Brand Gravity Show
Kaye Putnam
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Top 10 Brand Gravity Show Episodes
Goodpods has curated a list of the 10 best Brand Gravity Show episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Brand Gravity Show for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Brand Gravity Show episode by adding your comments to the episode page.
Press Release Expertise: Insights and Strategies with Mickie Kennedy
Brand Gravity Show
10/19/23 • 31 min
Join us in this episode of the Brand Gravity Show as we sit down with Mickie Kennedy, Founder and President of eReleases. We touch upon identifying and leveraging your business's unique aspects, the significance of trade publications, and the common pitfalls in the PR world. Hear personal insights from Mickie's own entrepreneurial voyage, discover the art of crafting compelling press releases, and glean invaluable guidance for entrepreneurs at every stage.
We talk about:
[0:00] Intro
[01:57] Captivating the Media's Attention
[02:49] The Evolution of Press Releases
[03:36] Utilizing Press Releases for Marketing
[06:15] Successful Campaign
[10:41] Capitalizing on Your Unique Selling Point
[13:21] Staying Updated with Current Trends
[15:12] Trade Publications
[16:06] Pitfalls to Steer Clear of
[18:36] Deciding When to Launch a Press Release
[21:25] Unlocking Your Business's Full Potential
[22:38] Mickie's Journey of Business Expansion
[25:32] Crafting an Engaging Press Release
[26:44] Connecting with Mickie
[27:18] Valuable Guidance for Entrepreneurs
Connect with Mickie here:
https://www.ereleases.com/
https://www.facebook.com/ereleases.press.release.distribution
https://twitter.com/ereleases
Connect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
https://www.youtube.com/user/marketingkaye
https://www.facebook.com/marketingkaye/
https://www.kayeputnam.com/
https://www.kayeputnam.com/brand-clarity-collective/
Brand Mastery: From Individual to Empire with Laura Bull
Brand Gravity Show
11/20/23 • 31 min
In this episode of the Brand Gravity Show, we dive deep into the world of branding and marketing with Laura Bull, a best-selling author and seasoned brand strategist. Laura brings her wealth of experience from a decade at Sony Music Entertainment and her insights as a recognized leader in transforming individuals into influential and competitive business brands. We explore the nuances and intersections of branding and marketing, delving into what it takes to build a successful personal brand. Laura shares her unique perspective on achieving brand clarity, the importance of owning your image, and the strategies behind expanding your influence from an individual level to an empire.
We talk about:
[01:26] Branding vs. Marketing
[02:34] Building a personal brand
[05:24] What makes a successful brand
[07:40] Get brand clarity
[10:31] Brand matrix
[13:15] Owning your image
[18:29] Redefining and growing your influence
[23:06] Individual to empire
[26:03] Unique revenue streams
[28:04] Where to find Laura
[28:19] Grow your personal brand
Connect with Laura here:
- www.thebrandmgmt.com
- https://www.facebook.com/thebrandmgmtco
- From Individual to Empire: https://www.thebrandmgmt.com/the-book
Connect with Kaye here:
Making Your Sales Strategy More Human with Hera Zee
Brand Gravity Show
09/12/22 • 32 min
Regardless of how long you’ve been in business, you may still have an aversion to sales.
Something I often hear from entrepreneurs is how much they find asking for the sale awkward and uncomfortable, even when they’ve been doing it for a long time.
In this episode, Hera Zee joins me to talk about making your sales strategy more human.
Hera Zee is a Sales + Marketing Strategist for Online Entrepreneurs who want to structure their business for profit, sustainability + growth. For the past decade, Hera has been a strategist behind the scenes of thousands of businesses and has become known for her ability to find a business' blindspots + leverage them to increase profit + sales. Her real, honest and transparent way of explaining things is a refreshing take on Marketing.
We talk about:
[2:50] What to do if you’re nervous about online sales
[4:05] The levers that go into a buying decision
[6:55] What teaching yoga taught Hera about sales
[9:40] How Hera hears pain points, desires and what people need
[14:05] What Hera learned by doing 1000 free sales calls
[18:40] How to show up consistently and personably on social media
[24:50] Tips for taking space from the online world and still showing up as a brand
[28:15] The best ways to learn and grow
Resources mentioned in episode:
- 40% OFF custom MEMOJIS GIFS to grab attention + show up in Stories: https://www.zeecourses.com/memoji
- Find the gaps in your business and receive a free customized marketing Roadmap: learn.herazee.com/roadmap
Connect with Hera here:
- Instagram: www.instagram.com/herazee
- Twitter: www.twitter.com/herazee
- Facebook: www.facebook.com/herazee
- https://learn.herazee.com/grow
Connect with Kaye here:
Building a Resilient Brand with Nathalie Nahai
Brand Gravity Show
06/26/23 • 33 min
In this episode of The Brand Gravity Show, we are joined by Nathalie Nahai, an expert in human behavior, web design, and the arts. Nathalie takes us on a journey through her latest book, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience," a groundbreaking work that has earned accolades as one of the most influential business books of our era.
