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Brand Outlaw

Brand Outlaw

Matt Reno

Brand Outlaw is all about helping businesses stand out. We cover branding, marketing, and running a business with a laid back, sports talk vibe, and we interview people who’ve succeeded by pushing against convention. It’s all geared toward giving you the advice and inspiration you need to break through. Whether you’re starting a new brand or looking to rejuvenate a stagnant one, subscribe to Brand Outlaw. We’ll talk shop, offer tough love, and help your brand stand out so it doesn’t stall out.
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Top 10 Brand Outlaw Episodes

Goodpods has curated a list of the 10 best Brand Outlaw episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Brand Outlaw for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Brand Outlaw episode by adding your comments to the episode page.

Brand Outlaw - Put Your Customers First
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02/23/22 • 44 min

Put ego aside, and focus your brand's messaging on how it serves your customers.

Visit brand-outlaw.com to learn more through our YouTube content.

Follow @brandoutlaw on Instagram.

Coming soon: Brand Outlaw workshops. To stand out and succeed, you need to proudly and clearly plant your flag. We'll work with you one-on-one to develop your brand's positioning, messaging, and more. Email [email protected] for a free 30-minute consultation.

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Imagine being locked up in prison for a serious crime. You’re probably thinking, “This is it. My life is over. I have no future, even if I get out of here. How am I going to work? Who’s going to hire me?” In this episode from October 2022, we talk to someone who knows very well that there is hope of second chances.

Bryan Kelley serves as the CEO of the Prison Entrepreneurship Program (PEP), an innovative nonprofit organization that unites business executives and inmates through entrepreneurial passion and servant leadership to transform lives, restore families and rebuild communities.

Bryan is not only the CEO, but he is also a graduate of the program having served nearly 22 years in Texas’ prisons. As a successful re-entrant turned prison reform advocate, Bryan gives voice to those who wear the scarlet letter of ex-felon and hope to those who will.

https://www.pep.org

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Download yours at thebrandoutlaw.com

🔶 GET HELP WITH YOUR BRAND MESSAGING

Work with Matt and Nick. Get started at superkickbranding.com

🔶 MORE BRANDING RESOURCES

Find more podcasts and articles at thebrandoutlaw.com

🔶 FOLLOW ON LINKEDIN

https://www.linkedin.com/company/superkickbrand

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Find curated lists at our Bookshop.org page.

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Today Matt talks to Marc O'Brien, co-founder of Climate Designers, a global network of designers using their talents to push the world toward a more sustainable future. This episode covers design and business' roles in fighting climate change, what that means for companies' bottom lines, punk rock influences, and much more.

Marc O'Brien is a climate designer, strategist, and educator. He’s the co-founder of The Determined, a creative studio for a climate-resilient world. They help organizations addressing our climate crisis with branding, messaging, marketing, and innovation strategy. Marc is also adjunct faculty at California College of the Arts in San Francisco, CA.

One of his latest projects is climatedesigners.org, a hub for designers and creative professionals from all industries, committed to using our creative skills for climate action. Marc actually teaches a class on climate design at CCA.

He’s excited to talk about design and climate, how creativity can address global warming, and how designers can take climate action in the work they do.

More about Marc at marcobrien.net, LinkedIn, Twitter, and Instagram

Marc's Punk Playlist

Brand Outlaw workshops: To stand out and succeed, you need to proudly and clearly plant your flag. We'll work with you one-on-one to develop your brand's positioning, messaging, and more. Visit our website or email [email protected] for a free 30-minute consultation.

Learn more through our YouTube content.

Follow @brandoutlaw on Instagram.

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We're taking a little time off as we continue recovering from our Thanksgiving food comas. But since this is Giving Tuesday, we're revisiting an episode covering an excellent non-profit we not only interviewed but have also worked with through Superkick Branding.

Kevin Bligh and his wife Beth Ann started the Crayon Project to provide schools with free multicultural art supplies. It was meant to be a small family project, but word spread rapidly. They got requests for art supply care packages from teachers across the U.S. and beyond. That’s when the Blighs got a crash course in creating a nonprofit. The Crayon Project has now spent two years putting thousands of multicultural art supplies into the hands of children in all 50 states.

Support The Crayon Project:

website | Facebook | Twitter | Instagram | LinkedIn

Brand Outlaw website

BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK

For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.

Got a question you want us to answer during the show? Ask here.

More Superkick links

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Brand Outlaw - The Science of Branding  |  Ian Norris
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11/22/22 • 55 min

We think we're totally thoughtful and rational when it comes to making buying decisions. But really, stuff is happening in our brains to drive those decisions without us even realizing it. Today, we take an intriguing dive into some of the science behind consumer behavior with Dr. Ian Norris, a Professor of Marketing at Berea College in Kentucky.

