What exactly is a brand story?

Hi, I’m Jola welcome to the first episode of Brand Stories, a series of conversations with brand storytellers. I’ve got some great guests, from creative directors, brand design consultants to marketing strategists and business owners. Today on Zoom I met Nick Jackson MD at Springetts Brand Design. We talk about their brand story, their work with Weetabix, Happy Eggs and Monty BoJangles. Nick's thoughts and interaction with brands – large and small from start ups to multinationals. And together we try to get to the bottom of what exactly is a brand story, how it works, how to work with it and how it connects with people.

Springetts are creators of Brand Love an award-winning, independent brand design consultancy www.springetts.co.uk.

Born in lockdown this podcast was recorded on Zoom. To get your voice heard contact me, Jola, at [email protected]

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