Nathalie's extensive experience as a speaker, consultant, and facilitator for Fortune 500 companies shines through as she shares valuable insights on ethically applying behavioral science principles to enhance business practices. Her ability to ignite conversations and provide tools and strategies for harnessing human potential has made a significant impact on organizations worldwide.
Tune in to this episode of The Brand Gravity Show for a thought-provoking exploration of brand resilience, values, and the psychology behind building successful businesses. Whether you're a business owner, visionary, or simply interested in understanding the dynamics of the evolving business landscape, this conversation is sure to inspire and inform.
We talk about:
[0:00] Intro
[3:00] Inspiration for the new book: Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience
[4:18] Navigating the intersection of AI, resilience, and adaptation
[7:27] Embracing transformations
[12:33] Exploring values, frameworks, and barometers for alignment
[17:22] The future of business
[21:41] The impact of thoughtful marketing
[25:27] Finding balance and restoring creativity
[28:32] Aligning values with business
[29:13] The power of belonging, competence, and autonomy
Connect with Nathalie Nahai here:
- Hive Podcast: https://www.nathalienahai.com/the-hive-podcast/
- The Digital Age: Understanding & Reclaiming Systems Of Power: https://www.digitalage-course.com/
- https://www.nathalienahai.com/
- https://twitter.com/NathalieNahai
- https://www.instagram.com/nathalienahai/
Mentions:
- https://thevaluesmap.com/
- https://thisjungianlife.com/podcast/
- https://www.thegreatsimplification.com/
- https://www.upstreampodcast.org/about
- https://accidentalgods.life/our-podcast/
Connect with Kaye here:
Leading Change in a Hyper-Connected World with Caleb Gardner
Brand Gravity Show
10/23/23 • 39 min
Join us in this episode of the Brand Gravity Show as we sit down with Caleb Gardner, a seasoned change leader and innovation strategist who has made an indelible mark across government, politics, and the corporate landscape. Caleb's career is defined by a relentless commitment to driving positive change.
Formerly the lead digital strategist for OFA, Barack Obama's political advocacy group, Caleb orchestrated one of the world's largest digital programs. However, his expertise extends far beyond politics. As the co-founder of 18 Coffees, a strategy consulting firm, he helps mission-driven businesses shape the future.
Caleb is a prolific writer and a sought-after expert for major media outlets. He shares his insights on global stages and at corporate events for renowned brands. In this conversation, we explore his latest book, "No Point B," and cover topics ranging from innovation strategy to navigating change in a hyper-connected world.
We talk about:
[02:16] What is an innovation strategist?
[03:15] Caleb’s nonlinear path to entrepreneurship
[05:06] Impactful results
[08:18] Adapting to accelerating change
[10:38] Exploring systems theory and cultivating a growth mindset
[13:41] Unveiling the 70/20/10 budgeting approach
[17:55] Effective internal communication
[19:27] Fostering consistency in an organization
[22:05] Entrepreneurial insights on addressing controversy and politics
[26:39] Living your values
[28:35] Aspirations for 'No Point B'
[31:13] Caleb's application of principles
[34:29] Moving the market
[36:01] Where to find Caleb
[37:02] Actionable advice for listeners
Connect with Caleb here:
Mentions:
- No Point B: https://calebgardner.com/books
Connect with Kaye here:
How to Build a Brand People Will Remember with Stephen Houraghan
Brand Gravity Show
02/06/23 • 45 min
In this episode, Stephen Houraghan joins me to talk about how to build a brand people will remember.
A great brand is so much more than colors, fonts and logos. It’s how it makes people feel, the words they associate with it, and how it changes their lives.
So, how do you create that relationship between your audience and your brand?
Stephen Houraghan is a brand strategist, consultant, the CEO and Founder of Brand Master Academy and the host of The Brand Master Podcast.
Stephen has a background in business and finance, providing advice in stock and options trading for retail and institutional investors on the ASX (Australian Securities Exchange).
Stephen has shared his ideas on branding and marketing for publications such as Hubspot, Marketo, Creative Bloq, Design Taxiand has appeared on industry podcasts such as Just Branding, Brand Design Masters, Logo Geek and Brand Tuned.
Today he shares these proprietary systems, knowledge, and experience in business, branding and marketing to tens of thousands of students and followers through The Brand Master Academy Programs, The Brand Master Podcast, The Academy Youtube channel and the growing Brand Strategy Community.
