Between sight, smell, taste, touch, and hearing, why do so many brands only appeal to the visual? Join Mark and Lorraine as they walk through a few jingles and audio logos. Then they discuss the topic of branding through smell, touch, and audio. From MasterCard’s “haptic logo” to smelling money through your phone, learn the different ways you can develop a brand that touches multiple senses!
Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and of course ... positioning!
10/21/24 • 32 min
Brand Shorthand - Sensory Branding - Marketing Beyond Sight
Transcript
Mark Vandegrift
Welcome to the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me today is the Commander of Content, Lorraine Kessler. Lorraine, how are you today, this fine fall day?
Lorraine Kessler
I love it. Anytime you call me a commander, that's right up my alley.
Mark Vandegrift
Alright.
Lorraine Kessler
Yeah, the weather has been spectacular in this part of Ohio. I'm enjoying the heck out of it. Able to sit out back with the new puppy and light th
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