How to Monetize Facebook Live & VidCon Takeaways with Stephanie Liu

07/22/19 • 22 min

On Brand On Broadcasting Episode 17 (Ep17) hosted by Ross Brand of Livestream Universe, live video strategist Stephanie Liu talks about her experiences as a speaker at VidCon 2019 and takeaways from the conference. She shares her process for monetizing Facebook Live through affiliate marketing and discusses her plans for LinkedIn Live.

Stephanie served on the live video panel at VidCon along with June 2019 Brand On Broadcasting guest Ai Addyson-Zhang. She recently spoke at Social Media Week Lima #SMWL2019 and Social Media Marketing World #SMMW19.

About Stephanie Liu:

Stephanie Liu is an energetic online marketing strategist, live video trainer and self-proclaimed 90s beat scholar. She has been implementing the psychology of human behavior in the advertising industry for more than a decade.

She led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diego’s leading ad agency and has created powerful campaigns for small businesses to giant, multi-million dollar corporations. Her work has been recognized and awarded by Online Marketing Media And Advertising (OMMA) and PR Daily.

As the host of Lights, Camera, Live® (live show on Facebook) she shines a spotlight on the best and brightest marketers in the industry. Her course Lights, Camera, Live is the only online interactive course that teaches you how to turn your ideas, skills and experience into a captivating live stream.

▶️ Stephanie's Facebook Page: http://Facebook.com/HeyStephanieLiu

▶️ Stephanie's Lights, Camera, Live® website: http://LightsCameraLive.com

▶️ Stephanie's digital marketing website: http://HeyStephanie.com

▶️ Stephanie's Beginner Course on OBS Studio for Facebook Live: https://heystephanie.teachable.com/p/unlock-obs1?affcode=123121_uyxxylkd

▶️ Stephanie's Advanced Course on OBS Studio for Facebook Live: https://heystephanie.teachable.com/p/unlock-obs?affcode=123121_uyxxylkd

Subscribe to this podcast: http://BrandOnBroadcasting.com/Subscribe

Gear recommendations for livestreaming and podcasting: http://LivestreamUniverse.com/Resources

About Stephanie Liu:

▶️ Stephanie's Facebook Page: http://Facebook.com/HeyStephanieLiu

▶️ Stephanie's Lights, Camera, Live® website: http://LightsCameraLive.com

▶️ Stephanie's digital marketing website: http://HeyStephanie.com

▶️ Stephanie's Beginner Course on OBS Studio for Facebook Live: https://heystephanie.teachable.com/p/unlock-obs1?affcode=123121_uyxxylkd

▶️ Stephanie's Advanced Course on OBS Studio for Facebook Live: https://heystephanie.teachable.com/p/unlock-obs?affcode=123121_uyxxylkd

Subscribe to this podcast: http://BrandOnBroadcasting.com/Subscribe

Gear recommendations for livestreaming and podcasting: http://LivestreamUniverse.com/Resources

Previous Episode

How to Use Wirecast Virtual Camera with StreamYard

Watch the video: https://youtu.be/_AfqggXa89Y

How to Use Wirecast Virtual Camera with StreamYard. Ross Brand of Livestream Universe looks at sharing a recorded video of longer than 30 seconds on StreamYard. This tutorial covers two ways to play a recorded video on StreamYard, with Wirecast Virtual Cam as the recommended option. The same process works for playing a video clip using the virtual camera option in OBS.

One way is to do a screen share and drag the video clip into a Chrome browser tab — and make sure the audio is turned on in that tab — and then you can play the video as a screen share. But that method has its weakness when it comes to transitioning to the clip and you may see parts of the Chrome browser showing up in the video.

A cleaner, more professional way to share a video clip — if you have the technology — is to use Wirecast Virtual Cam. You add the video clip to a shot in Wirecast and then switch to the shot with that video when you are ready to play it. One thing to be aware of is you won’t hear that video when it is playing during the live show. Wirecast provides a countdown, so you will know when to switch your shot back from the recorded video clip to your live feed. You will be sending the video clip and the audio from that video from Wirecast to StreamYard with Wirecast Virtual Camera and Wirecast Virtual Microphone. Your own video and audio will be sent to StreamYard the same way.

I show you how to do it. It’s actually easier than it just sounded.

SUBSCRIBE: YouTube.com/LivestreamUniverse

▶️Get STREAMYARD: http://LivestreamUniverse.com/StreamYard

▶️Get WIRECAST: http://telestream.pxf.io/c/367474/349...

▶️OUR AMAZON STORE: https://www.amazon.com/shop/irossbrand

▶️GROW YOUR CHANNEL: https://www.tubebuddy.com/LivestreamU...

LEARN STREAMYARD:

▶️How to Livestream with STREAMYARD: https://youtu.be/Nc89AOQAqZc

▶️New STREAMYARD Features: https://youtu.be/GZDvzi5m6X8

▶️How to add Video Clips on STREAMYARD: https://youtu.be/2o2PCZr8ZSE

▶️Live Video App Reviews: https://youtu.be/nr-2FLTpzkM

LEARN WIRECAST:

▶️WIRECAST 12: New Features: https://youtu.be/t0DUCGaHDoI

▶️WIRECAST ONE: Professional Live Streaming at a Lower Cost: https://youtu.be/QXTVcayPSJk

▶️Skype for Content Creators: Easy Integration with WIRECAST: https://youtu.be/JyTE1...

Next Episode

Live Streaming Tech: Essential Live Video Gear for Talk and Gaming

On Brand On Broadcasting, Ross Brand of Livestream Universe talks with Dale Roberts and Walt Roberts of Live Streaming Tech about the gear they recommend for hosting livestream shows and gaming. They share tips on cameras, lightning, live video software and how to succeed on Twitch.

Dale is an expert in self publishing and is knowledgable about how to optimize video content for YouTube .Walt is a popular gamer and personality on Twitch who has developed expertise in the gear needed to make your livestreams look and sound good.

About Live Streaming Tech:

Live Streaming Tech helps you create live streaming videos like a pro without all the hassle. Walt and Dale are brothers who are passionate about live streaming content online.

▶️ Live Streaming Tech's Website: http://LiveStreamingTech.site

▶️ Live Streaming Tech's YouTube Channel: http://LiveStreamingTech.site/YouTube

▶️ Live Streaming Tech on Twitter: http://Twitter.com/tech_streaming

▶️ Live Streaming Tech's Facebook Page: http://Facebook.com/LiveStreamingTech

Subscribe to this podcast: http://BrandOnBroadcasting.com/Subscribe

Gear recommendations for livestreaming and podcasting: http://LivestreamUniverse.com/Resources