Brand and Butter

Tara Ladd

Always straight-talking (occasionally in-your-face), Brand and Butter is the no-BS branding podcast for modern marketers and business owners. Chokkas with clear-cut advice on the influence and power of branding - and how pairing associations, consumer behaviour, and design thinking can impact how we see, think, feel, and even taste.
Brand and Butter serves up refreshingly honest and never-dull conversations with some of today’s boldest brand strategists and architects. Sometimes funny, sometimes vulnerable (and often unapologetically blunt), this is the podcast that you wish you’d listened to before launch.
Tara Ladd is the Founder and Brand Strategist at Your One and Only, a brand and design studio rebelutionising ballsy brands to scale with human-centered strategy, behavioural insights, and psychology-driven design.

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Top 10 Brand and Butter Episodes

Goodpods has curated a list of the 10 best Brand and Butter episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Brand and Butter for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Brand and Butter episode by adding your comments to the episode page.

The Unseen Influence: How Subtle Cues Shape Your Brand's Perception

Brand and Butter

06/26/24 • 37 min

Ever wondered why some brands resonate with you while others fail to make an impression? Then strap in, because this episode speaks to the psychology that shapes brand perception. We'll also touch on the roles alignment, appearance, and communication styles have in crafting the overarching brand image.
Psst, here is the link to our FREE 'Brand Action Plan' mentioned in the episode.

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Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

The Psychology of Brand Attraction and Consumer Behaviour

Brand and Butter

03/05/24 • 30 min

Ever wondered why you gravitate towards certain brands, as if by magic? In this episode, we're touching on psychology, cognitive biases, and their powerful sway over our buying decisions. From emotional triggers to the influence of habits, they all work together to guide our choices—often from the shadows of our awareness.
And, if you want to learn more about consumer psychology and branding get on The Laboratory list. Things are about to get hot!

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See How This Social Impact Startup is Trying To Reshape Societal Wealth

Brand and Butter

04/30/24 • 59 min

Ever wondered how a finance industry could operate if it genuinely prioritised the well-being of its customers over its profit margins? Kane Jackson, co-founder and CEO of Maslow, joins us to share insights into his human-centered approach that's creating talk in the financial sector. In this episode, I chat with Kane about Maslow's innovative strategies that extend equitable financial services to marginalised communities, and discuss my own, personal decision to endorse and invest in a company that's pioneering a societal shift towards inclusivity and aligning profit with customer interest.
Stick around for a really interesting discussion that promises to challenge your perspectives on finance, leadership, and societal change.
See the Linkedin post referenced here.
Connect:
See the Maslow Website
Maslow Linkedin
Maslow Instagram
Listen to the podcast: Chasing Financial Inequality

Invest in Maslow:
Invest in Maslow here, time is almost up!
In other news:
The Brain Lab is almost here – In The Brain Lab (part 1 of 3) where we're diving into the Science of Persuasion. Think of it as your secret weapon for understanding the inner workings of your customers' minds. We going head first (ha!) into behavioural science, decoding hidden motivations and the decision-making process that shapes why people choose (or don't choose) your brand. Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.

Send us a text

The Unf*ckwithable Brand: Using Psychology to Build Loyalty

Brand and Butter

05/29/24 • 34 min

In this episode, I discuss the psychological factors that influence consumer behaviour. Learn how personal experiences, cultural contexts, and inherent biases shape decision-making. I speak to the impact of aligning your brand with the values and emotions of your target audience, and how they can impact everyday shopping habits to significant financial decisions.
Want to use the power of psychology to attract your audience?
Then you'll want to grab a seat in The Brain Lab – See here.
Hurry Doors Close Sunday 2 June at 11pm AEST!

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Why Every Business Needs to Pay Attention to Triple J's Rebrand

Brand and Butter

11/01/24 • 27 min

Have you seen Triple J's recent rebranding? It's a solid example of how branding is evolving to align with cultural tides. In this episode, I'm exploring how understanding generational shifts and societal trends can prevent your business from becoming irrelevant. I highlight the critical role of creativity in the future of branding, and why this is a warning to everyone for what's to come.
As mentioned in the episode, here is the Bouba Kiki Effect psychology breakdown.
P.S. Want to stay ahead of the curve and evolve your brand to truly kick ass? Jump on the waitlist for The Laboratory and join a crew of forward-thinking entrepreneurs who are on a mission to make moves.

