Mark and Lorraine tackle Wendy's behaving badly with their surge pricing and how things should have been done differently. But they didn't ask us, so we gave kudos to Burger King for responding with a free offer! Well played.
Then the positioning duo tackles the Rise of Branding over the past 50 years. Learn Lorraine's perspective on the shift from features to today's experiential desire to engage brands. Mark then douses the conversation with a provocateur with some questions that Mark Ritson answers a lot differently than our esteemed monarch of marketing.
Spend 30-ish (or 50-ish this time) with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!
03/11/24 • 48 min
Brand Shorthand - A Look Back on 50 Years of Advertising - The Rise of Branding
Transcript
Mark Vandegrift
Welcome to the latest episode of the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me is the monarch of marketing, Lorraine Kessler.
Lorraine Kessler
Oh my... You have to have a list of all these. I really, I need to see a list of all these.
Mark Vandegrift
I do have a list of them and I'm working through them slowly but surely.
Lorraine Kessler
Are you using AI?
Mark Vandegrift
No, no, they would never come up with such great thi
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