If you haven't heard the news about Dr. Pepper overtaking Pepsi as the #2 soft drink, you might have been living under a rock. Mark and Lorraine dive into the reasons that might have caused Pepsi's decline. The positioning duo has a long discussion on the "Pepsi generation's" position and why moving away from it is the most likely culprit in its fall from #2. Then they finish surmising how Pepsi can reverse the decline.
Spend 30+ ish with Mark and Lorraine as they discuss all things marketing, advertising, public relations, and of course ... positioning!
07/15/24 • 36 min
Brand Shorthand - Pepsi Loses #2 Position - What Went Wrong?!?
Transcript
Mark Vandegrift
Welcome to the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me today is the pepper of positioning, Lorraine Kessler. Lorraine, after a two week pause in our podcast, welcome back. How was your July 4th celebration?
Lorraine Kessler
Well, it was great. We went to Brookside Country Club here in Canton, Ohio, and always enjoy their wonderful fireworks. And it was very good this year because I didn't break an ankle. I have a habit of going to a hospita
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