Mark and Lorraine wrap up the first season of the Brand Shorthand podcast. What does Mark think about the series, "The Pitch?" What are the first season highlights? Find out the answers to these questions and more on this final episode of season #1.
Spend 30-ish minutes with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!
11/06/23 • 38 min
Brand Shorthand - Brand Shorthand Season #1 Wrap-up
Transcript
Mark Vandegrift
Welcome to the latest episode of the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me is the diva of differentiation, Lorraine Kessler. Thing one, you might be interested to hear that upon the recommendation of our friend, Dr. Scott Powell from Grove City College, I started watching ‘The Pitch.’ It was a series back in 2012 and 13, didn't last very long but it follows two agencies on each episode that are competing for a client's business. So these ag
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