Child labour in your Chocolate? Warning - it's worse than it was. Tony’s Chocolonely UK update episode.

07/21/20 • 30 min

How many of us eat chocolate or other cocoa-based products without realising – and this is deadly serious – that we could be unwittingly funding child labour and even child slavery in West Africa?

Almost a year ago, we interviewed Ben Greensmith, the UK country manager of Tony’s Chocolonely, and we heard how this amazing company is trying to change the cocoa industry and eradicate child labour and childhood slavery. If you’d like to listen to this episode, look for Series 1 Episode 8 (SE1Ep8) on your podcast player.

A month or so ago, I learned that the level of child labour in West African cocoa farms had actually increased over the past 10 years, which just really shocked and saddened me.

In this special catch-up episode, I asked Ben to bring us up to speed with the situation in West Africa, as well as share with us how Tony’s Chocolonely is doing in the U.K. market since its launch.

If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify

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S2EP12 Timestamps to follow.

A month or so ago, I learned that the level of child labour in West African cocoa farms had actually increased over the past 10 years, which just really shocked and saddened me.

If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify

& SHARE it on your social media

S2EP12 Timestamps to follow.

Previous Episode

Funding/investment 101 by Piper, the investment partner of choice of Propercorn, Mindful Chef and many many more!

It’s tough times out there for many brands. Even for the lucky ones who are seeing an increase in sales due to the current situation, future plans are up in the air and investment in growth is on pause, with so much depending on how things pan out over the next few months.

We wanted to find out what’s happening in the world of investment & funding for brands with big growth plans: have most put their investment journeys on hold? What should you do if you were planning to raise money this year?

In this episode we’re talking to Yasha Estraikh, who’s an Associate Partner at Piper, the investment partner of choice for brands such as Propercorn, Mindful Chef and many more you’ll recognise. Yasha is in charge of Brand and Customer Research and Insight, and he helps brands keep their customer at the centre of everything they do.

I learnt SO much from this hour with Yasha – not only that most sources of investment are focusing on their current portfolios at the moment, but tons about how funding and investment for growing brands works in general. If you have ever really wanted to understand how it all works, you need to listen to this!

If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes & SHARE it on your social media!

S2EP11 Timestamps to follow.

Next Episode

How should your Approach to Marketing Investment Change as you become a Grown-up Brand?

Mark Mulhern is a Brand Performance Coach with a spectacular CV in brand advertising and through-the-line Marketing investment. He’s worked agency-side for the past 20+ years managing advertising accounts worth £100M of pounds and dollars, for clients such as Mars, Unilever, McDonalds, Amazon, Virgin and Sainsbury’s.

If you’ve listened to the first few episodes of Series 1 of Brand Growth Heroes, you’ll know that one of the New 4Ps of Transformational Growth is PROCESS – how insurgent brands define and attack challenges differently to incumbent or less successful brands.

One of these challenges is managing the transition of how you approach your MARKETING INVESTMENT as a start-up, vs. how you think about it and deliver it as an emerging brand with a serious growth trajectory.

If you’ve been pootering along nicely with sampling and social media, but recognise that the time has come to get your head around what a more strategic approach looks like, then this episode is for you.

If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify

& SHARE it on your social media