The Truth About Advertising, Marketing And Launches

07/13/20 • 22 min

In today’s episode, uncover the essentials of marketing your business including the importance of understanding your dream client, how to invest in relationship building, and the difference between paid and organic marketing. Plus, Christine and Tirzah (@tirzahcavecoaching ) take a deep dive into what successful launches are really like.

Tirzah Cave is an online marketing educator, coach, serial entrepreneur and strategist. She is passionate about empowering female entrepreneurs with resources & education so they can attract their dream clients and build the business, income, and life they love! Tirzah formerly worked at a marketing agency that ran ads for Marie Forleo, Rachel Hollis, Amy Porterfield and many more.

What to Listen For:

So, you think you know your customer avatar? But you’re likely missing this 1 key part. (4:32)
How do you create a successful paid advertising campaign? The 24-hour testing technique you need in your marketing toolbox. (13:37)
Are you losing money during your launch? Add these 4 underrated must-haves to boost your launch . (15:00)
What are 2 key pieces you need to invest in for your launch? (17:29)

Resources From This Episode:

Tirzahs’s The Herpreneur Community Facebook Group

Join Skillshare with Christine’s link & Get 2 Months Free

Like what you've heard?

Subscribe to the Podcast (on Apple Podcasts) or Spotify

Rate & Review this Podcast

Share this Podcast with your bestie

Free Brand Consistency Checklist

Check In With Christine & Tizrah

Christine on Instagram

Tirzah on Instagram

Brand Party Podcast on Instagram

🎧 Thanks for listening!

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About this show:
As featured in Top 10 Canada Design and New & Noteworthy Art & Design, the Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!

What to Listen For:

So, you think you know your customer avatar? But you’re likely missing this 1 key part. (4:32)
How do you create a successful paid advertising campaign? The 24-hour testing technique you need in your marketing toolbox. (13:37)
Are you losing money during your launch? Add these 4 underrated must-haves to boost your launch . (15:00)
What are 2 key pieces you need to invest in for your launch? (17:29)

Resources From This Episode:

Tirzahs’s The Herpreneur Community Facebook Group

Join Skillshare with Christine’s link & Get 2 Months Free

Like what you've heard?

Subscribe to the Podcast (on Apple Podcasts) or Spotify

Rate & Review this Podcast

Share this Podcast with your bestie

Free Brand Consistency Checklist

Check In With Christine & Tizrah

Christine on Instagram

Tirzah on Instagram

Brand Party Podcast on Instagram

🎧 Thanks for listening!

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Previous Episode

Unlock The Best Self Care For Heart-Centred Entrepreneurs

In today’s episode, take a journey inward and learn how to take care of what’s at the core of your business, you. Listening to what your body and your soul needs will help you unlock the highest level of success for yourself and for your business. Getting in touch with what you need to fill your cup so you are able to continue to support your clients, your employees, and yourself long-term. Christine and Bianca (@djbiancalee) share tips and tricks to easily incorporate daily, health and business habits for your body, mind and soul.

Bianca Lee is a Toronto-based DJ, and founder of Sunday Soul Service. She is highly coveted for her eclectic taste in music and known for her ability to lift people through music and inspire womxn through passion-driven action. Sunday Soul Service is a series of feel-good events with a mission to help womxn take time to reconnect with and rebuild the favourite version of themselves. A true lover for feel-good tunes, Bianca’s signature DJ sound invites listeners to embark on a musical journey that spans from old school R&B, hip hop, funk all the way to the up-tempo sounds of deep house, dancehall and soca. Her versatility has helped her impressive momentum and respect in the industry – within her first year of getting behind the decks she’s worked with clients such as TD Bank, Toronto International Film Festival, Grey Goose, Roots Canada, and more.

What to Listen For:

Always getting up on the wrong side of the bed? 3 ways to start your day right. (3:35)
Missing your favourite version of yourself? Reconnect with yourself with these powerful practices. (5:50)
Pour on this secret sauce to guarantee unique and memorable events for your guests with this #1 piece of advice. (7:21)
Having trouble disconnecting from the hustle? - One word: Boundaries, Boundaries, Boundaries! (9:39)
Are you actually interested in growing your business or happy being stagnant? This is the true challenge of your growth. (14:07)

Resources From This Episode:

Bianca’s Sunday Soul Service Playlist

Bianca’s Spotify Playlists

Christine’s Favourite Book to Grow your Happiness

Like what you've heard?

Subscribe to the Podcast (on Apple Podcasts) or Spotify

Rate & Review this Podcast

Share this Podcast with your bestie

Free Brand Consistency Checklist

Check In With Christine & Bianca

Christine on Instagram

Bianca on Instagram

Sunday Soul Service on Instagram

Brand Party Podcast on Instagram

🎧 Thanks for listening!

Next Episode

#5MinuteMonday: 5 Things You Need to Know When Starting Your Business Full-Time

In today’s episode, listen in to hear how Christine left the cushy salary, benefits, close friends, and the business network she developed for over 7 years to discover her next challenge. She literally traded in climbing the corporate ladder for climbing mountains around the world. If you’ve never started a business before, it’s hard to know where to start. The entrepreneurial roller coaster comes with a lot of ups and downs, nauseous feelings, and thrilling top-of-the-tower moments. Maybe you’re unsure about leaving all the comforts of your job to do your own thing. Christine explores the 5 things you need to know before starting your own full-time business.

New here? Catch up on everything you missed in Season 1!

Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps lifestyle businesses realize their vision and connect with the people most important to them through branding, web design, and social content creation, with a holistic brand 360 perspective. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach.

What to Listen For:

Are you a perfectionist?You’ll need this motto on a post-it to keep you moving forward. (1:03)
Success isn’t instant.
Does upgrading skills really improve your business or is it a waste of time? (2:27)
Shaking in your boots?
Choose courage over doubt if you’re feeling this very common reaction. (3:31)
Bonus Tip! The icing on top of the cake for being in business full time (4:44)

Resources From This Episode:
Join Skillshare & Get 2 Months Free
Building Your Personal Brand podcast episode
Consistency In Your Brand podcast episode

Like what you've heard?
Subscribe to the Podcast (on Apple Podcasts) or Spotify
Rate & Review this Podcast
Share this Podcast with your Bestie
Free Brand Consistency Checklist

Check In With Christine
Christine on Instagram
Brand Party Podcast on Instagram

🎧 Thanks for listening!

-----

About this show:
As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!