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Crafting a Winning Brand Strategy

Brand and Butter

01/30/24 • 35 min

Think about how you would approach training for a marathon — now apply that same method to developing a brand strategy. In this episode, I'm laying out the foundations of a rock-solid brand strategy. You'll learn why consistency is key and how personalities aren't just for people; they're the core of your brand and how you resonate with your audience.
Download our FREE Brand Action Plan here
Grab Your Seat In The Personal Brand Masterclass here
Get on The Laboratory Hub Waitlist here

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Building Trust and Influence: The Intersection of Personal Branding and Social Impact

Brand and Butter

01/22/24 • 37 min

This week I'm tackling how my personal values as the founder were built into YO&O and how the two work together, yet stand alone. When I kicked off Your One and Only, I knew of the connection of brand reputation and personal branding. This episode speaks to the alignment of an authentic founder's story, and the impact an individual can have on a brand's public perception.
Download our FREE Brand Action Plan here
Sign Up to The Build a Bangin' Personal Brand here
Get on The Laboratory Waitlist here

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You, Your Brand, and The Compound Effect

Brand and Butter

01/17/24 • 39 min

Did anyone ever tell you that brand marketing isn’t just playing big moves? Instead, it’s a focus on the smaller more habitual behaviours. In this week’s episode, I’m talking about the power of smaller moves compounding into large positives to scale your brand.
Links:
Download our FREE Brand Action Plan here
Sign Up to The Build a Bangin' Personal Brand here
Get on The Laboratory Waitlist here

Send us a text

Stop Holding Yourself Back feat. Fiona Luca

Brand and Butter

01/09/24 • 50 min

Last year saw some pretty big changes and a lot of hard times for people. Alongside that was the experience of reflection and identity, something that, as business owners, are deeply aligned. In this episode, I speak with Fiona Luca. Fiona, an accomplished entrepreneur and healer, leverages her expertise in dance, therapy, and business to empower others through her wellness programs, Move with Fiona Luca and Talking Youth. Her journey includes awards in business, a focus on mindfulness, and dedication to supporting youth and personal growth. This is a great podcast on identity and mindset, and shifting your perspective so you can grow your business and yourself.
Follow Fiona
Move with Fiona Luca Instagram – @movewithfionaluca
Fiona's Website – movewithfiona.com.au
Talking Youth Instagram – @talkingyouth_au
Talking Youth Website – talkingyouth.com.au

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Sorting Out Your Strategy: Business vs. Brand vs. Marketing

Brand and Butter

04/23/24 • 16 min

Business, Brand, Marketing... Ever get them confused? Let's break down the strategy types! Whether you're a startup or a seasoned pro, this episode breaks down the differences between business, brand, and marketing strategies. Gain the clarity you need to navigate the jargon strategies so you can make smarter strategic decisions and drive your company forward.
The Brain Lab is almost here – In The Brain Lab (part 1 of 3) where we're diving into the Science of Persuasion. Think of it as your secret weapon for understanding the inner workings of your customers' minds. We going head first (ha!) into behavioural science, decoding hidden motivations and the decision-making process that shapes why people choose (or don't choose) your brand. Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.

Send us a text

Show more best episodes

FAQ

How many episodes does Brand and Butter have?

Brand and Butter currently has 56 episodes available.

What topics does Brand and Butter cover?

The podcast is about Brand, Branding, Society & Culture, Marketing, Entrepreneur, Design, Advertising, Podcasts, Business, Strategy, Visual and Content.

What is the most popular episode on Brand and Butter?

The episode title 'Building Trust and Influence: The Intersection of Personal Branding and Social Impact' is the most popular.

What is the average episode length on Brand and Butter?

The average episode length on Brand and Butter is 32 minutes.

How often are episodes of Brand and Butter released?

Episodes of Brand and Butter are typically released every 7 days, 4 hours.

When was the first episode of Brand and Butter?

The first episode of Brand and Butter was released on Feb 23, 2023.

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Brand and Butter

Tara Ladd

Top 10 Brand and Butter Episodes

FAQ

How many episodes does Brand and Butter have?

What topics does Brand and Butter cover?

What is the most popular episode on Brand and Butter?

What is the average episode length on Brand and Butter?

How often are episodes of Brand and Butter released?

When was the first episode of Brand and Butter?

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