Brand & New
INTA
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
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RECORDED BEFORE THE CURRENT SANITARY CRISIS
Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning.
This episode sheds light on brand crisis management, the impact of such crises on brand value and intellectual property assets, as well as the solutions and good practices of proactive and remediation plans.
Our guest, Shep Hyken, is Chief Amazement Officer at Shepard Presentations, St. Louis, Missouri, USA. Mr. Hyken is a customer service and experience expert, best-selling business author, and regular contributor to the Leadership Strategy section at Forbes.com. He explains and illustrates the spectrum of brand crises and the different ways—good and bad—to handle them!
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Shep Hyken (link to https://www.linkedin.com/in/shephyken/ and https://hyken.com)
Also of interest:
- INTA 2020 Annual Meeting & Leadership Meeting: Track—Managing Your Brand in Times of Crisis (link to: https://www.inta.org/inta-events/education-tracks/)
- INTA Bulletin: “Don’t Go Dark: An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19” (link to: https://www.inta.org/perspectives/dont-go-dark-do-not-stand-on-the-sideline-an-interview-with-edelmans-jennifer-cohan-on-brand-response-to-covid-19/)
- INTA News: The Effect of a Data Breach on Brand Value (link to https://www.inta.org/data-protection-committee-update-the-effect-of-a-data-breach-on-brand-value/)
- INTA's Recommendations to Enhance Brand Value Through Data Protection (link to https://www.inta.org/Advocacy/Documents/2018/Recommendations%20to%20Enhance%20Brand%20Value%20Through%20Data%20Protection.pdf)
- Blog about crisis management (link to https://brandfolder.com/blog/crisis-management)
05/22/19 • 21 min
06/10/24 • 25 min
The European Union formed in 1992 with the signing of the Maastricht Treaty in the city located at southern tip of the Netherlands. 12 counties initially joined the EU, and this has since grown to 27 member states. The European Union was once described as the “grand experiment.” Experiments are not without challenges... and setbacks. The exit of the United Kingdom—or Brexit—in 2020 was a major disappointment for the EU, but it has otherwise proven successful, albeit fragile and, in many respects, continues to strengthen as a unified citizen-led democracy.
The last few years have been tough on the EU. Economic uncertainty, rising inflation, and high energy prices, largely linked to Russia’s invasion of Ukraine, have left Europeans with a deepening sense of pessimism. In a survey of Europeans in the 2023 Edelman Trust Barometer, only 20 percent agreed that they or their family will be better off in next five years. Trust in government is low and there is a deepening divide on critical issues.
At the same time, the EU is the largest single market globally today. With a population approaching 450 million people and a GDP of €16 trillion, if it was a country, it would be the world’s third largest (by both these metrics). The EU is ultimately a political and economic partnership, but it faces similar challenges to other economies. And these challenges are frequently compounded by the need to find consensus—and often compromise—among the 27 member states on very complex issues. No doubt, that is essentially how democracy works—it’s difficult by design—but the EU government and member states do just that: They find consensus and compromises, and they legislate. A recent example is the Artificial Intelligence Act, the first-ever legal framework on AI, which was unanimously endorsed by all 27 member states.
Our guest today is Karen Melchior. In 2019, Ms. Melchior became a Member of the European Parliament (MEP). Frustrated with the state of politics in both Denmark and the EU, she first ran for office in 2014 and was elected the following year to the Copenhagen City Council, where she served on the Social Committee and the Health and Care Committee.
Ms. Melchior has worked as a diplomat for the Danish Ministry of Foreign Affairs and in data protection law and IT security at the Danish Agency for Labor Market and Recruitment. She holds an MA in Law and a Masters of Public Administration.
As a MEP, Ms. Melchior serves on three committees: Legal Affairs, Women’s Rights and Gender Equality, and Internal Market and Consumer Protection. She is also a member of Renew Europe, the third-largest political group in the European Parliament.
In an online biography, Ms. Melchior said the following: “Political systems are created by people. They can also be changed by people. We cannot afford to let our frustrations grow to the point where they overshadow our capacity for action. Hate can be triggered as easily as hope. The society we have built, based on cooperation and freedom, is fragile. We need to fight every day to sustain it. We can achieve a lot if we dare to try! Let’s roll up our sleeves, lift our gaze, and work together to create the kind of world we want.”
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FAQ
How many episodes does Brand & New have?
Brand & New currently has 127 episodes available.
What topics does Brand & New cover?
The podcast is about Brand, Intellectual Property, Society & Culture, Property, Legal, Intellectual, Podcasts, Technology, Business, Artificial Intelligence and Innovation.
What is the most popular episode on Brand & New?
The episode title 'Women's Empowerment in Intellectual Property (2nd episode with Cristina Carvalho, Managing Partner, Arent Fox)' is the most popular.
What is the average episode length on Brand & New?
The average episode length on Brand & New is 25 minutes.
How often are episodes of Brand & New released?
Episodes of Brand & New are typically released every 14 days.
When was the first episode of Brand & New?
The first episode of Brand & New was released on Nov 4, 2018.
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