutely fundamental to our thinking and we do keep coming back to that
We distribute responsibility across the firm and you can have quite a lot of responsibility as a junior lawyer
We do like kind of global market data contracts or content licensing agreements or service agreements and so on
It is very different, I think from a traditional law firm which emphasizes, I would say autonomy of partners, in terms of they can operate anyway they like, obviously, they, in turn, require the junior lawyers working for them to work in very particular ways
What we found most successful is feeding data back to the individual team members so they can always see how they're doing
a lot of companies were sceptical about buying remote legal services, and have accepted it now in view of the lockdown

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
Brand Tuned's Newsletter

Previous Episode

Shireen Smith (from YouTube) - Why Begin With the End in Mind

People assume branding is about getting pretty design work done, whereas the visual identity is the last thing to work on not the first. You just need some inexpensive designs initially while you test the market, and focus on designing the actual business itself rather than its visual appearance.

Studies have shown that living a life of purpose leads to better health and overall happiness
Working Out My Purpose
Those Who Always Knew Their Purpose Are Rare
Background Behind My Career Choice of Law
Intellectual Property and Business Are Intertwined
People simply need to adopt recommended processes and then induct their team to follow them when implementing new ideas
One problem is that people assume branding is about getting pretty design work done
Another problem is that people don’t realise how vital it is to register their rights once they undergo branding
Businesses tend to change radically in the early years
Education and a commitment to working on the business is what branding should involve in the early days
Trademarks and IP, Business and Branding
Providing a multidisciplinary approach when branding a business is the key to ensuring that businesses undergoing branding increase their chances of success
Whether you’re looking for employment or are starting a new venture it’s vital to ask yourself some searching questions
Aspirations change over time

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
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Next Episode

Shireen Smith (from YouTube) - Part 1 Licensing And Franchising, What Is The Difference And Does It Matter?

There is widespread confusion about an aspect of franchising and licensing which is caused by the difference between the laws in the USA and the UK. So, I will be clearing up the confusion that I see in many articles online.

Franchising is a way to scale a business once the business model is successful and proven
A franchise agreement will usually give the franchisor the ability to control how the business is run
The franchisor is expected to provide support to its franchisees in the form of marketing, access to trusted suppliers, systems, and other resources and skills
Franchising a business involves finding franchisees with the necessary skills and experience to operate branches of the same business
Licensing is essentially how you exploit intellectual property
Franchising is a type of licensing arrangement
The details of the terms and conditions in a licensing agreement will vary considerably depending on the business transaction you’re aiming to achieve
Before you embark on licensing it’s essential to ensure you have the necessary intellectual property rights in place
Another example of how licensing can be used involves giving access to your methodology for doing something
Using the wrong terminology, such as giving an exclusive licence to someone can destroy the owner’s rights to exploit its intellectual property

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
Brand Tuned's Newsletter