Bringing the experts right to you! Join Mark and Lorraine as they interview Calvin Holston, the founder and CEO of Smeeple, an app designed to connect people to real authentic experts across a variety of subjects, from sports to HVAC to homesteaders. Learn how Calvin came from nuclear engineer to entrepreneur, the origins and meaning behind the name “Smeeple,” and how it works to curate and cultivate the best of the best.
Spend 30ish with Mark, Lorraine, and Calvin as they talk all things marketing, advertising, entrepreneurship, and of course ... positioning!
10/07/24 • 35 min
Brand Shorthand - Calvin Holston - Smeeple - Part 1
Transcript
Mark Vandegrift
Welcome to the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me today is the Aficionado of Advertising, Lorraine Kessler. Lorraine, how goes it?
Lorraine Kessler
It goes well, Mark. I have a new puppy, which you saw, and I had to run out because she was chewing everything at my feet, including me. And my husband is going to have to learn how to deal with her when I do podcasts, which is not going to be easy.
Mark Vandegrift
Yes, absolutely. Yo
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