How to Use the Power of Social Media to Connect with People

08/24/20 • 19 min

In today’s episode, learn how to grow your social media following with one simple switch, connect with the human behind the screen. Christine and Jessica (@connectioncollectiveco) share so many giggles and words of wisdom as they explore if it's really the algorithm’s fault and the key to success when it comes to your social media strategy. Plus, take a deep dive into when and where to make the smartest investments in your business.

Jessica Hamilton is an Expert Coverage Specialist and Instagram Queen, founder of Connection Collective Co. She helps cutting-edge conferences and large-scale events create major FOMO to sell out every single time. With over 10 years of marketing experience, Jessica brings major FOMO to the table for her clients, spanning top-level content creation, guaranteed results, and better coverage than SPF 100.

What to Listen For:

Planning a virtual event or an IRL event in 2021 ? Event Coverage will have you selling out every single time. (5:19)
Who the heck are you talking to? The biggest thing you’re overlooking in your social media strategy. (8:05)
Are you ready to invest? When to DIY and when to hire a social media professional. (9:12)
Need a pick me up? The reminder you need daily as you step into the best version of yourself. (13:51)
Take the Next Step. You’re ready if you’ve had this eye-opening moment in your business. (15:49)

Resources From This Episode:
Quick & Free Instagram Analytics Tool
Later.com
Read this Before you Invest
Making Content Just Got Easy with Canva Pro

Like what you've heard?
Subscribe to the Podcast (on Apple Podcasts) or Spotify
Rate & Review this Podcast
Share this Podcast with your Bestie
Free Brand Consistency Checklist

Check In With Christine & Jessica
Christine on Instagram
Jessica on Instagram
Brand Party Podcast on Instagram

🎧 Thanks for listening!

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About this show:
As featured in Top 10 Canada Design and New & Noteworthy Art & Design, the Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!

What to Listen For:

Planning a virtual event or an IRL event in 2021 ? Event Coverage will have you selling out every single time. (5:19)
Who the heck are you talking to? The biggest thing you’re overlooking in your social media strategy. (8:05)
Are you ready to invest? When to DIY and when to hire a social media professional. (9:12)
Need a pick me up? The reminder you need daily as you step into the best version of yourself. (13:51)
Take the Next Step. You’re ready if you’ve had this eye-opening moment in your business. (15:49)

Resources From This Episode:
Quick & Free Instagram Analytics Tool
Later.com
Read this Before you Invest
Making Content Just Got Easy with Canva Pro

Like what you've heard?
Subscribe to the Podcast (on Apple Podcasts) or Spotify
Rate & Review this Podcast
Share this Podcast with your Bestie
Free Brand Consistency Checklist

Check In With Christine & Jessica
Christine on Instagram
Jessica on Instagram
Brand Party Podcast on Instagram

🎧 Thanks for listening!

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Previous Episode

How To Sound Authentic & Natural On Your Website

In today’s episode, get clear on what SEO is and how it can help potential customers find you easily. If you use Google every day, then SEO is constantly helping you find what you need without you doing any extra work. Today’s episode is action-packed with practical solutions so you can improve your own SEO in less than 5 minutes. Plus, Christine and Kristina (@kristinaazarenko.digital) chat about what you can do, starting today, if SEO is on the bottom of your priority list.

Kristina Azarenko is the founder of MarketingSyrup, based in Toronto, Canada. Kristina is a Technical SEO & eCommerce consultant who helps businesses get the web traffic and sales they deserve without paying for ads. Kristina believes that a website is an asset that should serve your business needs and bring customers to you 24/7. She is also the creator of the SEO Challenge Course for people who want to learn how to do what she’s doing. When Kristina is not optimizing websites, she’s enjoying time with her husky or dancing hip-hop.

What to Listen For:

Are you overlooking this SEO essential? The biggest mistake you’re probably making when it comes to SEO. (4:54)
Using Squarespace or WordPress for your website? This customization tip will improve your SEO in less than 60 seconds. (5:58)
Are you working twice as hard when you create content? DO this 1 thing before you create ANY content . (8:07)
Spammy content will no longer fly. These 3 resources will improve your keyword research tenfold from one simple Google search. (11:46)
Is my SEO working or not working? Watch these key metrics to know if you are on track . (16:01)

Resources From This Episode:

Kristina on Twitter
Kristina on LinkedIn
Kristina’s SEO Challenge Course
Keywords Everywhere Chrome Extension
Join Skillshare & Get 2 Months Free

Like what you've heard?
Subscribe to the Podcast (on Apple Podcasts) or Spotify
Rate & Review this Podcast
Share this Podcast with your Bestie
Free Brand Consistency Checklist

Check In With Christine & Kristina
Christine on Instagram
Kristina on Instagram

Next Episode

#5MinuteMonday: How to Level Up as an Entrepreneur

In today’s episode, get clear on how you’re really spending your money, energy, and your non-renewable resource, time. You think you know what’s going on in your business, huh? Until you have the cold-hard facts staring you in the face, you can’t work smarter. By knowing your essential tasks AND your hidden time wasters, you can become more efficient by focusing on what’s moving the needle forward in your business. Listen in to find out some of Christine’s best ways to set up no-fail communication channels so that your designer can deliver in less than 5 minutes.

Now - Let’s get to work!

New here? Catch up on everything you missed in Season 1!

Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps lifestyle businesses realize their vision and connect with the people most important to them through branding, web design, and social content creation, with a holistic brand 360 perspective. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach.

What to Listen For:

Not reaching those major goals in your business? If you’re on the verge of a breakdown, don’t quit, try this tip. (1:14)
Afraid of the B word ? This advice will help keep you on brand and appropriately on-trend. (1:32)
Taking calls at all hours and answering messages after midnight? Ouch! Set these guidelines up ASAP . (2:34)
Speed Recap: 5 ways to level up as an entrepreneur. (3:28)

Resources From This Episode:
Join Skillshare & Get 2 Months Free
Dubsado
Wave
Stripe
Acuity
Calendly

Like what you've heard?
Subscribe to the Podcast (on Apple Podcasts) or Spotify

Rate & Review this Podcast

Share this Podcast with your Bestie

Free Brand Consistency Checklist
Join the Visionary Accelerator today

Check In With Christine

Christine on Instagram

Brand Party Podcast on Instagram

🎧 Thanks for listening!

-----

About this show:
As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!