The Brandsmith

Welcome to the Brand it! with Petchy podcast – a podcast dedicated to helping you discover and consistently express your brand’s inner core – so you can attract those dream clients of yours with ease! I’m Petchy; a brand strategist and identity designer, and I want to demystify this whole branding malark, inspire you and give you some handy tips as you evolve your brand.

This is the episode where I tell you a bit about who I am, what the heck this podcast will be all about and what I want you to take away from it. I’ll try to keep this intro episode short and sweet, so that we can get on to the good stuff sooner rather than later!

If you’re ready to take your brand to the next level, and have some fun along the way, then tune in!

I am soooo excited about this episode you’re about to hear! I know I say this every time, but this is an episode I’ve been looking forward to – maybe even a little bit more than usual. Can I even say that without offending any of my other guests? Ah well, I just did.

Because today, my dear listeners, today I have the pleasure of introducing you to someone whose work has inspired and directly impacted me and my business; first as I consumed pretty much every free resource she has ever created (I’m still eagerly awaiting her podcast episodes every Wednesday, and you should too!) and then as I joined her group programme Rebellious Success – and now to be able to call her a friend, and soon-to-be client at the time of recording this... It’s awesome. She’s awesome.

Erika Tebbens is a Sales Strategist for ambitious misfits who want success, but aren't willing to compromise who they are to get there. (See why I was drawn to her?) She works with service-providers, consultants, and coaches to create custom growth plans that avoid complex systems, sleazy sales tactics, or battling burnout. With 17+ years experience running successful businesses, from solo operations to multimillion dollar retail teams, Erika knows that there's no one "perfect" way to operate – only one that’s perfectly aligned with your strengths, values, and vision. She also hosts the weekly Sell it, Sister! Podcast where she dishes out BS-free business advice.

Shownotes

Connect with Erika:

Website / Podcast / Free no-sleaze sales guide / Rebellious Success group programme

So many of you have asked me to do an episode about fonts and colours, so today we are going to look at how to choose fonts for your brand, and take a deeper dive into some of the options available to you.

NOTE: This episode was recorded before the horrific events we see unfold in Ukraine right now, with the ongoing Russian invasion, and all the fear, suffering and loss of lives that war inevitably brings. I feel helpless, sad, scared and angry. I want to make it clear that I stand with the brave people of Ukraine – and I also stand with the thousands of Russians who take to the streets, putting themselves in danger to protest the war and oppose Putin's regime. I’d like to invite you to join me in one minute of silence. During that minute, take the time to visit https://supportukrainenow.org/ – it’s a list of links (curated by Ukrainians) that tells you real ways you can help Ukraine as a foreigner. If you can, please consider donating to one of the organisations listed. If you do donate, send me an email to let me know, [email protected], and as a thank you I’ll gift you my Brand it! Strategy Workbook.

Let’s move on to the episode:

Today I'm joined by Maya Šarić – sales copywriter, messaging strategist and owner of SharpshineCopy. She helps coaches and soulful service-based business owners win more freedom in business and life through content that connects people and stands out.

With a background in philology, translating, and business, she’s been uncovering the wow factor in business owners’ offers and personal brands for more than 4 years, taking all the other puzzle pieces like insights and data from their ideal clients, transmuting them into powerful messages on websites, sales pages and emails.

In this episode, Maya and I will talk more about what it really means to stand out from the crowd, if you can actually attract and convert clients with your content – or if it’s a myth and you have to give in and chase them down in DMs and bots - even if that’s not your “style.”

Shownotes: https://petchy.co/shownotes/053

Connect with Maya: Website / Instagram / Facebook

Workshop: Shortcut to a stunning website

I'm kicking autumn off with a special client spotlight episode to highlight my Brand it! Group programme.

For those of you who are new around here, Brand it! is an intimate group experience where I help you go from confusion to brand clarity → in just 12 weeks, as you discover and define your brand’s unique purpose and personality, find the confidence to own your sh*t, tap into your uniqueness to spark meaningful connections — and attract more of those omg, yes! 🤩 clients.

At the time this episode airs I’m in the middle of enrolling students for the second cohort of the programme, and what better way to give you an insight into what it’s actually like — than to invite one of my past students on to tell you about their Brand it! experience?

So that’s exactly what I did. Lynn Dutrow was a student in the first cohort of Brand it! and in this episode I chat with her about her brand strategy journey. Lynn calls herself a Compassionate AssKicker, and has a background in psychology, education, coaching, and motorcycle sales. She specialises in supporting Empathic Entrepreneurs and Purpose-fuelled Professionals in enjoying their success with less stress. She’s also the author of the book ALIGNED as Fuck — transforming your inner assholes into allies. Yep, she’s pretty awesome, and I’m proud to be able to call her a client and a friend.

Links:

• Shownotes
• Brand it! group programme
• Book: ALIGNED as Fuck — transforming your inner assholes into allies
• LynnDutrow.com
• Connect with Lynn on Instagram
• Connect with Lynn on Linkedin