Take a walk back in time as our two positioning gurus reminisce about the advancement in technology and targeting. How has technology changed, and how has it impacted marketing? What technology has been positive and where has it made advertisers mis-step? Mark and Lorraine talk Bernoullis and Zip disks, Amigas and Commodore 64s, film stripping and strip films. Then the duo talks about targeting and personalization capabilities and how the advent of both can be beneficial as long as they don't become a crutch.
Spend 30ish with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!
01/29/24 • 36 min
Brand Shorthand - A Look Back on 50 Years of Advertising - Technology and Targeting
Transcript
Mark Vandegrift
Welcome to the latest episode of the Brand Shorthand podcast. I'm your host, Mark Vandegrift, and with me is the darling of differentiation, Lorraine Kessler. Lorraine, we're back again to talk about our 50th anniversary and all that's changed in advertising since 1974. I know you and I haven't changed it all though.
Lorraine Kessler
No, not at all. And I don't know how you keep coming up with these monikers, but they always flatten me. I'll tell you the truth.
Mar
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