We talk about:
- [4:40] The magic that happens when you focus on building your brand
- [8:00] The lens in which Stephen looks through when it comes to brand building
- [11:10] The foundation of a brand
- [16:00] Are brand archetypes useful?
- [19:50] What entrepreneurs get misconstrued about branding
- [28:15] Growing and scaling on YouTube
- [33:10] About the Brand Master Academy
- [40:00] Stephen's favorite way to learn
- [42:20] One piece of knowledge Stephen wants every entrepreneur to know
Resources:
- Brand Strategy Blueprint: https://brandmasteracademy.com/brand-strategy-blueprint/
Connect with Stephen here:
- Instagram: https://www.instagram.com/stephenhouraghan/
- Twitter: https://twitter.com/brandmasteracad?lang=en
- Facebook: https://www.facebook.com/groups/brandmasteracademy
- YouTube: https://www.youtube.com/c/brandmasteracademy
- Podcast: https://brandmasteracademy.com/brand-master-podcast/
- https://brandmasteracademy.com/
Connect with Kaye here:
How to Use the Enneagram in Business with Sarah L Wallace
Brand Gravity Show
01/30/23 • 38 min
In this episode, Sarah Wallace joins me to talk about the Enneagram for entrepreneurs and how to use it.
Do you know your Enneagram type? Have you used it to help make business decisions or hire a team?
The ways in which we relate to one another, balance each other in business, and create from a place of purpose are all driven from who we are innately as human beings – and where we fall on the Enneagram scale.
Sarah is a Certified Enneagram Coach, host of the Enneagram MBA podcast, speaker, and workshop facilitator. With over 13+ years in relationship building roles working with government agencies and companies like the US EPA and adidas Outdoor, now small business owners, large organizations, and event organizers hire Sarah to help them use the Enneagram to develop confident, empathetic, and emotionally intelligent leaders with powerful, productive, and happy teams.
We talk about:
- [0:00] Intro
- [4:00] What is Enneagram?
- [5:30] How knowing your Enneagram changes awareness, communication and growth
- [12:45] Advice for entrepreneurs looking to take an Enneagram test
- [13:40] Three marketing styles based on the triads of the Enneagram
- [18:15] Using the enneagram to work more cohesively as a team
- [24:35] Playing into your Enneagram strengths to build a business you love
- [25:55] How to make the Enneagram applicable to you
- [29:55] Using the Enneagram in business
- [33:15] One big takeaway Sarah wants every entrepreneur to know
Resources:
- Cheatsheet: https://www.enneagrammba.com/cheatsheet
- Resources: https://www.enneagrammba.com/resources
- Enneagram Quiz: https://personalitypath.com/free-enneagram-personality-test/
Connect with Sarah here:
- Instagram: www.instagram.com/enneagrammba
- Twitter: https://twitter.com/enneagram_mba
- Facebook: https://www.facebook.com/enneagrammba
- https://www.enneagrammba.com/
Connect with Kaye here:
How to Develop a Smart Business Strategy with Staci Hauschild
Brand Gravity Show
12/05/22 • 41 min
In this episode, Staci Hauschild joins me to talk about how entrepreneurs can develop a smart business strategy.
As visionaries, it can be challenging to take all of your big ideas and break them out into a plan. But what happens when we keep all of our ideas inside our minds is that we become overwhelmed with possibility, which leads to inaction.
Staci Hauschild is a director of operations and ClickUp consultant. She helps feminist entrepreneurs smash the patriarchy via strategic planning and business management so CEOs can create positive change in the world, increase their profits, and take real (business-free) vacations. Staci has lived all over the world and now calls Oaxaca, Mexico, home where she lives with her two rescue pups and a sassy Siamese cat. She enjoys hiking, collecting rare tropical plants and cacti, and believes that every day should start with a strong cup of coffee and a good book.
We talk about:
- [0:00] Intro
- [5:45] The benefits of investing time and energy into strategic planning
- [7:20] Organizational whiplash
- [10:05] How to prioritize your ideas and plan strategic objectives
- [13:35] What’s possible for your business once you plan strategically
- [23:30] Common mistakes when strategizing
- [28:20] How to know if you’re ready for a strategic planner
- [33:55] Staci’s favorite tool for learning
- [37:50] What all entrepreneurs should know
Resources mentioned in episode:
- Brand Gravity Show listeners get $250 off a full strategic planning service to provide them with clarity, direction, and a plan for their business.
