Explore all the fun and excitement of cult brands like Disney, Apple, and Coke—no blood oaths required! Follow along as Mark and Lorraine discuss the golden rules of Cult Branding (as laid out by marketing consultant Bolivar Bueno), the highs of sticking to your core audience... and the lows of companies who drank the Kool-Aid.
Spend 30ish minutes with Mark and Lorraine as they talk all things marketing, advertising, and of course ... positioning!
08/26/24 • 33 min
Brand Shorthand - Cult Branding
Transcript
Mark Vandegrift
Welcome to the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me today is the Paragon of Positioning, Lorraine Kessler. Lorraine, guess what? I'm gonna have to rescind something I said, I don't know, a couple of weeks ago about that horrible Target commercial. And you know, the one where they're awkwardly singing and dancing and interacting with like really generic products. Well, it turns out things could be worse. Now this is my take on it and I think ou
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