Mark and Lorraine kick off the second season of Brand Shorthand while kicking off the celebration of Innis Maggiore's 50th year in business. The duo takes a look back at the past 50 years of advertising and discuss what has changed, and what hasn't. The first category of change they cover is media proliferation. What used to be dozens of media options is now in the tens of thousands, with no signs of slowing down. What does this mean for the advertiser? What does this mean for the media planner? And how has this impacted the consumer?
Spend 30-ish minutes with Mark and Lorraine to learn more about marketing, advertising, and positioning! Join us on the Brand Shorthand.
01/22/24 • 36 min
Brand Shorthand - A Look Back on 50 Years of Advertising - Media Proliferation
Transcript
Mark Vandegrift
Welcome to the latest episode of the Brand Shorthand podcast and happy new year. I'm your host, Mark Vandegrift, and with me is the potentate of positioning, Lorraine Kessler. Thing one, we kick off season number two. Can you believe we're already into our second season?
Lorraine Kessler
Yeah, I can't even believe I'm here in 2024. So, you know, that's, hey, hallelujah. But it is outrageous, right? I mean, as the older you get, you realize that the days go slow, but th
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