Understanding the psychology of buying will help you make better branding and marketing decisions for your business. In this episode, we cover Cola Wars, the pros and cons of algorithms, recommended reading for marketers, and more.

Norris teaches courses on consumer behavior and marketing research, and conducts research on topics related to emotion, judgment, and consumer values and well-being. He has published in journals such as Academy of Management Review and Journal of the Association for Consumer Research and has also co-authored a textbook on financial literacy.

In addition to his work as an academic he consults on projects related to marketing research, entrepreneurial mindset, and design thinking. He is a social psychologist by training and also holds an MBA.

Ian's Berea College profile | LinkedIn | Ian's Book Recommendations

Brand Outlaw website

BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK

For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.

Got a question you want us to answer during the show? Ask here.

More Superkick links

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Shawn P. Walchef is the founder of Cali BBQ Media, podcast host, business coach, and proud dad. Since opening Cali BBQ in 2008, he has grown his San Diego restaurant and media company into a global brand using digital tools and smartphone storytelling.

As a restaurateur who opened during the Great Recession, Shawn learned to use the power of the Internet to stay in business. During the Pandemic, Cali BBQ developed a scalable growth plan that is three times more profitable than the traditional full-service restaurant model.

Listen up to hear Shawn's secret sauce ... of marketing, that is. You think we're gonna make him give away his BBQ recipe?

Follow Shawn and Cali BBQ:

calibbq.media | Facebook | Instagram | LinkedIn | Twitter | YouTube

Brand Outlaw website

BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK

For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.

Got a question you want us to answer during the show? Ask here.

More Superkick links

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Brand Outlaw - The Future Is Analog  |  David Sax
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11/08/22 • 47 min

Author David Sax returns to the Brand Outlaw podcast to discuss his latest book The Future Is Analog: How to Create a More Human World. The pandemic taught us a lot of things (hopefully), one being that the digital utopia we'd dreamed of kind of sucked in reality. How do we embrace the positives of modern technology while holding onto our humanity? We talk about the future of work, education, and more on this episode.

Order your copy of The Future Is Analog through the Brand Outlaw Bookshop page. Read our review of David's book here.

Brand Outlaw website

BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK

For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.

Got a question you want us to answer during the show? Ask here.

More Superkick links

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Brand Outlaw - Keep It Short, Stupid.
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11/01/22 • 18 min

Nick and Matt warn against loading your messaging with details and discounts. If you're having trouble keeping your marketing messages tight for fear of customers missing something, this episode tells you what you can do instead.

Brand Outlaw website

BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK

For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.

Got a question you want us to answer during the show? Ask here.

More Superkick links

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Brand Outlaw - The Soul of an Entrepreneur | David Sax (replay)
play

10/25/22 • 44 min

We had to reschedule some interviews to take care of family business. One of those guests we're rebooking is David Sax, who we talked to on Episode 14. He'll be back to discuss his latest book, The Future Is Analog. In the meantime, catch up with this episode.

David Sax is the author of The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth. He joins the Brand Outlaw podcast to talk about society's tendency to deify a small subset of entrepreneurs like Elon Musk or Steve Jobs. He argues that by focusing on that sliver of the population, we ignore the vast majority of entrepreneurs: those who start bakeries or hair salons, immigrants who bring a piece of their homeland to a new country, the people who sacrifice stability for the promise of freedom from stifling workplaces.

saxdavid.com | Twitter | Order The Soul of an Entrepreneur

Brand Outlaw website

BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK

For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.

Got a question you want us to answer during the show? Ask here.

More Superkick links

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Brand Outlaw - Brand Outlaw

Brand Outlaw

Brand Outlaw

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02/09/22 • 0 min

The Brand Outlaw takes a different approach to branding and marketing podcasts. We're all about helping business leaders stand out from the herd. Subscribe to hear from entrepreneurs who've succeeded by breaking the rules.

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FAQ

How many episodes does Brand Outlaw have?

Brand Outlaw currently has 64 episodes available.

What topics does Brand Outlaw cover?

The podcast is about Podcasts, Marketing and Business.

What is the most popular episode on Brand Outlaw?

The episode title 'The Science of Branding | Ian Norris' is the most popular.

What is the average episode length on Brand Outlaw?

The average episode length on Brand Outlaw is 38 minutes.

How often are episodes of Brand Outlaw released?

Episodes of Brand Outlaw are typically released every 7 days.

When was the first episode of Brand Outlaw?

The first episode of Brand Outlaw was released on Feb 9, 2022.

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