Brand and Butter

Tara Ladd

Always straight-talking (occasionally in-your-face), Brand and Butter is the no-BS branding podcast for modern marketers and business owners. Chokkas with clear-cut advice on the influence and power of branding - and how pairing associations, consumer behaviour, and design thinking can impact how we see, think, feel, and even taste.
Brand and Butter serves up refreshingly honest and never-dull conversations with some of today’s boldest brand strategists and architects. Sometimes funny, sometimes vulnerable (and often unapologetically blunt), this is the podcast that you wish you’d listened to before launch.
Tara Ladd is the Founder and Brand Strategist at Your One and Only, a brand and design studio rebelutionising ballsy brands to scale with human-centered strategy, behavioural insights, and psychology-driven design.

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Top 10 Brand and Butter Episodes

Goodpods has curated a list of the 10 best Brand and Butter episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Brand and Butter for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Brand and Butter episode by adding your comments to the episode page.

Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital

Brand and Butter

05/22/24 • 85 min

This episode goes deep into the strategies of purpose-driven branding and the importance of authenticity in establishing human-centric connections in the digital world. We reflect on the important role that strategic marketing plans, tailored to individual circumstances play in building genuine engagement and driving business growth.
Follow Oh My Digital
ohmydigitalagency.com.au
Instagram ohmydigital
TikTok @ohmydigital
Book a strategy call with OMD here
Tired of your brand blending in with the crowd?
Stop settling for mediocrity. The show notes have the key to standing the f*ck out.
Grab Your Seat in The Laboratory!

Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

Sorting Out Your Strategy: Business vs. Brand vs. Marketing

Brand and Butter

04/23/24 • 16 min

Business, Brand, Marketing... Ever get them confused? Let's break down the strategy types! Whether you're a startup or a seasoned pro, this episode breaks down the differences between business, brand, and marketing strategies. Gain the clarity you need to navigate the jargon strategies so you can make smarter strategic decisions and drive your company forward.
The Brain Lab is almost here – In The Brain Lab (part 1 of 3) where we're diving into the Science of Persuasion. Think of it as your secret weapon for understanding the inner workings of your customers' minds. We going head first (ha!) into behavioural science, decoding hidden motivations and the decision-making process that shapes why people choose (or don't choose) your brand. Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.

The Unseen Influence: How Subtle Cues Shape Your Brand's Perception

Brand and Butter

06/26/24 • 37 min

Ever wondered why some brands resonate with you while others fail to make an impression? Then strap in, because this episode speaks to the psychology that shapes brand perception. We'll also touch on the roles alignment, appearance, and communication styles have in crafting the overarching brand image.
Psst, here is the link to our FREE 'Brand Action Plan' mentioned in the episode.

Crafting a Winning Brand Strategy

Brand and Butter

01/30/24 • 35 min

Think about how you would approach training for a marathon — now apply that same method to developing a brand strategy. In this episode, I'm laying out the foundations of a rock-solid brand strategy. You'll learn why consistency is key and how personalities aren't just for people; they're the core of your brand and how you resonate with your audience.
Download our FREE Brand Action Plan here
Grab Your Seat In The Personal Brand Masterclass here
Get on The Laboratory Hub Waitlist here

Building Trust and Influence: The Intersection of Personal Branding and Social Impact

Brand and Butter

01/22/24 • 37 min

This week I'm tackling how my personal values as the founder were built into YO&O and how the two work together, yet stand alone. When I kicked off Your One and Only, I knew of the connection of brand reputation and personal branding. This episode speaks to the alignment of an authentic founder's story, and the impact an individual can have on a brand's public perception.
Download our FREE Brand Action Plan here
Sign Up to The Build a Bangin' Personal Brand here
Get on The Laboratory Waitlist here

You, Your Brand, and The Compound Effect

Brand and Butter

01/17/24 • 39 min

Did anyone ever tell you that brand marketing isn’t just playing big moves? Instead, it’s a focus on the smaller more habitual behaviours. In this week’s episode, I’m talking about the power of smaller moves compounding into large positives to scale your brand.
Links:
Download our FREE Brand Action Plan here
Sign Up to The Build a Bangin' Personal Brand here
Get on The Laboratory Waitlist here

Stop Holding Yourself Back feat. Fiona Luca

Brand and Butter

01/09/24 • 50 min

Last year saw some pretty big changes and a lot of hard times for people. Alongside that was the experience of reflection and identity, something that, as business owners, are deeply aligned. In this episode, I speak with Fiona Luca. Fiona, an accomplished entrepreneur and healer, leverages her expertise in dance, therapy, and business to empower others through her wellness programs, Move with Fiona Luca and Talking Youth. Her journey includes awards in business, a focus on mindfulness, and dedication to supporting youth and personal growth. This is a great podcast on identity and mindset, and shifting your perspective so you can grow your business and yourself.
Follow Fiona
Move with Fiona Luca Instagram – @movewithfionaluca
Fiona's Website – movewithfiona.com.au
Talking Youth Instagram – @talkingyouth_au
Talking Youth Website – talkingyouth.com.au

The Difference Between Personal and Business Brand

Brand and Butter

12/09/23 • 38 min

In this episode, we discuss the differences and connections between personal and business branding, and why nailing both matters. Learn how they work hand in hand to generate different intentions and outcomes.
Download our FREE Brand Action Plan that helps you set your brand strategy pillars.
https://shorturl.at/fKQWZ

Here's How To Identify and Find Your Audience

Brand and Butter

12/03/23 • 35 min

Following on from last week's episode on Audience Mapping, in this episode I'm discussing how you can find your audience. Join me as I dive into ways you can identify deeper connections with your audience so that you can position your brand to directly speak and attract them.
Download our FREE Brand Action Plan that helps you set your brand strategy pillars.
https://shorturl.at/fKQWZ

The Power of Memory in Branding

Brand and Butter

05/15/23 • 20 min

We're exposed to 4000 to 10000 every day. Want your brand to stand out? Look at brand recognition, but first, you should know about our brain's 4-step processing system. Only the best data sticks. Tune in to this episode and discover how to make your brand unforgettable.

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FAQ

How many episodes does Brand and Butter have?

Brand and Butter currently has 52 episodes available.

What topics does Brand and Butter cover?

The podcast is about Society & Culture, Strategy, Business, Podcasts, Entrepreneur, Marketing, Content, Design, Brand, Visual, Advertising and Branding.

What is the most popular episode on Brand and Butter?

The episode title 'Building Trust and Influence: The Intersection of Personal Branding and Social Impact' is the most popular.

What is the average episode length on Brand and Butter?

The average episode length on Brand and Butter is 32 minutes.

How often are episodes of Brand and Butter released?

Episodes of Brand and Butter are typically released every 7 days, 4 hours.

When was the first episode of Brand and Butter?

The first episode of Brand and Butter was released on Feb 23, 2023.

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Brand and Butter

Tara Ladd

Top 10 Brand and Butter Episodes

FAQ

How many episodes does Brand and Butter have?

What topics does Brand and Butter cover?

What is the most popular episode on Brand and Butter?

What is the average episode length on Brand and Butter?

How often are episodes of Brand and Butter released?

When was the first episode of Brand and Butter?

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