Whether it’s lateral CEO hiring from Chipotle, commoditizing the coffee experience at Starbucks, or boiling down branding to fit in with the crowd, it seems that a lot of big business brands are starting to feel the same. Join Mark and Lorraine as they navigate the seas of sameness flooding through modern advertising and discuss how differentiation and positioning can help you stand out in a cluttered market.
Spend 30ish minutes with Mark and Lorraine as they talk all things marketing, advertising, and of course ... positioning!
09/30/24 • 30 min
Brand Shorthand - Brand vs Bland: Homogenizing the Market
Transcript
Mark Vandegrift
Welcome to the Brain Shorthand Podcast. I'm your host, Mark Vandegrift, and with me today is the Positioning Protagonist, Lorraine Kessler. Lorraine, big news in the world of Starbucks, since we seem to bring them up so often. They have a new CEO. It's the former CEO of Chipotle, Brian Niccol. Did you hear about that?
Lorraine Kessler
No, I haven't. I've been out of the loop, even though I've been following Starbucks, missed that.
Mark Vandegrift
Yeah. Well, they
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