Disney, Apple, and Boar’s Head — something is rotten in the state of Denmark! And it’s not just the liverwurst. Join Mark and Lorraine as they tackle the tough topics of lawsuits, poisonings, and deaths with the help of special guest and PR and Content Manager, Merce Brown. Discover why Crisis Communications starts well before the crisis and should be a required asset in your C-suite.
Spend 35ish minutes with Mark, Lorraine, and Merce as they talk all things marketing, advertising, crisis communications, and of course ... positioning!
09/16/24 • 36 min
Brand Shorthand - Crisis Management (feat. Merce Brown)
Transcript
Mark Vandegrift
Welcome to the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me is the Maestro of Marketing, Lorraine Kessler. Lorraine, how you doing?
Lorraine Kessler
Good. Good, Mark.
Mark Vandegrift
Good. So Lorraine, last episode, we talked about some instances of bad PR that came from those promotions with Pepsi and McDonald's. Part of public relations, as you know, is a specialized discipline called crisis communications, which I'm not sure Pepsi and
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