Ep. 3: Brand Clarity: What it is, Why it matters, & How to Achieve it
05/31/24 • 20 min
Join hosts Chloe and Darci as they talk about an essential ingredient that’s easy to overlook when you’re baking your brand from scratch: Brand Clarity.
This episode takes listeners beyond the buzzword, explaining why brand clarity is a critical first step towards building brand awareness and sharing practical ways to prioritize it in your creative process, even when you’re learning as you go.
So, if you’re building your brand on a budget and things feel a bit muddled, there’s no need to worry. Brand Jam has your back!
Follow Brand Jam:
Instagram https://www.instagram.com/brandjampod/
Threads https://www.threads.net/@brandjampod
Website https://www.brandjampod.com
Follow Chloe at Chloe Arielle Design:
Website https://www.chloearielle.com/
Instagram https://www.instagram.com/chloearielle
Threads https://www.threads.net/@chloearielle
Follow Darci at Sweet Tooth Creative
Website https://sweettoothcreative.com/
Join hosts Chloe and Darci as they talk about an essential ingredient that’s easy to overlook when you’re baking your brand from scratch: Brand Clarity.
This episode takes listeners beyond the buzzword, explaining why brand clarity is a critical first step towards building brand awareness and sharing practical ways to prioritize it in your creative process, even when you’re learning as you go.
So, if you’re building your brand on a budget and things feel a bit muddled, there’s no need to worry. Brand Jam has your back!
Follow Brand Jam:
Instagram https://www.instagram.com/brandjampod/
Threads https://www.threads.net/@brandjampod
Website https://www.brandjampod.com
Follow Chloe at Chloe Arielle Design:
Website https://www.chloearielle.com/
Instagram https://www.instagram.com/chloearielle
Threads https://www.threads.net/@chloearielle
Follow Darci at Sweet Tooth Creative
Website https://sweettoothcreative.com/
Previous Episode
Ep. 2: Brain Dumps & Brainstorms: Finding Your Creative Flow
Join hosts Chloe and Darci as they give listeners a behind-the-scenes peek into the early stages of their own creative processes, sharing exactly how they turn jumbled thoughts into clearly executed ideas.
Breaking down the difference between a brain dump and a brainstorm, along with how to use each one, this episode’s conversation is packed with valuable advice for finding your creative flow when your brain feels busy or (worse!) blocked.
So, whether you’re sifting through endless ideas for your brand or struggling to get started, Brand Jam has your back!
Resources mentioned in this episode include:
Chloe & Darci’s favorite free graphic design tool > Canva
Darci’s favorite pens > Pilot G2 in .38
Chloe’s favorite pens > Pilot G2 in .5
Creative coach extraordinaire > Caitlin Liz Fisher
Follow Brand Jam:
Instagram https://www.instagram.com/brandjampod/
Threads https://www.threads.net/@brandjampod
Website https://www.brandjampod.com
Follow Chloe at Chloe Arielle Design:
Website https://www.chloearielle.com/
Instagram https://www.instagram.com/chloearielle
Threads https://www.threads.net/@chloearielle
Follow Darci at Sweet Tooth Creative
Website https://sweettoothcreative.com/
Next Episode
Ep. 4: Building Digital Accessibility into Your Brand
Episode Overview:
Join hosts Chloe and Darci as they discuss the importance of building accessibility into your brand from day 1 and breakdown the basics for business owners who might be new to the topic.
From color contrast to alt text (and more), this episode of Brand Jam offers actionable tips and helpful tools to make your brand’s digital presence accessible to a wider audience.
So, if you’re a small business owner who wants to build an inclusive brand, you won’t want to miss it!
Resources mentioned in this episode include:
Web AIM color contrast checker
Using Design Accessibility in Canva
Follow Brand Jam:
Instagram https://www.instagram.com/brandjampod/
Threads https://www.threads.net/@brandjampod
Website https://www.brandjampod.com
Follow Chloe at Chloe Arielle Design:
Website https://www.chloearielle.com/
Instagram https://www.instagram.com/chloearielle
Threads https://www.threads.net/@chloearielle
Follow Darci at Sweet Tooth Creative
Website https://sweettoothcreative.com/
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