Ep. 6: How to Identify Your Brand's Core Values
07/19/24 • 24 min
Join hosts Chloe and Darci as they explore how defining your brand values and infusing them into your marketing helps you connect with your audience, build trust, and inspire customer loyalty.
82% of buyers want a brand’s values to align with their own and, again and again, we’ve seen that play out in real time. From Starbucks to StickerMule, when a brand’s audience realizes its values don’t align with their own, many decide to shop elsewhere.
Whether you've just begun to define your brand values or are looking to further refine them, this episode offers practical steps to help small business owners uncover what truly drives their business and communicate it in a way that inspires long-term brand loyalty.
Follow Brand Jam:
Instagram https://www.instagram.com/brandjampod/
Threads https://www.threads.net/@brandjampod
Website https://www.brandjampod.com
Follow Chloe at Chloe Arielle Design:
Website https://www.chloearielle.com/
Instagram https://www.instagram.com/chloearielle
Threads https://www.threads.net/@chloearielle
Follow Darci at Sweet Tooth Creative
Website https://sweettoothcreative.com/
Join hosts Chloe and Darci as they explore how defining your brand values and infusing them into your marketing helps you connect with your audience, build trust, and inspire customer loyalty.
82% of buyers want a brand’s values to align with their own and, again and again, we’ve seen that play out in real time. From Starbucks to StickerMule, when a brand’s audience realizes its values don’t align with their own, many decide to shop elsewhere.
Whether you've just begun to define your brand values or are looking to further refine them, this episode offers practical steps to help small business owners uncover what truly drives their business and communicate it in a way that inspires long-term brand loyalty.
Follow Brand Jam:
Instagram https://www.instagram.com/brandjampod/
Threads https://www.threads.net/@brandjampod
Website https://www.brandjampod.com
Follow Chloe at Chloe Arielle Design:
Website https://www.chloearielle.com/
Instagram https://www.instagram.com/chloearielle
Threads https://www.threads.net/@chloearielle
Follow Darci at Sweet Tooth Creative
Website https://sweettoothcreative.com/
Previous Episode
Ep. 5: SEO Basics for Small Businesses
This week Chloe and Darci walk listeners through the basics of SEO (search engine optimization) or how to ensure your business is discoverable through search.
For small businesses, every audience member matters and showing up in search results is a great way to generate organic traffic to your website.
But confusing algorithms and complicated tools can make SEO seem scary or overwhelming. Well, Chloe and Darci are here to show you it really doesn’t have to be.
If you’re a small business owner seeking a simple, intuitive approach to SEO, you won’t want to miss this episode!
Resources mentioned in this episode include:
Solarwinds Pingdom (page speed test)
TinyPNG (Image compression for web use)
Follow Brand Jam:
Instagram https://www.instagram.com/brandjampod/
Threads https://www.threads.net/@brandjampod
Website https://www.brandjampod.com
Follow Chloe at Chloe Arielle Design:
Website https://www.chloearielle.com/
Instagram https://www.instagram.com/chloearielle
Threads https://www.threads.net/@chloearielle
Follow Darci at Sweet Tooth Creative
Website https://sweettoothcreative.com/
Next Episode
Ep. 7: Getting Clear on Your Key Messages
Join hosts Chloe and Darci as they discuss an all too common struggle for small business owners - defining your brand’s key messages.
Key messages are an essential ingredient for a cohesive and effective marketing strategy. Clearly defined key messages will save you time when creating content and make building a cohesive brand feel so much easier. Yet they’re frequently overlooked by entrepreneurs when they DiY their branding.
In this episode, Chloe and Darci dispel the myth that defining key messages is a daunting process and show you how mixing in a pinch of intention and a dash of strategy can make all the difference when it comes to your brand’s development.
Follow Brand Jam:
Instagram https://www.instagram.com/brandjampod/
Threads https://www.threads.net/@brandjampod
Website https://www.brandjampod.com
Follow Chloe at Chloe Arielle Design:
Website https://www.chloearielle.com/
Instagram https://www.instagram.com/chloearielle
Threads https://www.threads.net/@chloearielle
Follow Darci at Sweet Tooth Creative
Website https://sweettoothcreative.com/
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