- The Zeigarnik Effect Explained: https://www.psychologistworld.com/memory/zeigarnik-effect-interruptions-memory
Connect with Staci here:
- Instagram: www.instagram.com/stacihauschild
- Facebook: https://www.facebook.com/staci.d.hauschild
- www.stacihauschild.com
Connect with Kaye here:
How to Market Without Social Media with Sonaya Williams
Brand Gravity Show
11/21/22 • 33 min
In this episode, we’re covering how to market your business without social media.
Is it possible to grow a successful business without posting online all day? How can you deliver your message to those who need it in a way that doesn’t keep you attached to your phone all day?
Joining me for this conversation is Sonaya Williams.
Sonaya is the founder of The CEO Partner®, a digital agency that focuses on helping our clients create repeatable revenue with turnkey operational support through online products. Their clients are service professionals that are well known experts in their field and are ready to create new revenue online.
Sonaya started her Operations Agency in 2011 while still working full-time as a Senior Financial Systems Analyst. Since then, she has built a profitable agency and learned a ton of good and bad lessons along the way.
The CEO Partner solves the problems she knew so many business owners faced. Her message is clear - When we create systems + gather support, we build incredible, successful businesses AND happy Lives – for ourselves and the people we love. Sonaya lives to help CEOs create an operational master plan for themselves and their teams, teaching efficient and effective systems and tools during the process.
Originally from New Jersey, now living in London, UK where she runs her international business. She is grateful to be living her dream with her husband and young daughters by her side and has ambitious plans for the future.
We talk about:
- [2:40] How Sonaya got into business
- [5:15] The most common leaks entrepreneurs have in their businesses
- [7:00] The changes that come with running a business internationally
- [8:30] Popular advice Sonaya has disregarded when it comes to business growth
- [11:10] Creating and marketing her magazine
- [15:05] Building a business around referrals
- [20:40] What’s most exciting to Sonaya about business right now
- [23:25] Creating client onboarding kits
- [27:50] A life-changing resource Sonaya recommends to listeners
Resources mentioned in episode:
- Built to Sell: How to Build a Business That Can Thrive Without You by John Warrillow
- Financially Forward by Alexa von Tobel
Connect with Sonaya Williams here:
- Instagram: https://www.instagram.com/theceopartner/
- Instagram: https://www.instagram.com/sonaya.williams
- Twitter: www.twitter.com/sonayawilliams
- Facebook: https://www.facebook.com/TheCEOPartner/
- www.theceopartner.com
- http://theceopartner.com/insider
Connect with Kaye here:
The Power of Live Events and Making Space to Pause with Mia Alsup
Brand Gravity Show
08/29/22 • 26 min
Do you create space in your life and business to just pause?
How does intentional time away from your work and dedicated time to come home to yourself impact the way you show up in the world?
Joining me for this conversation is Mia Alsup, the Founder & Chief Experience Officer of Power in Your Pause. Her goal is to provide an experience that allows women to access the Power in Your Pause.
Mia is a RYT-200 Certified Yoga Instructor, Certified Mindfulness Meditation Instructor and Tier 1 Certified Baptiste Instructor. During her retreats, she enjoys leading empowering yoga practices, relaxing meditations and life-changing soul-care sessions with personal growth & development exercises.
When she's not teaching or practicing yoga, you can find her spending time with her family, riding her Peloton, curating playlists, listening to Podcasts, planning her next trip or gathering, being a local tourist, reading, or napping.
We talk about:
- [3:50] How Mia branded and named her business
- [5:10] The results that pausing will bring to your life
- [6:30] What inspired Mia’s retreat business
- [8:20] What you can expect from Mia’s retreats
- [14:00] How to map out an impeccable experience
- [19:00] Mia’s favorite journaling prompts
Resources mentioned in episode:
- Sign up for the Fall Retreat in August and get 25% off with code SUMMERSEND (www.powerinyourpause.com/register)
Connect with Mia here:
- Instagram: www.instagram.com/powerinyourpause
- Twitter: www.twitter.com/powerinyourpause
- Facebook: https://www.facebook.com/powerinyourpause
- www.powerinyourpause.com
Connect with Kaye here:
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FAQ
How many episodes does Brand Gravity Show have?
Brand Gravity Show currently has 75 episodes available.
What topics does Brand Gravity Show cover?
The podcast is about Business Podcast, Marketing Podcast, Branding, Marketing, Psychology, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Brand Gravity Show?
The episode title 'Designing Your Marketing Strategy by Discovering Your Marketing Personality with Brit Kolo' is the most popular.
What is the average episode length on Brand Gravity Show?
The average episode length on Brand Gravity Show is 34 minutes.
How often are episodes of Brand Gravity Show released?
Episodes of Brand Gravity Show are typically released every 7 days.
When was the first episode of Brand Gravity Show?
The first episode of Brand Gravity Show was released on Jul 4, 2022.
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